EVC » Topics » Radio Programming

These excerpts taken from the EVC 10-K filed Mar 16, 2009.

Radio Programming

 

Radio Network. We broadcast into markets with an aggregate of approximately 18 million U.S. Hispanics. Our radio network broadcasts into 14 of the 19 markets that we serve. Our network allows advertisers with national product distribution to deliver a uniform advertising message to the growing Hispanic market around the country in an efficient manner and at a cost that is generally lower than our English-language counterparts.

 

Although our network has a broad geographic reach, technology allows our stations to offer the necessary local feel and to be responsive to local clients and community needs. Designated time slots are used for local advertising, news, traffic, weather, promotions and community events. The audience gets the benefit of a national radio sound along with local content. To further enhance this effect, our on-air personalities frequently travel to participate in local promotional events. For example, in selected key markets our on-air personalities appear at special events and client locations. We promote these events as “remotes” to bond the national personalities to local listeners. Furthermore, all of our stations can disconnect from the networks and operate independently in the case of a local emergency or a problem with our central satellite transmission.

 

Radio Formats. Our radio network produces two music formats that are simultaneously distributed via satellite with a digital CD-quality sound to our stations. These two formats each appeal to different listener preferences:

 

   

La Tricolor is a personality-driven format that includes “Piolin por la Mañana” in eight markets, “Erazno y La Chokolata” in the afternoon drive and Mexican country-style music that primarily targets male Hispanic listeners 18-49 years of age; and

 

   

“José: Nunca Sabes Lo Que Va A Tocar” (“You never know what he’ll play”) features a mix of Spanish-language adult contemporary and Mexican regional hits from the 1970s through the present that targets Hispanic adults ages 25-54.

 

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In addition, in markets where competing stations already offer programming similar to our network formats, or where we otherwise identify an available niche in the marketplace, we run alternative programming that we believe will appeal to local listeners, including the following:

 

   

in the Los Angeles market, we program “Super Estrella”—a music-driven, pop and alternative Spanish-rock format targeting primarily Hispanic adults 18-34 years of age;

 

   

also in the Los Angeles market, we program “El Gato”—an upbeat and energetic regional Mexican format targeting primarily Hispanic adults 18-34 years of age;

 

   

in the El Paso market, we also program “El Gato” but with a slight difference in musical blend to reflect northern Mexican influences, targeting primarily Hispanic adults 18-34 years of age;

 

   

in the McAllen, Texas market, our bilingual Tejano format—a musical blend from the northern Mexican border states with influences from Texan country music—targets primarily Hispanic adults 18-49 years of age;

 

   

also in the McAllen market, we program two English-language formats, a traditional rock-oriented format that targets primarily males 18-49 years of age and a 1980s and 1990s hit-based adult contemporary format targeting primarily women 25-54 years of age;

 

   

in the Sacramento market, we offer two English-language formats, a hip hop format targeting primarily adults 18-34 years of age and a country format targeting primarily adults 25-54 years of age;

 

   

on our AM station in Phoenix we program “ESPN Deportes,” a Spanish-language sports talk format targeting primarily adults 18-34 years of age, that is provided to us by a third party pursuant to a network affiliation agreement;

 

   

in the Orlando market, we offer a Spanish Tropical format—a mix of Spanish-language tropical and Latin pop music—targeting primarily adults 18-34 years of age; and

 

   

in the Modesto and Stockton markets, we offer a Spanish-language romantic ballads format targeting primarily Hispanic women 18-49 years of age.

 

Radio Programming

 

Radio Network. We broadcast into markets with an aggregate of approximately 18 million U.S. Hispanics. Our radio network broadcasts into 14 of the 19 markets that we serve. Our network allows advertisers with national product distribution to deliver a uniform advertising message to the growing Hispanic market around the country in an efficient manner and at a cost that is generally lower than our English-language counterparts.

 

Although our network has a broad geographic reach, technology allows our stations to offer the necessary local feel and to be responsive to local clients and community needs. Designated time slots are used for local advertising, news, traffic, weather, promotions and community events. The audience gets the benefit of a national radio sound along with local content. To further enhance this effect, our on-air personalities frequently travel to participate in local promotional events. For example, in selected key markets our on-air personalities appear at special events and client locations. We promote these events as “remotes” to bond the national personalities to local listeners. Furthermore, all of our stations can disconnect from the networks and operate independently in the case of a local emergency or a problem with our central satellite transmission.

 

Radio Formats. Our radio network produces two music formats that are simultaneously distributed via satellite with a digital CD-quality sound to our stations. These two formats each appeal to different listener preferences:

 

   

La Tricolor is a personality-driven format that includes “Piolin por la Mañana” in eight markets, “Erazno y La Chokolata” in the afternoon drive and Mexican country-style music that primarily targets male Hispanic listeners 18-49 years of age; and

 

   

“José: Nunca Sabes Lo Que Va A Tocar” (“You never know what he’ll play”) features a mix of Spanish-language adult contemporary and Mexican regional hits from the 1970s through the present that targets Hispanic adults ages 25-54.

 

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Table of Contents

In addition, in markets where competing stations already offer programming similar to our network formats, or where we otherwise identify an available niche in the marketplace, we run alternative programming that we believe will appeal to local listeners, including the following:

 

   

in the Los Angeles market, we program “Super Estrella”—a music-driven, pop and alternative Spanish-rock format targeting primarily Hispanic adults 18-34 years of age;

 

   

also in the Los Angeles market, we program “El Gato”—an upbeat and energetic regional Mexican format targeting primarily Hispanic adults 18-34 years of age;

 

   

in the El Paso market, we also program “El Gato” but with a slight difference in musical blend to reflect northern Mexican influences, targeting primarily Hispanic adults 18-34 years of age;

 

   

in the McAllen, Texas market, our bilingual Tejano format—a musical blend from the northern Mexican border states with influences from Texan country music—targets primarily Hispanic adults 18-49 years of age;

 

   

also in the McAllen market, we program two English-language formats, a traditional rock-oriented format that targets primarily males 18-49 years of age and a 1980s and 1990s hit-based adult contemporary format targeting primarily women 25-54 years of age;

 

   

in the Sacramento market, we offer two English-language formats, a hip hop format targeting primarily adults 18-34 years of age and a country format targeting primarily adults 25-54 years of age;

 

   

on our AM station in Phoenix we program “ESPN Deportes,” a Spanish-language sports talk format targeting primarily adults 18-34 years of age, that is provided to us by a third party pursuant to a network affiliation agreement;

 

   

in the Orlando market, we offer a Spanish Tropical format—a mix of Spanish-language tropical and Latin pop music—targeting primarily adults 18-34 years of age; and

 

   

in the Modesto and Stockton markets, we offer a Spanish-language romantic ballads format targeting primarily Hispanic women 18-49 years of age.

 

Radio Programming

SIZE="1"> 

Radio Network. We broadcast into markets with an aggregate of approximately 18 million U.S. Hispanics. Our radio
network broadcasts into 14 of the 19 markets that we serve. Our network allows advertisers with national product distribution to deliver a uniform advertising message to the growing Hispanic market around the country in an efficient manner and at a
cost that is generally lower than our English-language counterparts.

 

SIZE="2">Although our network has a broad geographic reach, technology allows our stations to offer the necessary local feel and to be responsive to local clients and community needs. Designated time slots are used for local advertising, news,
traffic, weather, promotions and community events. The audience gets the benefit of a national radio sound along with local content. To further enhance this effect, our on-air personalities frequently travel to participate in local promotional
events. For example, in selected key markets our on-air personalities appear at special events and client locations. We promote these events as “remotes” to bond the national personalities to local listeners. Furthermore, all of our
stations can disconnect from the networks and operate independently in the case of a local emergency or a problem with our central satellite transmission.

 

STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">Radio Formats. Our radio network produces two music formats that are simultaneously distributed via satellite with a digital CD-quality sound to
our stations. These two formats each appeal to different listener preferences:

 







  

La Tricolor is a personality-driven format that includes “Piolin por la Mañana” in eight markets, “Erazno y La Chokolata” in the
afternoon drive and Mexican country-style music that primarily targets male Hispanic listeners 18-49 years of age; and

 







  

“José: Nunca Sabes Lo Que Va A Tocar” (“You never know what he’ll play”) features a mix of Spanish-language adult contemporary and
Mexican regional hits from the 1970s through the present that targets Hispanic adults ages 25-54.

