The Hindu Business Line  Oct 2  Comment 
Targets 20% growth driven by Instax cameras, diagnostic equipment
Forbes  Sep 1  Comment 
Last year we looked at the Fujifilm X-T1 mirrorless vintage-style camera and concluded that it was pretty good. This premium camera with a premium price may only boast a 16-mp sensor, but it soon found favour with many professional photographers...
InfoStor  Apr 10  Comment 
The companies look to cement tape's future in the cloud with OpenStack integrations and technology that provides 88 times the storage of LTO6.
GenEng News  Mar 31  Comment 
ll successful cell-line engineering projects begin with a robust host cell line, one characterized by good growth and expression capabilities. “If a line grows well, there is the potential that favorable characteristics will translate and be...
FierceBiotech  Mar 31  Comment 
Fujifilm has dipped into its multibillion-dollar cache of buyout cash for the $307 million it needed to acquire Cellular Dynamics International, one of the pioneers in the stem cell research business.
GenEng News  Mar 30  Comment 
In a move to strengthen its presence in the regenerative field, Fujifilm Holdings said it plans to acquire Cellular Dynamics International (CDI) for $16.5 per share or about $307 million. Once the transaction is completed, CDI will continue to run...
GenEng News  Mar 26  Comment 
ll successful cell-line engineering projects begin with a robust host cell line, one characterized by good growth and expression capabilities. “If a line grows well, there is the potential that favorable characteristics will translate and be...
Wall Street Journal  Mar 2  Comment 
Fujifilm’s drug Avigan, which has shown signs of efficacy against the Ebola virus, has drawn interest from about 20 countries and the company stands ready for large orders, its chief executive said.
FiercePharma  Feb 9  Comment 
SINGAPORE--The head of Guinea's Ebola-response program wasted no time in announcing approval of broader use of Fujifilm's Avigan (favipiravir) influenza drug for treating early cases of Ebola in the West Africa nation.
FierceBiotech  Feb 6  Comment 
SINGAPORE--Fujifilm's Toyama Chemical is readying a study for a scientific journal stating that its Avigan (favipiravir) influenza drug has shown promise in treating ebolavirus so far in an early-phase clinical trial in the West African country of...


Based in Tokyo, Fuji Photo Film Company (Fuji Photo) is a leading global producer of photographic imaging products. The company develops, manufactures, and markets traditional and digital imaging products. In addition, Fuji Photo provides services and solutions for consumers, professionals, healthcare providers, and commercial customers. The company's imaging solutions segment, which accounted for 16% of fiscal year 2010 revenue (ending March 2010), focuses on color films, digital cameras, photofinishing equipment, and color paper, chemicals, and services for photofinishing. The company's information solutions segment, which accounted for 41% of fiscal year 2010 revenue, manufactures and markets system devices for graphic arts, medical imaging and information systems, flat panel display materials, and recording media. The company's document solutions segment, which accounted for 43% of fiscal year 2010 revenue, manufactures and markets printers and production systems and provides paper and document services to its customers.[1] Geographically, 48.5% of revenue came from Japan, 16.2% from Europe, 12.3% from the Americas, and 22.9% from Asia and others.[2]

Business Growth

For the fiscal year 2010, Fujifilm's consolidated revenue decreased 10.4% to ¥2.2 trillion from 2009. Despite increased sales of Flat Panel Display (FPD) materials and improvements in the digital camera business, the Imaging Solutions segment experienced a decrease in demand for color films, the information solutions segment had decreased sales in its graphic arts and optical device businesses, and the document solutions experienced lower sales due to lower demand. Overall yen appreciation adversely affected the company.[3]

Key Trends and Forces

Dependency on the Japanese economy

With over half of its revenue deriving from Japan, Fujifilm is highly dependent on Japan's economic condition. Weakness in the Japanese economy may adversely affect its operating results and financial condition, while a strong economy results in increased consumption and higher sales.

Decline of Traditional Film

With the decline of traditional film sales due to the increasing popularity of digital imaging technologies, the company has put a focus on digital technologies. With digital camera sales volume increasing 10%, Fujifilm sold over 9 million digital cameras in 2010. In Japan, over 80% of digital camera demand is replacement demand, and for this reason, Fujifilm has been working to differentiate its cameras through in-house lens development.[4]


Fujifilm operates in a competitive market with other Japanese and overseas photographic and imaging companies. They include:


  1. FUJI 2010 Annual Report Pg. 1
  2. FUJI 2010 Annual Report Pg. 97
  3. FUJI 2010 Annual Report Pg. 44
  4. FUJI 2010 Annual Report Pg. 18
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