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This excerpt taken from the ERTS 10-K filed May 30, 2007. Online
Sales
The online games market segment is also highly competitive and
characterized by frequent product introductions, new business
models and new platforms. As the proportion of households with a
broadband connection increases, we expect new competitors to
enter the market and existing competitors to allocate more
resources toward developing online games. As a result, we expect
competition in the online games market segment to intensify.
Our current and potential competitors in the online games market
segment include major media companies, traditional video game
publishing companies, and companies that specialize in online
games. Our competitors in the casual games segment include MSN,
Popcap, Real, AOL and Yahoo!. In the massively multiplayer
online game segment our competitors include Atari, Midway, NC
Soft, Sony and Vivendi Games. In the mid-session game segment
our competitors include Nexon.
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