 


12







Table of Contents


In addition, in markets where competing stations already offer programming similar to our network
formats, or where we otherwise identify an available niche in the marketplace, we run alternative programming that we believe will appeal to local listeners, including the following:

SIZE="1"> 







  

in the Los Angeles market, we program “Super Estrella”—a music-driven, pop and alternative Spanish-rock format targeting primarily Hispanic adults
18-34 years of age;

 







  

also in the Los Angeles market, we program “El Gato”—an upbeat and energetic regional Mexican format targeting primarily Hispanic adults 18-34 years
of age;

 







  

in the El Paso market, we also program “El Gato” but with a slight difference in musical blend to reflect northern Mexican influences, targeting primarily
Hispanic adults 18-34 years of age;

 







  

in the McAllen, Texas market, our bilingual Tejano format—a musical blend from the northern Mexican border states with influences from Texan country
music—targets primarily Hispanic adults 18-49 years of age;

 







  

also in the McAllen market, we program two English-language formats, a traditional rock-oriented format that targets primarily males 18-49 years of age and a 1980s
and 1990s hit-based adult contemporary format targeting primarily women 25-54 years of age;

 







  

in the Sacramento market, we offer two English-language formats, a hip hop format targeting primarily adults 18-34 years of age and a country format targeting
primarily adults 25-54 years of age;

 







  

on our AM station in Phoenix we program “ESPN Deportes,” a Spanish-language sports talk format targeting primarily adults 18-34 years of age, that is
provided to us by a third party pursuant to a network affiliation agreement;

 







  

in the Orlando market, we offer a Spanish Tropical format—a mix of Spanish-language tropical and Latin pop music—targeting primarily adults 18-34 years of
age; and

 







  

in the Modesto and Stockton markets, we offer a Spanish-language romantic ballads format targeting primarily Hispanic women 18-49 years of age.

 

Radio Programming

SIZE="1"> 

Radio Network. We broadcast into markets with an aggregate of approximately 18 million U.S. Hispanics. Our radio
network broadcasts into 14 of the 19 markets that we serve. Our network allows advertisers with national product distribution to deliver a uniform advertising message to the growing Hispanic market around the country in an efficient manner and at a
cost that is generally lower than our English-language counterparts.

 

SIZE="2">Although our network has a broad geographic reach, technology allows our stations to offer the necessary local feel and to be responsive to local clients and community needs. Designated time slots are used for local advertising, news,
traffic, weather, promotions and community events. The audience gets the benefit of a national radio sound along with local content. To further enhance this effect, our on-air personalities frequently travel to participate in local promotional
events. For example, in selected key markets our on-air personalities appear at special events and client locations. We promote these events as “remotes” to bond the national personalities to local listeners. Furthermore, all of our
stations can disconnect from the networks and operate independently in the case of a local emergency or a problem with our central satellite transmission.

 

STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">Radio Formats. Our radio network produces two music formats that are simultaneously distributed via satellite with a digital CD-quality sound to
our stations. These two formats each appeal to different listener preferences:

 







  

La Tricolor is a personality-driven format that includes “Piolin por la Mañana” in eight markets, “Erazno y La Chokolata” in the
afternoon drive and Mexican country-style music that primarily targets male Hispanic listeners 18-49 years of age; and

 







  

“José: Nunca Sabes Lo Que Va A Tocar” (“You never know what he’ll play”) features a mix of Spanish-language adult contemporary and
Mexican regional hits from the 1970s through the present that targets Hispanic adults ages 25-54.

 


12







Table of Contents


In addition, in markets where competing stations already offer programming similar to our network
formats, or where we otherwise identify an available niche in the marketplace, we run alternative programming that we believe will appeal to local listeners, including the following:

SIZE="1"> 







  

in the Los Angeles market, we program “Super Estrella”—a music-driven, pop and alternative Spanish-rock format targeting primarily Hispanic adults
18-34 years of age;

 







  

also in the Los Angeles market, we program “El Gato”—an upbeat and energetic regional Mexican format targeting primarily Hispanic adults 18-34 years
of age;

 







  

in the El Paso market, we also program “El Gato” but with a slight difference in musical blend to reflect northern Mexican influences, targeting primarily
Hispanic adults 18-34 years of age;

