The current ice-cold housing market will hurt Equifax's Information Services division since 15% of those sales consist of mortgage application credit reports. ...
The mature credit reporting market leaves Equifax with little room to grow. Only 6% overall growth in five years could be an indication that its reached its peak.
If Experian acquires Serasa, the leading credit reporting company in Brazil, Equifax's market share could be further diminished since Serasa is already three times larger. If European based Experian decides to expand to Latin/South America, Equifax would have to compete with Experian across three continents and Experian could further surpass Equifax in terms of revenue.