QUOTE AND NEWS
Benzinga  Nov 13  Comment 
In a report published Thursday, Morgan Stanley analyst Dara Mohsenian reiterated an Overweight rating on Estee Lauder Companies (NYSE: EL), but removed the $83.00 price target. In the report, Morgan Stanley noted, “EL posted another solid...
Motley Fool  Nov 11  Comment 
Robots, amusement parks, and perfume are among the products earning a higher payout for some investors lately.
Jutia Group  Nov 10  Comment 
[Business Wire] - The Estée Lauder Companies Inc. will hold its 2014 Annual Meeting of Stockholders on Friday, November 14, 2014. On that date, the Company will webcast the meeting live beginning at 10:00 am . Read more on this. The Est (EL),...
Reuters  Nov 7  Comment 
Estee Lauder Cos Inc bought French luxury perfume brand Editions de Parfums Frédéric Malle, its third acquisition in less than a month as the company looks to boost its portfolio of...
Jutia Group  Nov 7  Comment 
[Business Wire] - The Estée Lauder Companies Inc. announced today that it has signed an agreement to acquire Editions de Parfums Frédéric Malle, the storied fragrance brand established by the iconic perfumer Frédéric Malle. Read more on this....
Benzinga  Nov 5  Comment 
Analysts at Wells Fargo downgraded Estee Lauder Companies (The) (NYSE: EL) from Outperform to Market Perform. Estee Lauder shares have gained 1.05% over the past 52 weeks, while the S&P 500 index has surged 13.65% in the same period. Estee...
TheStreet.com  Nov 5  Comment 
NEW YORK (TheStreet) -- RATINGS CHANGES Agilent Technologies was downgraded to hold at TheStreet Ratings. You can view the full analysis from the report here: A Ratings Report. Colony Financial was upgraded at Sterne Agee to buy from...
Benzinga  Nov 4  Comment 
The Estée Lauder Companies (NYSE: EL) reported better-than-expected earnings for the third quarter, but lowered its forecast for the year. The company now projects full-year earnings of $3.03 to $3.11 per share, versus its prior forecast of...
Jutia Group  Nov 4  Comment 
[Business Wire] - The Estée Lauder Companies Inc. announced today an increase in the quarterly dividend on the Company’s Class A and Class B Common Stock to $.24 per share. The dividend amount represents a 20% increase over the previous...




 

The Estee Lauder Companies (NYSE: EL) manufactures and sells skin care, makeup, fragrance, and hair care products in 140 countries. EL distributes its products through a variety of different channels, including large department store retailers, smaller boutique retailers, beauty salons and spas, and direct-selling through company-owned stores, online websites, and TV informercials. [1] For fiscal 2010, EL reported net sales of $7.80 billion and net income of $478.3 million.

EL's sales figures were affected by a poor global retail environment, which resulted in fewer sales of its heritage products as well as adverse currency exchange rates. EL posted decreases in sales throughout all of its product segments seeing its net income drop over 50% in the 2009. [2] Notably, FY2009 saw a strong increase in its Asian markets, with sales increasing 10% from 2008.[2]

However, as EL continues to acquire more brands, especially in its fragrance division, its products face the risk of cannibalization by competing with each other for clients from the same market segment. Competition in the mid to low-end markets also continues to be a challenge for EL.


Business Overview

The Estee Lauder Companies is a manufacturer and retailer of skin care, makeup, fragrance, and hair care products worldwide. EL distributes its products through various channels appropriate for the market position and audience of its different products. These channels include department stores such as Macy's, beauty retailers such as Sephora, perfumeries and pharmacies, beauty salons and spas, and direct-selling through company stores, online websites and TV infomercials. [1]

EL owns more than 20 skin care and makeup brands as well as a variety of fragrance brands. Its core cosmetics brands include Estee Lauder, Clinique, Prescriptives, Origins, MAC, Bobbi Brown, Darphin, La Mer, and Tom Ford. EL also owns global licenses to market fragrances under brand names such as Tommy Hilfiger, Donna Karan Cosmetics, Sean John Cosmetics, and Aramis. [1]

Business Segments

Geographic Presence

EL markets its products in 140 countries around the world. A breakdown of geographic sales is below:

Fiscal 2010 Performance (ended June 30, 2010)

  • Estee Lauder reported net sales of $7.80 billion, a 6% increase compared with $7.32 billion in 2009.
  • EL reported net income of $478.3 million for the year, compared with $218.4 million last year.[4]

Trends and Forces

Diverse Brand Names Target Different Market Niches

EL's primary strength lies in the variety of brands that it has acquired in the last two decades, since each brand has its own market niche, brand image, as well as regional appeal. Skin care brands Clinique and Origins appeal to customers that want products with organic, natural, and allergen-free ingredients. Makeup lines M.A.C. and Bobbi Brown target fashion-conscious customers who prefer professional-grade makeup products and tools. In the high-end market, La Mer and Darphin have substantial brand recognition as prestige skin care and makeup brands, while the newly acquired brand BeautyBank, with makeup brands and products such as AmericanBeauty and Flirt, targets more low-end consumers. The popularity of its professional-grade makeup brands and high-end products have helped to offset the hit from the global economic downturn. [1]

Spending on Discretionary Items Projected to Recover

As a member of the discretionary item industry, EL saw sales and income decrease during the poor economic climate as consumer confidence and disposable income both decreased dramatically. This increase is in line with many of the discretionary item companies that have seen sales drops during the 2009 recession. A better economic climate and an increase in disposable income will mean that EL will see its prices increase.

In 2009, EL launched a four-year strategical program to cut its costs and improve operating margins. The program includes re-size and reorganize the organization and exit unprofitable operations.

Large Presence in Global Market Exposes EL to Currency Fluctuation Risks

Since 53% of EL's sales revenues come from markets outside of the United States, exchange rates play a major role in EL's sales performance. As the firm doesn't engage in any significant hedging activity against exchange rate risk, the final amount of its sales and profits are greatly exposed to fluctuations in the value of the U.S. dollar . weakening of the dollar against foreign currencies would allow AVP products to become more competitively priced in global markets, thus positively affecting sales revenue from foreign markets; however, a weak dollar would also mean higher costs for products manufactured overseas.

Competition

EL's brands face substantial competition in the cosmetics industry. Although its professional makeup brands such as M.A.C and Bobbi Brown face little competition due to the specialized clientele that it targets, its all-natural brands face competition from Bare Essentials, and its most popular mid-end brands such as Estee Lauder face competition from the myriad of products from Revlon, Avon, and Elizabeth Arden. In addition, the cosmetics industry faces challenges from small, private companies with specialized offerings that can also fight for market share. [5]

Major Competitors

References

  1. 1.0 1.1 1.2 1.3 EL 2008 SEC Filing 10-K
  2. 2.0 2.1 Estee Lauder 2009 Annual Report
  3. http://media.corporate-ir.net/media_files/irol/10/109458/2010AR/ELC-AnnualReport2010-web/index.html
  4. http://media.corporate-ir.net/media_files/irol/10/109458/2010AR/ELC-AnnualReport2010-web/index.html
  5. Estee Lauder's Competitive Landscape
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