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Serial Entrepreneurs Elton Pereira & Jeremy Nichele Launch BamPoker

NEW YORK, July 17, 2012 (GLOBE NEWSWIRE) -- On June 27, 2012 Ernst & Young Entrepreneur of the Year Elton Pereira, along with his business partner, marketing expert Jeremy Nichele, launched the innovative Facebook poker app, BamPoker, the first release from their joint venture, Bam Poker, Inc. In conjunction with the launch, Pereira and Nichele teamed up with international superstar Pamela Anderson, who now serves as the official spokesperson for BamPoker. The BamPoker Facebook App boasts thrilling game play, a leading-edge online community and is the only place online where members can play Texas Hold'em poker with Pamela Anderson herself. To visit the application please visit: https://apps.facebook.com/bampoker/?r=1.

"Like everyone else, our lives have come to be dominated by social media and virtual interaction," said Elton Pereira, Co-Founder and CEO of Bam Poker, Inc. "We realized that we could create a platform through Facebook where users could have fun while truly communicating and connecting. BamPoker is more than just a game and more than just an application, it is the next step in social gaming and online connectivity."

A consummate entrepreneur, Pereira hails from Victoria, British Columbia and got his start as a financial planner for the Canadian Imperial Bank of Commerce, earning three consecutive Annual Achiever Awards as a top performing financial advisor. In 2004, he branched out on his own and founded ParetoLogic Inc with his brothers and father, a highly successful consumer software technology firm that provides PC security, optimization and utility application solutions to over 8 million customers in every country of the world. In the past year, Pereira connected with Jeremy Nichele, who first rose to prominence when being named Executive Director at Excel Telecom, a National Telecom provider, at only 21 years of age. From there, Nichele founded Macro Media Marketing, his first of many online multi-million dollar marketing firms. Since then Jeremy went on to become the CEO and co-Founder of Wonton Media, Inc., a hyper local advertising firm, before joining forces with Pereira for Bam Poker, Inc. Together, the two developed the innovative platform and negotiated a spokesperson deal with Canadian born celebrity Pamela Anderson.

"Partnering with Pamela was a bit of a no brainer to us," said Jeremy Nichele Co-Founder & President of Bam Poker, Inc. "She has such a devoted following and is one of the most recognizable individuals on the planet. We presented her with our idea and she was absolutely ecstatic. Since then she has been a true partner in the process and we're thrilled to have her name behind BamPoker."

BamPoker pits real individuals from all over the world against one another in both casual and tournament-style Texas Hold'em play. There is no real-money gambling at BamPoker — it's free to play, and it's all about the fun. As players win virtual chips and gain experience points, they gain access to higher-level opponents and higher-stakes games. The ultimate goal is to obtain a VIP Badge, which allows top players to take their chances at BamPoker's exclusive VIP tables for the poker elite.

The first launch from the growing young company, BamPoker debuted to a slew of praise in June and will continue to develop over the coming months. For more information please visit: www.bampoker.com.

About BamPoker

Pamela Anderson presents BamPoker, an exciting, world-class Facebook poker experience. Play with friends and connect with players from around the world! Choose from casual Texas Hold'em, tournament-style play, or take a chance on our exclusive VIP Tables for the poker elite. "That's the Beauty of the Game!"™

For more information please visit http://www.bampoker.com

CONTACT: Nick Carcaterra
         Susan Blond, Inc.
         212.333.7728 ext.126
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