SEATTLE, Sept. 16 /PRNewswire/ -- This fall, Eddie Bauer returns to its roots as the Original Outdoor Outfitter with the launch of its new apparel line: The Heritage Collection. The new line pays homage to Eddie Bauer's founder - champion marksman, hunter and fisherman - and the classic styles that first wore the Eddie Bauer label. The collection represents timeless, essential pieces for the American sportsman, reflecting the same spirit of adventure and craftsmanship that Eddie, as master of field and stream, embodied during his long career.

Eddie Bauer's Heritage Collection features 22 new styles for men representing the classic sportsman, upland field, fly-fishing, and aviation. From hunting coats and rugged chaps to fly-fishing vests, moleskin field shirts, and leather bomber jackets, each piece is built on the principle of field-functional design and master craftsmanship. The collection uses only the finest materials, such as Eddie Bauer Expedition Cloth, a rugged, balanced weave cotton with a patented wax finish that's baked permanently into the fibers, creating a fabric that's highly water- and wind-resistant, breathable and abrasion-resistant.

The Heritage Collection is now available at eddiebauer.com and will be coming to select stores at the end of September 2009. To view the entire collection, click on the following link: http://www.eddiebauer.com/EB/Men/Mens-Heritage-Clothing/index.cat

For nearly 90 years, Eddie Bauer has been recognized as the Original Outdoor Outfitter in revolutionizing the outerwear industry. Major milestones include:

         1920   Eddie opens for business
         1925   Eddie Bauer Tackle Makers begins creating custom flies
         1930   Eddie brings first black Labrador retriever into Washington
                State
         1936   Eddie introduces the Skyliner - first quilted down jacket
                patented in America (1940:  #D119,122) - and forms Arctic
                Feather and Down Company
         1942   Eddie designs B-9 Parka and A-8 Flight Pants for U.S. Army Air
                Forces
         1953   Eddie builds the Kara Koram Parka for the American team
                attempting K2
         1958   Eddie outfits the first ascent of Gasherbrum
         1963   Eddie outfits first American ascent of Mt. Everest
         1966   Eddie outfits the first ascent of Vinson Massif in Antarctica
         1974   Eddie is named Retriever Breeder of the Year
         1983   Eddie Bauer outfits first ascent of the Everest East Face
         1998   Eddie Bauer outfits DeeDee Jonrowe when she set the women's
                speed record in the Iditarod
         2009   Eddie Bauer launches First Ascent(TM) mountaineering gear
                Eddie Bauer launches its Heritage Collection in a tribute to
                Eddie's passion for the outdoors and the sportsman tradition

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells casual sportswear and accessories for the active outdoor lifestyle, as well as expedition-class mountaineering gear. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 370 stores throughout the United States and Canada, through catalog sales, and online at eddiebauer.com.

    Contact:   Anita Woo | anita.woo@eddiebauer.com | 425.755.8832

SOURCE Eddie Bauer