 







  

in the McAllen, Texas market, our bilingual Tejano format—a musical blend from the northern Mexican border states with influences from Texan country
music—targets primarily Hispanic adults 18-49 years of age;

 







  

also in the McAllen market, we program two English-language formats, a traditional rock-oriented format that targets primarily males 18-49 years of age and a 1980s
and 1990s hit-based adult contemporary format targeting primarily women 25-54 years of age;

 







  

in the Sacramento market, we offer two English-language formats, a hip hop format targeting primarily adults 18-34 years of age and a country format targeting
primarily adults 25-54 years of age;

 







  

on our AM station in Phoenix we program “ESPN Deportes,” a Spanish-language sports talk format targeting primarily adults 18-34 years of age, that is
provided to us by a third party pursuant to a network affiliation agreement;

 







  

in the Orlando market, we offer a Spanish Tropical format—a mix of Spanish-language tropical and Latin pop music—targeting primarily adults 18-34 years of
age; and

 







  

in the Modesto and Stockton markets, we offer a Spanish-language romantic ballads format targeting primarily Hispanic women 18-49 years of age.

 

These excerpts taken from the EVC 10-K filed Mar 17, 2008.

Radio Programming

 

Radio Network. We broadcast into markets with an aggregate of approximately 18 million U.S. Hispanics. Our radio network broadcasts into 14 of the 19 markets that we serve. Our network allows advertisers with national product distribution to deliver a uniform advertising message to the growing Hispanic market around the country in an efficient manner and at a cost that is generally lower than our English-language counterparts.

 

Although our network has a broad geographic reach, technology allows our stations to offer the necessary local feel and to be responsive to local clients and community needs. Designated time slots are used for local advertising, news, traffic, weather, promotions and community events. The audience gets the benefit of a national radio sound along with local content. To further enhance this effect, our on-air personalities frequently travel to participate in local promotional events. For example, in selected key markets our on-air personalities appear at special events and client locations. We promote these events as “remotes” to bond the national personalities to local listeners. Furthermore, all of our stations can disconnect from the networks and operate independently in the case of a local emergency or a problem with our central satellite transmission.

 

Radio Formats. Our radio network produces three music formats that are simultaneously distributed via satellite with a digital CD-quality sound to our stations. These three formats each appeal to different listener preferences:

 

   

Super Estrella is a music-driven, pop and alternative Spanish-rock format, targeting primarily Hispanic listeners 18-34 years of age;

 

   

La Tricolor is a personality-driven format that includes “Piolin por la Mañana” in seven markets, “La Regadera de la Chokolata” in the remaining markets and Mexican country-style music that primarily targets male Hispanic listeners 18-49 years of age; and

 

   

“José: Toca lo Que Quiere” (“plays what he wants”) features a mix of Spanish-language adult contemporary and Mexican regional hits from the 1970s through the present that targets Hispanic adults ages 25-54.

 

In addition, in markets where competing stations already offer programming similar to our network formats, or where we otherwise identify an available niche in the marketplace, we run alternative programming that we believe will appeal to local listeners, including the following:

 

   

in the Los Angeles market, we offer a Cumbia format—a country-style Mexican dance music performed by groups—targeting primarily male Hispanic listeners 18-34 years of age;

 

   

also in the Los Angeles market, we program an English-language alternative rock format targeting primarily adults 25-54 years of age;

 

   

in the McAllen, Texas market, our bilingual Tejano format—a musical blend from the northern Mexican border states with influences from Texan country music—targets primarily Hispanic adults 18-49 years of age;

 

   

also in the McAllen market, we program two English-language formats, a traditional rock-oriented format that targets primarily males 18-49 years of age and a 1980s and 1990s hit-based adult contemporary format targeting primarily women 25-54 years of age;

 

   

in the Sacramento market, we offer two English-language formats, a hip hop format targeting primarily adults 18-34 years of age and a country format targeting primarily adults 25-54 years of age;

 

   

on our AM station in Phoenix we program “ESPN Deportes,” a Spanish-language sports talk format targeting adults 18-34 years of age, that is provided to us by a third party pursuant to a network affiliation agreement; and

 

   

in the Orlando market, we offer a Spanish Tropical format—a mix of Spanish Tropical and Latin Pop music—targeting primarily adults 18-34 years of age.

