WAKEFIELD, Mass., Oct. 15 /PRNewswire/ -- Equifax Database Services, a leading provider of marketing database hosting services, today announced the appointment of Ed Connor to vice president of solution architecture and strategy. In this new role, Ed will focus on identifying continual improvements and extensions to the company's solution platform to address the rapid rate of change their clients are experiencing.
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Formerly vice president of client implementations and technology, Connor is a marketing database expert who has held numerous leadership roles related to solution design and architecture to implement and support client database solutions of varying scales and across many industries. "My goal is to continue to extend our solution in innovative ways, allowing our clients to benefit from an increasingly capable and pliable integrated marketing platform to align with the pace of changes in business objectives," said Connor.
"Ed's leadership comes at a time when our clients' needs are rapidly evolving due to the explosion of interactive channels that marketers must master," said Tom McGinley, general manager of Equifax Database Services. "Ed was responsible for originally designing and developing our first fully open-systems marketing database architecture, the core of our marketing database solution because it integrates best-of-breed, third party software products into a comprehensive multi-channel marketing platform. Ed's new role allows him to focus on advances in marketing technology and continue to integrate these new capabilities into solutions that let clients take full advantage of emerging internet marketing trends."
About Equifax Database Services
Equifax Database Services is a leading provider of marketing database hosting services offering strategic and analytic support, technical and operational expertise and a proven, scalable technology platform to support clients' evolution toward customer-centricity. It is a division of Equifax Inc. For more information about Equifax Database Services, visit http://www.equifax.com/databaseservices .
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.
With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability. Businesses - large and small - rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.
Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.
SOURCE Equifax Database Services
