ServiceLink, a leading provider of origination and default services,
today announced a corporate rebranding initiative. With this rebranding
ServiceLink has maintained its name but has updated the logo
incorporating both the Fidelity colors and brand.
The initiative consolidates all product offerings of origination,
default, technology and business consulting under the new ServiceLink
brand. It also better aligns the company’s integral position within
Fidelity National Financial (NYSE: FNF) and highlights its robust
offerings that drive performance through the life of the loan.
“Our national lender platform and management team have been serving
lenders and servicers for the past two decades. Our name has always been
synonymous with the highest levels of customer service,” said Jeff
Coury, ServiceLink President and CEO. “This rebranding changes our logo
and colors but does not change our Serve First culture and commitment to
providing the products and support clients need to drive performance
through the life of the loan.”
“Given ServiceLink’s momentum and its position as Fidelity National
Financial’s only national lender platform, we believe now is the right
time to launch the rebranding of the company,” said Randy Quirk,
Fidelity National Financial President. “The new look more fully connects
the strength and stability of Fidelity National Financial to
ServiceLink’s brand.”
About ServiceLink
ServiceLink, the national lender platform for Fidelity National
Financial (NYSE: FNF), is a leading provider of origination and default
related products and services for the mortgage industry. ServiceLink
currently serves 15 of the top 20 national lenders and servicers,
helping them drive maximum performance through the life of the loan.
ServiceLink combines its unrivaled Serve First culture and industry
experience with innovative products and technology along with the
resources of Fidelity National Financial to help our client partners
mitigate risk, reduce cycle times and lower operating costs. For more
information about ServiceLink, visit www.servicelinkfnf.com.
(c) 2009 Business Wire, Inc., All rights reserved. All of the news releases and other content contained herein are protected by copyright and other applicable laws, treaties and conventions. Information contained in the releases is furnished by Business Wire's members, who warrant that they are solely responsible for the content, accuracy and originality of the information contained therein. Any copying or reproduction (other than for an individual user's personal reference), redistribution, reposting or other transmission or communication is expressly prohibited without prior written permission of Business Wire, Inc
