A quick comparison between the pricing at a Finish Line store and Nike.com will show Finish Line's prices are higher. Also, after being bitten by their not very customer friendly 45 day return policy, i will not be shopping there again. Other stores have a 90 day policy for workmanship and materials and Nike stands behind their product for 2 years! As Finish line relies on people like me who want the newest product and will pay more for it, they will continue to lose these valuable customers. Also the price disadavantage is shocking.