TechCrunch  Sep 21  Comment 
 You could go in for the full-throated nostalgia of an instant printer like the Fujifilm Instax or that new dealie from Leica, or you can pick up one of these things and let your smartphone do all of the heavy lifting. HP’s new Sprocket is a...
TechCrunch  Sep 21  Comment 
 Slowly but surely Michael Kors is becoming a technology brand. The company recently lent its name to an Android smartwatch. I tried it out. It was, I don’t know, fine I guess. But mostly it was really, really big. That product was the result...
newratings.com  Sep 20  Comment 
TOKYO (dpa-AFX) - Fujifilm Corp. announced the development of a new medium-format mirrorless digital camera "GFX" that features a large-sized sensor. The company's first camera in the new GFX line, called the Fujifilm GFX 50S, uses the new...
TechCrunch  Sep 19  Comment 
 Fujifilm is riding high on its strategy of taking camera classics and reinventing them for the modern era, and now it has a new mirrorless medium format camera system that’s likely to win a lot of pseudo-nostalgic interest from photography...
TechCrunch  Sep 16  Comment 
 The Sofort is a strange duck. It’s a $300 instant camera by premium manufacturer Leica that looks a bit like a real world version of the Instagram logo. The price puts it well over Fujifilm’s offerings that also run on the Japanese...
TechCrunch  Aug 25  Comment 
 It’s a good day for photographers who favor the Fujifilm system. The camera company announced an update to its X-A series mirrorless cameras and solid new lens today. Read More
TechCrunch  Aug 8  Comment 
 Or at least, in terms of my appreciation of the memories they represent, that’s what it feels like. That’s why I was excited enough about the Fujifilm Share Instax SP-2 to go out and grab one as soon as it showed up in stock at my local...
Forbes  Jul 7  Comment 
Fujifilm has announced the next generation in its line-up of mirrorless digital cameras. The Fujifilm X-T2 is the new top-of-the-range SLR-style camera in the Fuji range superseding the X-T1 and now includes the capability of 4K video.
TechCrunch  Jun 27  Comment 
 It’s been a long time coming, but Fujifilm’s finally ready to offer up the sequel to its Instax Share Smartphone Printer SP-1. Two-and-a-half years after debuting the peripheral at CES, the company returns this week with the fittingly named...
newratings.com  Jun 27  Comment 
VIENNA (dpa-AFX) - Fujifilm launched a new version to its tiny instant printer line up. The new upgraded version, Instax Share SP-2, can be used to print photographs from smartphones in a faster pace. The printer can be customized for customer...


Based in Tokyo, Fuji Photo Film Company (Fuji Photo) is a leading global producer of photographic imaging products. The company develops, manufactures, and markets traditional and digital imaging products. In addition, Fuji Photo provides services and solutions for consumers, professionals, healthcare providers, and commercial customers. The company's imaging solutions segment, which accounted for 16% of fiscal year 2010 revenue (ending March 2010), focuses on color films, digital cameras, photofinishing equipment, and color paper, chemicals, and services for photofinishing. The company's information solutions segment, which accounted for 41% of fiscal year 2010 revenue, manufactures and markets system devices for graphic arts, medical imaging and information systems, flat panel display materials, and recording media. The company's document solutions segment, which accounted for 43% of fiscal year 2010 revenue, manufactures and markets printers and production systems and provides paper and document services to its customers.[1] Geographically, 48.5% of revenue came from Japan, 16.2% from Europe, 12.3% from the Americas, and 22.9% from Asia and others.[2]

Business Growth

For the fiscal year 2010, Fujifilm's consolidated revenue decreased 10.4% to ¥2.2 trillion from 2009. Despite increased sales of Flat Panel Display (FPD) materials and improvements in the digital camera business, the Imaging Solutions segment experienced a decrease in demand for color films, the information solutions segment had decreased sales in its graphic arts and optical device businesses, and the document solutions experienced lower sales due to lower demand. Overall yen appreciation adversely affected the company.[3]

Key Trends and Forces

Dependency on the Japanese economy

With over half of its revenue deriving from Japan, Fujifilm is highly dependent on Japan's economic condition. Weakness in the Japanese economy may adversely affect its operating results and financial condition, while a strong economy results in increased consumption and higher sales.

Decline of Traditional Film

With the decline of traditional film sales due to the increasing popularity of digital imaging technologies, the company has put a focus on digital technologies. With digital camera sales volume increasing 10%, Fujifilm sold over 9 million digital cameras in 2010. In Japan, over 80% of digital camera demand is replacement demand, and for this reason, Fujifilm has been working to differentiate its cameras through in-house lens development.[4]


Fujifilm operates in a competitive market with other Japanese and overseas photographic and imaging companies. They include:


  1. FUJI 2010 Annual Report Pg. 1
  2. FUJI 2010 Annual Report Pg. 97
  3. FUJI 2010 Annual Report Pg. 44
  4. FUJI 2010 Annual Report Pg. 18
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