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This excerpt taken from the XIDE 10-K filed Jun 4, 2009. Transportation
The Company’s transportation batteries include ignition and
lighting batteries for cars, trucks, off-road vehicles,
agricultural and construction vehicles, motorcycles,
recreational vehicles, marine, and other applications. The
Company’s principal batteries sold in the transportation
market are represented by the following brands: Centra, DETA,
Exide, Exide Extreme, Exide NASCAR Select, Orbital, Fulmen,
and Tudor, as well as other brands under various private
labels. The market for transportation batteries is divided
between sales to aftermarket customers and original equipment
manufacturers (“OEM“s). Transportation segments
represented approximately 61.5% of the Company’s net sales
in fiscal 2009. Within the transportation segments, aftermarket
sales and OEM sales represented approximately 82.8% and 17.2% of
fiscal 2009 net sales, respectively.
Aftermarket sales are driven by a number of factors, including
the number of vehicles in use, average battery life, average age
of vehicles, weather conditions, and population growth.
Aftermarket demand historically has been less cyclical than OEM
demand due to the three to five-year replacement cycle. Some of
the Company’s major aftermarket customers include Wal-Mart,
Bosch, Tractor Supply, Canadian Tire, ADI, and GAUI. In
addition, the Company is also a supplier of authorized
replacement batteries for major OEM’s including FIAT, BMW,
Volkswagen, John Deere, Renault/Nissan, and PACCAR.
OEM sales are driven in large part by new vehicle manufacturing
rates, which are driven by consumer demand for vehicles. The
Company believes that the OEM market increasingly prefers
suppliers with established global production capabilities that
can meet their needs as they expand internationally and increase
platform standardization across multiple markets. The Company
supplies batteries for two of the 10 top-selling vehicles in the
United States of America (“U.S.”) and five of the 10
top-selling vehicles in Europe. Significant customers include
International Truck & Engine, FIAT, the PSA group
(Peugeot S.A./Citroën),
Case/New Holland,
BMW, John Deere, Renault Nissan, Scania, Volvo Trucks,
Volkswagen, and Toyota.
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This excerpt taken from the XIDE 10-K filed Jun 9, 2008. Transportation
The Company’s transportation batteries include ignition and
lighting batteries for cars, trucks, off-road vehicles,
agricultural and construction vehicles, motorcycles,
recreational vehicles, boats, and other applications. The market
for transportation batteries is divided between sales to
aftermarket customers and original equipment manufacturers
(“OEM“s).
The Company is among the leading suppliers of transportation
batteries to the aftermarket and to the OEM market for a variety
of applications. Transportation batteries represented 61.7% of
the Company’s net sales in fiscal 2008. Within the
transportation segments, aftermarket sales and OEM sales
represented approximately 67.2% and 32.8% of net sales
respectively. The Company’s principal batteries sold in the
transportation market are represented by the following brands:
Centra, DETA, Exide, Exide NASCAR Select, Exide Select
Orbital, Fulmen, Tudor, and private labels. The Company also
sells batteries for marine and recreational vehicles.
Most of the Company’s transportation batteries are vented,
maintenance-free lead acid batteries. However, the Exide
Select Orbital and Maxxima batteries have a patented
spiral wound technology and state-of-the-art recombinant design.
The STR/STE batteries use recombination technology to
allow a lead acid battery to be installed in the passenger
compartment of a vehicle with substantially reduced fluid loss
and acid fumes under normal operating conditions.
Aftermarket sales are driven by a number of factors, including
the number of vehicles in use, average battery life, average age
of vehicles, average miles driven, weather conditions, and
population growth. Aftermarket demand historically has been less
cyclical than OEM demand due to the three to five-year
replacement cycle. Some of the Company’s major aftermarket
customers include Wal-Mart, NAPA, CSK Auto
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Inc., Tractor Supply, Canadian Tire, ADI, and GAUI. In addition,
the Company is also a supplier of authorized replacement
batteries for major manufacturers including John Deere,
Renault/Nissan, and PACCAR.
OEM sales are driven in large part by new vehicle manufacturing
rates, which are driven by consumer demand for vehicles. The OEM
market is characterized by an increasing preference by OEMs for
suppliers with established global production capabilities that
can meet their needs as they expand internationally and increase
platform standardization across multiple markets. The Company
supplies batteries for three of the 10 top-selling vehicles
in the United States of America (“U.S.”) and five of
the 10 top-selling vehicles in Europe. Select customers include
Ford, International Truck & Engine, Fiat, the PSA
group (Peugeot
S.A./Citroën),
Case/New Holland, BMW, John Deere, Renault Nissan, Scania, Volvo
Trucks, Volkswagen, and Toyota.
Transportation
Americas
In the Americas, the Company sells aftermarket transportation
products through various distribution channels, including mass
merchandisers, auto parts outlets, wholesale distributors, and
battery specialists, and sells OEM transportation products
through dealer networks. The Company’s operations in the
U.S. and Canada include a network of 82 branches that sell
and distribute batteries and other products to the
Company’s distributor channel network, battery specialists,
national account customers, retail stores, and OEM dealers. In
addition, these branches collect spent-batteries for the
Company’s six recycling centers. The company also has a
strong portfolio of OEM customers who receive products shipped
directly for use in cars, trucks, off-road vehicles, military
vehicles, agricultural and construction vehicles, boats, and
other applications.
