New York Times  Sep 14  Comment 
A year after the Equifax security breach, most people have not frozen their credit records. Consumer advocates recommend freezes to foil identity theft.
TechCrunch  Sep 13  Comment 
Ant Financial has denied claims that it covertly raided Equifax — the U.S. credit firm that was hit by a hack last year — to grab information, including code, confidential data and documents to help recruit staff for its own credit scoring...
TechCrunch  Sep 8  Comment 
A lot can change in a year. Not when you’re Equifax. The credit rating giant, one of the largest in the world, was trusted with some of the most sensitive data used by banks and financiers to determine who can be lent money. But the company...
MarketWatch  Sep 7  Comment 
A year ago, Americans learned that a company that warehoused their data without their express permission had leaked the personal information of more than half of all adults in the country. And then ... nothing happened.
MarketWatch  Sep 7  Comment 
Cybersecurity stocks rise following strong earnings from Okta Inc. and Palo Alto Networks Inc., adding to solid gains over the past year following the disclosure of a massive data breach at Equifax Inc.
MarketWatch  Sep 7  Comment 
The GAO released its Equifax report on the one-year anniversary of the breach, highlighting the lack of any enforcement action yet by the two agencies responsible for oversight of credit reporting agencies, the CFPB and FTC.
MarketWatch  Sep 7  Comment 
Surprising numbers for people considering retirement, plus how to protect your financial data and fresh views on the stock market.
MarketWatch  Sep 7  Comment 
Yes, you should still freeze your credit report.
MarketWatch  Sep 7  Comment 
More than half of Americans may have had their social security numbers exposed in the Equifax Inc. data breach, and that is just the start.
MarketWatch  Sep 7  Comment 
At the anniversary of the Equifax Inc. breach disclosure, the biggest headache for executives in charge of protecting company data has to do with choices — as in, way too many of them.


Equifax Inc. (NYSE: EFX) is the leading credit report provider in the U.S. and is considered one of the "Big 3" in the credit reporting market. It generated $1.54 billion in revenue (2006) and operates in 14 countries across three continents. Equifax also provides credit scoring, marketing consulting and other credit related services. Equifax also recently acquired TALX, the leading employment verification company in the U.S.

Since the US credit reporting market is now considered mature, Equifax has had to expand its database services to include other services such as marketing and credit scoring, in addition to developing its international divisions. Efforts toward the latter have been quite successful to date with Equifax non-domestic operations growing at double digit rates over the last few years. Among the adverse factors affecting Equifax are the potential for more stringent government privacy policies and the stagnancy of the US housing market in the wake of higher interest rates and subprime lending troubles.

Company Breakdown

Equifax operates in three segments broken down by region and are further brown down by three divisions of service.


  • Information Services includes credit reports, credit scores and other related information. Banks, retailers and other lenders buy credit reports to help determine an applicant's(individual or business) eligibility for a loan, offer credit and other business-to-business and business-to-consumer decisions. Credit scores are mathematically based on Equifax credit reports and represent the likelihood that a person will pay his or her debt. Credit scores are important because lenders use credit scores to determine the risk of lending to a particular person or entity, what loans he qualifies for, and at which interest rates.
  • Marketing Services uses Equifax's enormous database to prescreen, segment and target consumers. Equifax uses mail and e-mail to directly reach its client's target consumer base and also offers consulting advice and marketing strategy. Equifax's database system has the capability to customize information for its customers and generate mailing lists based on different criteria, such demographic information.
  • Personal Solutions is connected directly with consumers who want to buy their credit report in order to monitor their credit status and watch for identity theft. This segment was a large contributor to the over 8 million reports sold in 2004. Equifax's Personal Solutions has set itself apart providing consumers with access to the home sales in their neighborhood as comparable sales to measure the growth of their neighborhood value.

07/09/2011 at 11:57 pm A powerful share, I simlpy given this onto a colleague who was doing just a little evaluation on this. And he in reality bought me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to debate this, I really feel strongly about it and love reading extra on this topic. If attainable, as you turn into experience, would you mind updating your blog with extra particulars? It's extremely useful for me. Large thumb up for this weblog publish!


Equifax's main clientele consists of banks and credit card companies, but its customers have become more diverse largely due to the rise of identity theft, fraud and more thorough background checks. For example, small businesses, insurance providers, a number of government groups and retailers use Equifax's services to conduct background checks on potential employees, check payment histories and validate the credit of a business. Equifax also caters to individual clients who wish to have access to their credit reports or scores. In recent years, individual clients have been generating more business for EFX.

Attempt to Expand in a Mature Market

Equifax is one of the largest players in a mature credit market. As a result, the growth prospects of its credit reporting business is somewhat limited. Faced with increasing pricing pressure the company is focusing on offering more complimentary services.

  • TALX Acquisition: TALX, the leading employment verification company (with 9,000 customers, including 75% of the Fortune 500), complements Equifax's existing services with its Work Number database. The database contains information on 140 million employment records which can be used by lenders to verify income. The Work Number database sets Equifax apart by allowing it to offer TALX's services even in cases where the credit applicant has little or no credit history. TALX reported revenues of $237 million in 2006, up 33% from 2005.
  • International Markets: In an effort to further expand, Equifax has begun to establish itself in international markets such as the UK and Brazil. Along with its information services, it started providing other services such as fraud detection and business credit throughout Europe and Latin/South America. Equifax's international branches have experienced a 30% growth over the past year, but will not have a substantial impact the company's earnings in the near future.
International Exposure
Market Total % of EFX Rev Total Revenue (2006) % Growth ('05-'06)
Europe 10% 153.6 M 8.2%
Latin/South America 10% 154 M 21.5%

Did Equifax actually say your cderit report was frozen? Of did you assume that's what the message meant? If Equifax requested that you mail your request and include copies of your social security card, driver's license, and other personal info, there could be a security problem. They want to make sure they only give the report to the actual person.The cderit bureaus are three completely different companies. It is not unusual to have a problem with one and not the others. Usually the complaint with Equifax is problems freezing the cderit.

19/08/2011 at 6:42 pm Definitely believe that which you sttaed. Your favourite reason seemed to be on the internet the easiest thing to be mindful of. I say to you, I certainly get irked even as people think about worries that they just do not know about. You controlled to hit the nail upon the highest and outlined out the whole thing without having side effect , people can take a signal. Will probably be again to get more. Thank you


Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki