Experian (LON:EXPN)

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Johnny's Selected Seeds Uses Experian QAS Software to Enhance Online Data Quality

BOSTON, MA -- (Marketwire) -- 04/25/12 -- Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that Johnny's Selected Seeds implemented QAS Pro On Demand to validate mailing address information entered on its ecommerce site. The retailer expects the software to improve organizational efficiency, reduce returned packages and catalogs, and enhance overall customer service.

"We have used Experian QAS products for a number of years, but didn't have address verification on our expanding ecommerce site," said Tonia Harris, contact center manager at Johnny's Selected Seeds. "Currently, each time an international order is placed online, we manually call the customer to validate the address and ensure they will receive their package. We anticipate that by automating this process with Experian QAS address verification, we will be able to improve our staff efficiency."

QAS Pro On Demand will be used during online checkout, address changes and catalog requests to validate U.S. and Canadian addresses.

"Retailers need to ensure they are capturing accurate contact information for all customers," said David Northridge, vice president of client retention, Experian QAS. "Each time an address is captured inaccurately, it can result in extra work for staff or an unhappy customer. Online, interactive address verification can help ensure data accuracy and aid in operational efficiency."

About Johnny's Selected Seeds
Johnny's Selected Seeds is a privately held, employee-owned seed producer and merchant headquartered in Winslow, Maine. The company was established in 1973 by our Founder and Chairman Rob Johnston, Jr. Johnny's mission is helping families, friends, and communities to feed one another by providing superior seeds, tools, information, and service. The company's products include vegetable seeds; medicinal and culinary herb seeds; flower seeds; cover crops, farm seed, and pasture mixes; fruit plants and seeds, and high quality, problem-solving tools and supplies.

About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

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