Elizabeth Arden (RDEN)

Add a New Bears Reason Company: Elizabeth Arden (RDEN) Current price: Headline: (100 character max) Analysis: Cancel 0% agree 0 votes   Celebrity endorsements only take you so far Top Contributor: Z K | Created when NASDAQ:RDEN was $24.13 | Edit | History Elizabeth Arden relies on celebrity endorsement, not product quality or brand equity, to drive sales. Demand for Elizabeth Arden products is thus dependent on highly variable and short lived celebrity appeal and reputation. (100 character max) Cancel 0% agree 0 votes   No investment in the core business Top Contributor: Z K | Created when NASDAQ:RDEN was $24.13 | Edit | History Elizabeth Arden makes no commitment to research, development, or product innovation. In its own words, research and development expenditures are "not material." (100 character max) Cancel 0% agree 1 votes   Dependent on weakening perfume market Top Contributor: Z K | Created when NASDAQ:RDEN was $24.13 | Edit | History The majority of Elizabeth Arden's revenues are derived from its fragrance products, a weak product category that is expected to experience declining sales volumes in the United States through 2010. (100 character max) Cancel

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