QUOTE AND NEWS
FierceBiotech  Nov 13  Comment 
Two experimental antivirals are about to undergo snap clinical trials in Africa as doctors scramble to find an effective remedy for the lethal outbreak of Ebola. Doctors Without Borders says that it plans to launch studies of brincidofovir from...
FierceBiotech  Nov 12  Comment 
Fujifilm is confident its recently approved flu treatment can combat the spread of ebolavirus in West Africa, preparing for a surge in manufacturing as it waits on clinical trial results.
Japan Today  Nov 11  Comment 
Fujifilm Holdings Corp said Tuesday it expects its influenza drug Avigan to be approved by international government bodies to treat Ebola as early as the end of the year. Fujifilm has been growing its pharmaceutical division through a series of...
TheStreet.com  Nov 4  Comment 
NEW YORK (TheStreet) -- Shares of Fujifilm Holdings Corp. are down 4.15% to $32.58 in early afternoon trading despite being upgraded to "hold" from "underperform" by Jefferies earlier on Tuesday.  The firm set a price target to $30.78 for the...
Japan Today  Oct 30  Comment 
Japan's Fujifilm Holdings Corp said it was difficult to estimate the profitability of its influenza drug Avigan, which has been earmarked to fight Ebola, given the uncertainty over the spread of virus, a company executive said on...
Wall Street Journal  Oct 30  Comment 
Fujifilm Holdings will prioritize providing its drug Avigan for those suffering from the Ebola disease, but it is difficult to say how that will affect profitability.
Japan Today  Oct 28  Comment 
Fujifilm's potential as a major player in the fight against the Ebola virus underscores a move by some of Japan's best-known firms to reinvent their businesses as demand for traditional products falls away. Last week, the company once...
Japan Today  Oct 27  Comment 
Fujifilm said Monday it would buy a U.S. vaccine maker as the Japanese firm boosts its supply of an experimental Ebola drug to help stem the spread of the virus. The deal would see Fujifilm take a 49% stake in Kalon Biotherapeutics, with plans...
TheStreet.com  Oct 27  Comment 
NEW YORK (TheStreet) -- Shares of FUJIFILM Holdings Corp. aare up 3.83% to $34.99 after it was reported that athe company, which is mainly engaged in the provision of imaging, information and document solutions,awill acquire an American maker of...




 

Based in Tokyo, Fuji Photo Film Company (Fuji Photo) is a leading global producer of photographic imaging products. The company develops, manufactures, and markets traditional and digital imaging products. In addition, Fuji Photo provides services and solutions for consumers, professionals, healthcare providers, and commercial customers. The company's imaging solutions segment, which accounted for 16% of fiscal year 2010 revenue (ending March 2010), focuses on color films, digital cameras, photofinishing equipment, and color paper, chemicals, and services for photofinishing. The company's information solutions segment, which accounted for 41% of fiscal year 2010 revenue, manufactures and markets system devices for graphic arts, medical imaging and information systems, flat panel display materials, and recording media. The company's document solutions segment, which accounted for 43% of fiscal year 2010 revenue, manufactures and markets printers and production systems and provides paper and document services to its customers.[1] Geographically, 48.5% of revenue came from Japan, 16.2% from Europe, 12.3% from the Americas, and 22.9% from Asia and others.[2]

Business Growth

For the fiscal year 2010, Fujifilm's consolidated revenue decreased 10.4% to ¥2.2 trillion from 2009. Despite increased sales of Flat Panel Display (FPD) materials and improvements in the digital camera business, the Imaging Solutions segment experienced a decrease in demand for color films, the information solutions segment had decreased sales in its graphic arts and optical device businesses, and the document solutions experienced lower sales due to lower demand. Overall yen appreciation adversely affected the company.[3]

Key Trends and Forces

Dependency on the Japanese economy

With over half of its revenue deriving from Japan, Fujifilm is highly dependent on Japan's economic condition. Weakness in the Japanese economy may adversely affect its operating results and financial condition, while a strong economy results in increased consumption and higher sales.

Decline of Traditional Film

With the decline of traditional film sales due to the increasing popularity of digital imaging technologies, the company has put a focus on digital technologies. With digital camera sales volume increasing 10%, Fujifilm sold over 9 million digital cameras in 2010. In Japan, over 80% of digital camera demand is replacement demand, and for this reason, Fujifilm has been working to differentiate its cameras through in-house lens development.[4]

Competition

Fujifilm operates in a competitive market with other Japanese and overseas photographic and imaging companies. They include:



References

  1. FUJI 2010 Annual Report Pg. 1
  2. FUJI 2010 Annual Report Pg. 97
  3. FUJI 2010 Annual Report Pg. 44
  4. FUJI 2010 Annual Report Pg. 18
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