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Company: Electronic Arts (ERTS)
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edit "Overly dependent on lame, costly franchises"

Created when ERTS was $48.57 | Edit | History

Electronic Arts sales base relies heavily on franchises that are either licensed or getting old. If popularity of these falls, EA will need to rally to maintain its position.

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edit Overly dependent on lame, costly franchises

Created when ERTS was $48.57 | Edit | History

Electronic Arts sales base relies heavily on franchises that are either licensed or getting old. If popularity of these falls, EA will need to rally to maintain its position.

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edit Online gaming is still marked by uncertainty for Electronic Arts

Created when ERTS was $48.57 | Edit | History

Online gaming is still marked by uncertainty for Electronic Arts. Because EA's last attempt to establish this division, there is considerable skepticism as to its viability for EA.

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edit It's getting expensive to make video games

Created when ERTS was $48.57 | Edit | History

Because the game software companies, including EA, are in a constant battle to produce the next "hit," costs of production and marketing continue to increase. This could mean significant losses if Electronic Arts is unable to consistently produce these profitable game titles.

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