This excerpt taken from the FADV 8-K filed Nov 8, 2005.
Combination Enhances Capabilities in Lead Generation To Serve Growing Markets
ST. PETERSBURG, Fla., Nov. 8, 2005First Advantage Corporation (NASDAQ: FADV) and The First American Corporation (NYSE: FAF) today jointly announced that they have acquired a 75 percent ownership interest in LeadClick Media, Inc., a leading online lead-generation and marketing company, for $150 million. First American contributed $45 million in cash and First Advantage contributed the balance in a combination of cash, stock and notes.
LeadClick Media, based in San Francisco, provides Web-based lead generation services primarily to the automotive, real estate and financial services markets. LeadClick offers consumers a variety of convenient resources to request business services and complete a brief profile of their needs. Screening more that 20 million online visitors each month, LeadClick collects hundreds of thousands of qualified leads for a variety of services. By augmenting the data collected by LeadClick with the real estate information of First American and the business information of First Advantage, the companies will be able to offer an even stronger picture of prospective business leads that they can offer to mortgage and automotive lenders and other providers of personal financial services.
Parker S. Kennedy, chief executive officer of The First American Corporation and chairman of First Advantage Corporation said: LeadClick is an excellent company with an innovative business strategy. These lead generation data services will complement both First American and First Advantage by adding a valuable line of high quality business leads that we can sell to our customers. The services will improve the sales efficiency of our customers, helping them to close more transactions and, in turn, consume more of our other products and services.
First Advantage is expanding its presence in the customer acquisition management industry as a natural extension to the companys sizeable market share in the financial products origination channels. As one of the industry leaders in lead generation for financial products, LeadClick Media offers a business model expandable to a variety of new industries. LeadClick Medias resources also enhance First Advantages current online lead generation services recently added through its acquisition of BarNone.
First American and First Advantages market penetration offers new avenues for LeadClick to distribute its leads to our established vertical markets, said John Long, chief executive officer of First Advantage Corporation. LeadClick also presents both First American and First Advantage with the opportunity to reach prospective customers through effective Web-based channels.
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