 

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Table of Contents

Radio Programming

 

STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">Radio Network. We broadcast into markets with an aggregate of approximately 18 million U.S. Hispanics. Our radio network broadcasts into 14 of
the 19 markets that we serve. Our network allows advertisers with national product distribution to deliver a uniform advertising message to the growing Hispanic market around the country in an efficient manner and at a cost that is generally lower
than our English-language counterparts.

 

Although our network
has a broad geographic reach, technology allows our stations to offer the necessary local feel and to be responsive to local clients and community needs. Designated time slots are used for local advertising, news, traffic, weather, promotions and
community events. The audience gets the benefit of a national radio sound along with local content. To further enhance this effect, our on-air personalities frequently travel to participate in local promotional events. For example, in selected key
markets our on-air personalities appear at special events and client locations. We promote these events as “remotes” to bond the national personalities to local listeners. Furthermore, all of our stations can disconnect from the networks
and operate independently in the case of a local emergency or a problem with our central satellite transmission.

 

STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">Radio Formats. Our radio network produces three music formats that are simultaneously distributed via satellite with a digital CD-quality sound to
our stations. These three formats each appeal to different listener preferences:

 







  

Super Estrella is a music-driven, pop and alternative Spanish-rock format, targeting primarily Hispanic listeners 18-34 years of age;


 







  

La Tricolor is a personality-driven format that includes “Piolin por la Mañana” in seven markets, “La Regadera de la Chokolata” in the
remaining markets and Mexican country-style music that primarily targets male Hispanic listeners 18-49 years of age; and

 







  

“José: Toca lo Que Quiere” (“plays what he wants”) features a mix of Spanish-language adult contemporary and Mexican regional hits from
the 1970s through the present that targets Hispanic adults ages 25-54.

 

FACE="Times New Roman" SIZE="2">In addition, in markets where competing stations already offer programming similar to our network formats, or where we otherwise identify an available niche in the marketplace, we run alternative programming that we
believe will appeal to local listeners, including the following:

 







  

in the Los Angeles market, we offer a Cumbia format—a country-style Mexican dance music performed by groups—targeting primarily male Hispanic listeners
18-34 years of age;

 







  

also in the Los Angeles market, we program an English-language alternative rock format targeting primarily adults 25-54 years of age;


 







  

in the McAllen, Texas market, our bilingual Tejano format—a musical blend from the northern Mexican border states with influences from Texan country
music—targets primarily Hispanic adults 18-49 years of age;

 







  

also in the McAllen market, we program two English-language formats, a traditional rock-oriented format that targets primarily males 18-49 years of age and a 1980s
and 1990s hit-based adult contemporary format targeting primarily women 25-54 years of age;

 







  

in the Sacramento market, we offer two English-language formats, a hip hop format targeting primarily adults 18-34 years of age and a country format targeting
primarily adults 25-54 years of age;

 







  

on our AM station in Phoenix we program “ESPN Deportes,” a Spanish-language sports talk format targeting adults 18-34 years of age, that is provided to us
by a third party pursuant to a network affiliation agreement; and

 







  

in the Orlando market, we offer a Spanish Tropical format—a mix of Spanish Tropical and Latin Pop music—targeting primarily adults 18-34 years of age.

 


12







Table of Contents


This excerpt taken from the EVC 10-K filed Mar 15, 2007.

Radio Programming

 

Radio Network. We broadcast into markets with an aggregate of over 16 million U.S. Hispanics. Our radio network broadcasts into 15 of the 18 markets that we serve. Our network allows advertisers with national product

 

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distribution to deliver a uniform advertising message to the growing Hispanic market around the country in an efficient manner and at a cost that is generally lower than our English-language counterparts.

 

Although our network has a broad geographic reach, technology allows our stations to offer the necessary local feel and to be responsive to local clients and community needs. Designated time slots are used for local advertising, news, traffic, weather, promotions and community events. The audience gets the benefit of a national radio sound along with local content. To further enhance this effect, our on-air personalities frequently travel to participate in local promotional events. For example, in selected key markets our on-air personalities appear at special events and client locations. We promote these events as “remotes” to bond the national personalities to local listeners. Furthermore, all of our stations can disconnect from the networks and operate independently in the case of a local emergency or a problem with our central satellite transmission.

