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Company: Equifax (EFX)
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  TALX acquisition promising

The TALX acquisition could prove to be a perfect fit for Equifax since the Work Number database will add millions of new consumers to Equifax's database. Since TALX earned close to $240 million in revenue (2006), it can utilize Equifax's marketing services to generate even more profit.

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  Expansion beyond credit reporting

Equifax has gone beyond the mature credit reporting market by utilizing its database to offer other complementary services like marketing, credit scores and even extending more of its services abroad.

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  Database challenges create barrier to entry for competitors

EFX's massive database and spectacular database management sets it apart from its competitors and creates a difficult barrier of entry for potential competitors in the near future.

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