With its six recycling centers, the Company is the largest
recycler of lead in North America. The Company’s recycling
centers supply secondary lead that is present in greater than
98.2% of Exide’s Transportation and Industrial Energy
products manufactured in North America as well as supplying lead
to a variety of external customers. These operations also
recover and recycle plastic materials that are used to produce
new Exide battery covers and cases. With a constant focus on
environmental compliance, safety, and technology, Exide is
committed to being a leader in the successful and responsible
activity of recycling lead and plastic to produce products that
provide value to consumers and industry.
In the Americas, the Company’s transportation aftermarket
battery products include the following:
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Transportation
Europe and ROW
The Company sells aftermarket batteries primarily through
automotive parts and battery wholesalers, OEM dealer networks,
mass-merchandisers, auto-centers, service installers, and oil
companies. Wholesalers and OEM dealers have traditionally
represented the majority of this market, but hypermarkets chains
and automotive parts stores, most often integrated in European
or global buying groups, have become increasingly important.
Many automotive parts wholesalers are also increasingly
organized in European organizations active in purchasing and
merchandising programs. Battery wholesalers sell and distribute
batteries to a network of automotive parts retailers, service
stations, independent retailers, and garages throughout Europe.
In Europe, the Company has six major Company-owned brands:
Exide, which is promoted as a
pan-European
brand, and Tudor, Centra, Fulmen, Sonnak and Deta, which have
very strong country or regional recognition levels and market
shares. In the European markets, the Company offers
transportation batteries in four categories:
This excerpt taken from the XIDE 10-K filed Jun 29, 2005. Transportation
Transportation batteries include starting, lighting and ignition batteries for cars, trucks, off-road vehicles, agricultural and construction vehicles, motorcycles, recreational vehicles, boats and other applications. The market for transportation batteries is divided between sales to aftermarket customers and original equipment manufacturers (“OEM”s).
The Company is among the leading suppliers of transportation batteries to the aftermarket and to the OEM market for a variety of applications. Transportation batteries represented 62% of the Company’s net sales in fiscal 2005. Aftermarket sales represented approximately 73% of net sales in the Company’s Transportation segments, and OEM sales represented approximately 27% of net sales in the Company’s Transportation segments.
The Company’s principal batteries sold in the transportation market are primarily represented by the following brands: Centra, Champion, Champion Trailblazer, DETA, Exide, Exide NASCAR Select, Exide Select Orbital, Fulmen, Tudor and private labels. The Company also sells batteries for marine and recreational vehicles, including the following products:
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Most of the Company’s transportation batteries are vented, maintenance-free lead acid batteries. However, the Exide Select Orbital and Maxxima batteries have a patented spiral wound technology and state-of-the-art recombinant design. The STR/STE batteries use recombination technology to allow a lead acid battery to be installed in the passenger compartment of a vehicle with substantially reduced fluid loss and acid fumes under normal operating conditions.
Aftermarket sales are driven by a number of factors including the number of vehicles in use, average battery life, average age of vehicles, average miles driven, weather conditions and population growth. Aftermarket demand historically has been less cyclical than OEM demand due to the three to five-year replacement cycle. Some of the Company’s major aftermarket customers include Wal-Mart/Sam’s Club, NAPA, CSK Inc., ADI and GAUI. In addition, the Company is also a supplier of authorized replacement batteries for major manufacturers, including DaimlerChrysler, John Deere, Renault/Nissan, Ford and PACCAR.
OEM sales are driven in large part by new vehicle build rates, which are driven by consumer demand for vehicles. The OEM market is characterized by an increasing preference by OEMs for suppliers with established global production capabilities that can meet their needs as they expand internationally and increase platform standardization across multiple markets. The Company supplies batteries for five of the 10 top-selling vehicles in the United States and three of the 10 top-selling vehicles in Europe. Select customers include Ford, Fiat, DaimlerChrysler, Renault/Nissan, the PSA group (Peugeot S.A./Citroën), Case/New Holland, BMW, John Deere, Volkswagen and Toyota
Transportation North America
In North America, the Company sells aftermarket transportation products through various distribution channels including mass merchandisers, auto parts outlets, wholesale distributors, battery specialists, and OEM transportation products through dealer networks. The Company’s North American operations include a network of 82 owned branches that sell and distribute batteries and other products to the Company’s distributor channel network, battery specialists, national account customers’ retail stores and OEM dealers. In addition, these branches collect spent batteries for recycling at the Company’s smelters.
The Company’s North American transportation aftermarket battery products include the following:
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Transportation Europe and ROW
The Company sells aftermarket batteries primarily through battery wholesalers, OEM dealer networks, hypermarkets, service installers, purchasing groups in Europe and oil companies. Wholesalers and OEM dealers have traditionally represented the majority of this market, but supermarket chains, replacement-parts stores (represented by purchasing groups) and hypermarkets have become increasingly important. Battery wholesalers now sell and distribute batteries to a network of automotive parts retailers, service stations, independent retailers and supermarkets throughout Europe.
In Europe, the Company has five major Company-owned brands: Exide and Tudor, promoted as pan-European brands, and DETA, Centra and Fulmen, which have strong local awareness levels. In the European market, the Company generally offers transportation batteries in five basic categories:
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