 

Radio Formats. Our radio network produces three music formats that are simultaneously distributed via satellite with a digital CD-quality sound to our stations. These three formats each appeal to different listener preferences:

 

   

Super Estrella is a music-driven, pop and alternative Spanish-rock format, targeting primarily Hispanic listeners 18-34 years of age;

 

   

Radio Tricolor is a personality-driven format that includes “Piolin por la Mañana” in five markets, “Ya Parate” in the remaining markets and Mexican country-style music that primarily targets male Hispanic listeners 18-49 years of age; and

 

   

“José: Toca lo Que Quiere” (“plays what he wants”) features a mix of Spanish-language adult contemporary and Mexican regional hits from the 1970s through the present that targets Hispanic adults ages 25-54.

 

In addition, in markets where competing stations already offer programming similar to our network formats, or where we otherwise identify an available niche in the marketplace, we run alternative programming that we believe will appeal to local listeners, including the following:

 

   

in the Los Angeles market, we offer a Cumbia format—a country-style Mexican dance music performed by groups—targeting primarily male Hispanic listeners 18-34 years of age;

 

   

also in the Los Angeles market, we program an English-language alternative rock format targeting primarily adults 25-54 years of age;

 

   

in the McAllen, Texas market, our bilingual Tejano format—a musical blend from the northern Mexican border states with influences from Texan country music—targets primarily Hispanic adults 18-49 years of age;

 

   

also in the McAllen market, we program two English-language formats, a traditional rock-oriented format that targets primarily males 18-49 years of age and a 1980s and 1990s hit-based adult contemporary format targeting primarily women 25-54 years of age;

 

   

in the Sacramento market, we offer two English-language formats, a hip hop format targeting primarily adults 18-34 years of age and a country format targeting primarily adults 25-54 years of age; and

 

   

on two of our AM stations in Phoenix and El Paso we program “ESPN Deportes,” a Spanish-language sports talk format targeting adults 18-34 years of age, that is provided to us by a third party pursuant to a network affiliation agreement.

 

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Table of Contents
This excerpt taken from the EVC 10-K filed Mar 16, 2006.

Radio Programming

 

Radio Network. We broadcast into markets with an aggregate of over 18 million U.S. Hispanics. Our radio network broadcasts into 16 of the 20 markets that we serve. Our network allows advertisers with national product distribution to deliver a uniform advertising message to the growing Hispanic market around the country in an efficient manner and at a cost that is generally lower than our English-language counterparts.

 

Although our network has a broad geographic reach, technology allows our stations to offer the necessary local feel and to be responsive to local clients and community needs. Designated time slots are used for local advertising, news, traffic, weather, promotions and community events. The audience gets the benefit of a national radio sound along with local content. To further enhance this effect, our on-air personalities frequently travel to participate in local promotional events. For example, in selected key markets our on-air personalities appear at special events and client locations. We promote these events as “remotes” to bond the national personalities to local listeners. Furthermore, all of our stations can disconnect from the networks and operate independently in the case of a local emergency or a problem with our central satellite transmission.

 

Radio Formats. Our radio network produces three music formats that are simultaneously distributed via satellite with a digital CD-quality sound to our stations. These three formats each appeal to different listener preferences:

 

    Super Estrella is a music-driven, pop and alternative Spanish-rock format, targeting primarily Hispanic listeners 18-34 years of age;

 

    Radio Tricolor is a personality-driven format that includes “Piolin por la Mañana” in five markets, “Ya Parate” in the remaining markets and Mexican country-style music that primarily targets male Hispanic listeners 18-49 years of age; and

 

    “José: Toca lo Que Quiere” (“plays what he wants”) features a mix of Spanish-language adult contemporary and Mexican regional hits from the 1970s through the present that targets Hispanic adults ages 25-54.

