EL » Topics » Advertising and Promotion

This excerpt taken from the EL 10-K filed Aug 19, 2009.

Advertising and Promotion

 

Global net expenses for advertising, merchandising, sampling and promotion were $1,878.8 million, $2,034.6 million and $1,841.9 million in fiscal 2009, 2008 and 2007, respectively, and are expensed as incurred.  These amounts include activities relating to purchase with purchase and gift with purchase promotions that are reflected in net sales and cost of sales.  Excluding the impact of purchase with purchase and gift with purchase promotions, advertising, merchandising, sampling and promotion expenses included in operating expenses were $1,693.1 million, $1,836.1 million and $1,640.9 million in fiscal 2009, 2008 and 2007, respectively.

 

These excerpts taken from the EL 10-K filed Aug 21, 2008.

Advertising and Promotion

 

Global net expenses for advertising, merchandising, sampling and promotion were $2,034.6 million, $1,841.9 million and $1,721.1 million in fiscal 2008, 2007 and 2006, respectively, and are expensed as incurred.  These amounts include activities relating to purchase with purchase and gift with purchase promotions that are reflected in net sales and cost of sales.  Excluding the impact of purchase with purchase and gift with purchase promotions, advertising, merchandising, sampling and promotion expenses included in operating expenses were $1,836.1 million, $1,640.9 million and $1,514.3 million in fiscal 2008, 2007 and 2006, respectively.

 

Advertising and Promotion



 



Global net expenses for advertising, merchandising, sampling and
promotion were $2,034.6 million, $1,841.9 million and $1,721.1 million in
fiscal 2008, 2007 and 2006, respectively, and are expensed as incurred.  These amounts include activities relating to
purchase with purchase and gift with purchase promotions that are reflected in
net sales and cost of sales.  Excluding
the impact of purchase with purchase and gift with purchase promotions,
advertising, merchandising, sampling and promotion expenses included in
operating expenses were $1,836.1 million, $1,640.9 million and $1,514.3 million
in fiscal 2008, 2007 and 2006, respectively.



 



This excerpt taken from the EL 10-K filed Aug 28, 2007.

Advertising and Promotion

Costs associated with advertising are expensed during the year as incurred.  Global net advertising and promotion expenses, which primarily consist of television, radio, print media, product development and promotional expenses, such as products used as sales incentives, were $1,916.3 million, $1,793.1 million and $1,793.7 million in fiscal 2007, 2006 and 2005, respectively.  These amounts include activities relating to purchase with purchase and gift with purchase promotions that are reflected in net sales and cost of sales.

Advertising, merchandising and sampling expenses included in operating expenses were $1,715.3 million, $1,586.3 million and $1,577.1 million in fiscal 2007, 2006 and 2005, respectively.

This excerpt taken from the EL 10-K filed Aug 25, 2006.

Advertising and Promotion

Costs associated with advertising are expensed during the year as incurred.  Global net advertising and promotion expenses, which primarily include television, radio and print media, and promotional expenses, such as products used as sales incentives, were $1,793.1 million, $1,793.7 million and $1,595.5 million in fiscal 2006, 2005 and 2004, respectively.  These amounts include activities relating to purchase with purchase and gift with purchase promotions that are reflected in net sales and cost of sales.

Advertising, merchandising and sampling expenses included in operating expenses were $1,586.3 million, $1,577.1 million and $1,410.4 million in fiscal 2006, 2005 and 2004, respectively.

This excerpt taken from the EL 8-K filed Feb 3, 2006.

Advertising and Promotion

Costs associated with advertising are expensed during the year as incurred. Global advertising expenses, which primarily include television, radio and print media, and promotional expenses, such as products used as sales incentives, were $1,793.7 million, $1,595.5 million and $1,401.1 million in fiscal 2005, 2004 and 2003, respectively. These amounts include activities relating to purchase with purchase and gift with purchase promotions that are reflected in net sales and cost of sales.

Advertising and promotional expenses included in operating expenses were $1,577.1 million, $1,410.4 million and $1,202.9 million in fiscal 2005, 2004 and 2003, respectively.

This excerpt taken from the EL 10-K filed Sep 2, 2005.

Advertising and Promotion

 

Costs associated with advertising are expensed during the year as incurred.  Global advertising expenses, which primarily include television, radio and print media, and promotional expenses, such as products used as sales incentives, were $1,812.5 million, $1,612.0 million and $1,416.1 million in fiscal 2005, 2004 and 2003, respectively.  These amounts include activities relating to purchase with purchase and gift with purchase promotions that are reflected in net sales and cost of sales.

 

Advertising and promotional expenses included in operating expenses were $1,595.6 million, $1,426.8 million and $1,217.8 million in fiscal 2005, 2004 and 2003, respectively.

 

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