QUOTE AND NEWS
Market Intelligence Center  Jun 30  Comment 
FirstEnergy Corp. (FE) traded between $32.59 and $33.38 before closing at $32.61 Monday and presents some attractive trading opportunities today. MarketIntelligenceCenter.com’s patented algorithms selected a Oct. '15 $32.00 covered call for a...
Benzinga  Jun 18  Comment 
FirstEnergy Corp. (NYSE: FE) is offering education grants for creative classroom projects involving science, technology, engineering and mathematics (STEM) planned for the 2015-2016 school year. STEM Classroom Grants of up to $1,000 will be...
Market Intelligence Center  Jun 10  Comment 
For a hedged play on FirstEnergy Corp. (FE) MarketIntelligenceCenter.com’s algorithms selected the Jan. '16 $33.00 covered call for a net debit in the $31.62 area. That is also the break-even stock price for the covered call. This trade will...
Market Intelligence Center  Jun 5  Comment 
The patented option-trade picking algorithms that power MarketIntelligenceCenter.com's Artifical Intelligence Center found a trading opportunity with FirstEnergy Corp. (FE) that should provide a 3.98% return in just 133 days. Sell one Oct. '15...
Market Intelligence Center  May 29  Comment 
FirstEnergy Corp. (FE) was selected by MarketIntelligenceCenter.com’s trade-picking algorithms today after trading between $35.84 and $36.27 on Thursday before closing at $36.07. A diagonal spread using a long position in the Jan. '16 $33.00...
Market Intelligence Center  May 22  Comment 
Thursday’s trading in FirstEnergy Corp. (FE) gives options traders an opportunity for a 14.94% return. By selling the Oct. '15 $35.00 call and buying the Jan. '16 call at the $30.00 level for a net debit of $4.35, traders will book a profit as...
Automotive World  May 20  Comment 
For Hino Australia, matching an Allison 2500 fully automatic transmission to its J07E-TN engine has enabled FE models to do the work of larger vehicles, while also offering greater accessibility to a wide range of drivers. All Allison Automatics...
Forbes  May 6  Comment 
Looking at the sectors faring worst as of midday Wednesday, shares of Utilities companies are underperforming other sectors, showing a 1.2% loss. Within the sector, Exelon Corp. (NYSE: EXC) and FirstEnergy Corp. (NYSE: FE) are two large stocks...




 

FirstEnergy (NYSE: FE) is a electric utility holding company. FirstEnergy holds directly or indirectly eight electric utility operating subsidiaries and other energy companies located primarily in Ohio, Pennsylvania, and New Jersey.[1] FirstEnergy generates its revenues from the electric services provided by its subsidiaries. Its operations are divided into the energy delivery services and competitive energy services.[2] The Company is in transitioning all of its holdings to a market-rate price structure, which further exposes its subsidiaries to volatile commodity prices for coal and natural gas.

Business Growth

FirstEnergy earned $784 million in net income on revenues of $13.3 billion in 2010, versus net income of $1 billion on revenues of $12.6 billion in 2009.[3] The key determine for revenue growth is the demand for electric energy and overall energy prices. FirstEnergy has also grown its customer base by 35% through the acquisition of Allegheny Energy.[4]



Trends and Forces

FirstEnergy's new price structure increases its exposure to commodity prices

FirstEnergy plans to move all of its holdings to a market-rate structure, which has the potential of increasing its exposure to volatile commodity prices for power, coal and natural gas.[5] Traditionally, approximately 20% of FirstEnergy's generation business was exposed to market prices.[6] After completing its price structure transition, all of FirstEnergy's generation business will be exposed to power market prices. As a result, the company's profitability depends on the relationship between coal and gas prices as well as the demand for power.[7] Volatile commodity prices have the potential of straining the Company's profits as well as its cash flows.[8]



Deregulation in offers opportunity for higher revenues and increased competition

Like all utility companies, FirstEnergy is subject to regulatory and legislative risks that have the potential of raising costs and capping returns. Traditionally, the price that utility companies could charge consumers for electricity generation has been capped by state regulators.[9] However, many states have started deregulating their energy industries with the intent of lowering prices by letting retail customers "shop" for the company that generates their electricity.[10] New Jersey and Pennsylvania both have market-rate generation prices and Ohio has recently taken legislative steps in the same direction.[11]

In most states, however, utilities rates have actually increased in the short term following the removal of rate caps as companies move to align their prices with their costs. If electric prices in Ohio react as they have in other states, FirstEnergy will be able to charge more for its services in a competitive environment. FirstEnergy's low cost nuclear and coal-powered electrical facilities have the potential of giving the company a competitive advantage and lead to a rise in returns from these facilities. However, the Company has had to readjust its business model from a capped rate price structure to a market-rate price structure. Also as a result of deregulation, FirstEnergy faces increased competition, which has the potential of leading to lower prices.[12]

Competitors

FirstEnergy's distribution services are regulated by state governments and have a service monopoly over their areas.[13] In generation industry, FirstEnergy competes with numerous energy companies operating in the Midwest and East Coast.[14] Many industries have engaged in cost-cutting initiatives in order to combat lower demand and costlier feedstocks. In a manner similar to FirstEnergy, many utility companies have switched to a market-price structure in order to adapt to volatile commodity prices.[15]

In the generation space, FirstEnergy competes with the following:


References

  1. Reuters.com: FirstEnergy Profile
  2. Google Finance: FirstEnergy Profile
  3. FirstEnergy 2010 Annual Report
  4. FirstEnergy 2010 Annual Report
  5. First Energy Press Releases FirstEnergy Solutions Offering New Low Price on Electric Generation to Penelec Residential Customers
  6. IstockAnalyst: Our Outlook for Utilities Stock 3/30/2011
  7. IstockAnalyst: Our Outlook for Utilities Stock 3/30/2011
  8. IstockAnalyst: Our Outlook for Utilities Stock 3/30/2011
  9. Forbes.com:Electric Deregulation Finally Takes Off
  10. Forbes.com:Electric Deregulation Finally Takes Off
  11. Cleveland.com: Energy deregulation in Ohio: Utilities
  12. Forbes.com:Electric Deregulation Finally Takes Off
  13. FirstEnergy 2010 Annual Report
  14. FirstEnergy 2010 Annual Report
  15. Yahoo! finance: Competitors for FirstEnergy
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