 

In addition, in markets where competing stations already offer programming similar to our network formats, or where we otherwise identify an available niche in the marketplace, we run alternative programming that we believe will appeal to local listeners, including the following:

 

    in the Los Angeles market, we offer a Cumbia format—a country-style Mexican dance music performed by groups—targeting primarily male Hispanic listeners 18-34 years of age;

 

    also in the Los Angeles market, we program an English-language alternative rock format targeting primarily male listeners 25-54 years of age;

 

    in the Dallas-Ft. Worth market, we program an English-language rhythmic contemporary hits format that targets English-dominant Hispanic listeners primarily 18-34 years of age;

 

    in the McAllen, Texas market, our bilingual Tejano format—a musical blend from the northern Mexican border states with influences from Texan country music—targets primarily Hispanic listeners 18-34 years of age;

 

    also in the McAllen market, we program two English-language formats, a traditional rock-oriented format that targets primarily males 18-49 years of age and a 1980s and 1990s hit-based adult contemporary format targeting primarily adults 25-54 years of age;

 

    in the Sacramento market, we offer two English-language formats, a hip hop format targeting primarily adults 18-34 years of age and an oldies format targeting primarily listeners 25-54 years of age; and

 

    on two of our AM stations in Phoenix and El Paso we program “ESPN Deportes,” a Spanish-language sports talk format that is provided to us by a third party pursuant to a network affiliation agreement.

 

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Table of Contents
This excerpt taken from the EVC 10-K filed Mar 15, 2005.

Radio Programming

 

Radio Network. We broadcast into markets with an aggregate of approximately 18 million U.S. Hispanics. Our radio network broadcasts into 16 of the 21 markets that we serve. Our network allows advertisers with national product distribution to deliver a uniform advertising message to the growing Hispanic market around the country in an efficient manner and at a cost that is generally lower than our English-language counterparts. During the first quarter of 2004, we completed the move of our radio network facility from the San Jose, California area to Los Angeles, the nation’s largest Hispanic market.

 

Although our network has a broad geographic reach, technology allows our stations to offer the necessary local feel and to be responsive to local clients and community needs. Designated time slots are used for local advertising, news, traffic, weather, promotions and community events. The audience gets the benefit of a national radio sound along with local content. To further enhance this effect, our on-air personalities frequently travel to participate in local promotional events. For example, in selected key markets our on-air personalities appear at special events and client locations. We promote these events as “remotes” to bond the national personalities to local listeners. Furthermore, all of our stations can disconnect from the networks and operate independently in the case of a local emergency or a problem with our central satellite transmission.

 

12


Radio Formats. Our radio network produces two music formats that are simultaneously distributed via satellite with a digital CD-quality sound to our stations. These two formats each appeal to different listener preferences:

 

    Super Estrella is a music-driven, pop and alternative Spanish-rock format, targeting primarily Hispanic listeners 18-34 years of age; and

 

    Radio Tricolor is a personality-driven format which now includes Renan Alemendarez Coello’s “El Cucuy De La Mañana” and Mexican country-style music, targeting primarily male Hispanic listeners 18-49 years of age.

 

In addition, in markets where competing stations already offer programming similar to our two primary network formats, or where we otherwise identify an available niche in the marketplace, we run alternative programming that we believe will appeal to local listeners, including the following:

 

    in the Los Angeles, Dallas-Ft. Worth and San Francisco markets, we offer a Cumbia format—a country-style Mexican/Central American dance music performed by groups—targeting primarily male Hispanic listeners 18-34 years of age;

 

    also in the Los Angeles market, we program Alternative Gold, an English-language alternative rock format targeting primarily male listeners 25-54 years of age;

 

    in the Dallas-Ft. Worth market, we program an English-language rhythmic contemporary hits format that targets English-dominant Hispanic listeners primarily 18-34 years of age;

 

    in the McAllen, Texas market, our bilingual Tejano format—a musical blend from the northern Mexican border states with influences from Texan country music—targets primarily Hispanic listeners 18-34 years of age;

 

    also in the McAllen market, we program two English-language formats, a traditional rock-oriented format that targets primarily males 18-49 years of age and a 1980s and 1990s hit-based adult contemporary format targeting primarily adults 25-54 years of age;

 

    in the Sacramento market, we offer two English-language formats, a hip hop format targeting primarily adults 18-34 years of age and an oldies format targeting primarily listeners 25 years of age and older; and

 

    on five of our AM stations and one of our FM stations in a total of five different markets—Phoenix, Albuquerque-Santa Fe, Stockton-Modesto, El Paso and Denver—we program a Spanish-language talk format which is provided to us by a third party pursuant to a network affiliation agreement.

 

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