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Lower price due to increased facility |
90% agree |
Lower price due to increased facility![]() |
90%
agree
10 votes
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Increasing consumer base |
100% agree |
Increasing consumer base![]() |
100%
agree
3 votes
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The advent of CdTe gives First Solar an advantage![]() |
75%
agree
4 votes
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Low Profit Margins due to high price of Tellurium![]() |
60%
agree
5 votes
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Priced to perfectly high multiple |
66% agree |
Priced to perfectly high multiple![]() |
66%
agree
3 votes
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Concentrated Revenue by geography |
60% agree |
Concentrated Revenue by geography![]() |
60%
agree
5 votes
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| Table of Contents |
| Intro and Overview |
| Introduction |
| Company Overview |
| Trends and Forces |
| Key Trends and Forces |
| Competition |
First Solar makes cadmium telluride (CdTe) glass substrate based thin film photovoltaic (PV) panels, which are used to convert sunlight into electricity. Unlike other solar cell manufacturers, which produce crystalline silicon PV cells, First Solar makes CdTe thin-film PV panels on glass substrates. It is the only manufacturer to do so in volume. Although this new technology converts sunlight to electricity less efficiently than traditional silicon PV modules, thin film PV cells have an advantage in producing electricity under lower light conditions. This means that when it's cloudy or early and late in the day, First Solar's thin film PV cells are still cranking away, producing electricity while their silicon counterparts sit idle. The ability to produce electricity under a wider range of light conditions makes these cells attractive to utility companies who require stable large-scale, utility-sized renewable energy production. In addition to this advantage, producers thin-film PV modules also enjoy a major cost advantage since they are not affected by the scarcity, and subsequent rising price of polysilicon. This has helped First Solar secure $6 billion of contracted sales (3.35GW) through 2012[1] with numerous European energy utilities and solar installers. First Solar is rapidly expanding manufacturing capabilities by quadrupling manufacturing capacity from 170MW/year (2007YE) to 716 MW/year (2008YE).[2][3]
In response to growing concerns over Global Climate Change, governments (State and Federal) in the United States and Europe have passed legislation to encourage the use of solar power, often through tax subsidies, while discouraging the use of dirtier forms of power. These incentives are by no means guaranteed and in some cases are designed to phase out as our country approaches a certain level of solar usage.
First Solar's cost advantage comes largely from that its manufacturing process uses little or no polysilicon. This advantage will diminish in 2009 and 2010 as more polysilicon manufacturing capacity comes on line. Lower polysilicon prices will allow First Solar's competitors to produce their solar cells at much lower prices.
First Solar has demonstrated strong revenue growth over the past three years. Since 2004, it has more than doubled its revenue each successive year while turning a profit in 2008.
In the first quarter of 2008, First Solar saw net sales of $196.9 million - up $130 million year-on-year but down $3.9 million from 4Q07. Gross margins were 53% - down 2.3% from 4Q07. The company's backlog is worth $6 billion.
First Solar's cells cost $0.65 to $0.75 per kilowatt hour, but the company has announced a move of its production to Malaysia, which will reduce costs by $0.20 per kilowatt hour, making the solar cells more competitive with traditional energy sources that cost $0.12 per kilowatt hour.
In the second quarter of 2008, the company's conversion efficiency increased by 10 basis points, to 10.7%.[5] Production was 114.1 MW, an increase of 5% from the 1st quarter and 30% year-on-year.[5] Net sales rose 35.6% from the 1st quarter, to $267 million.[5] ASP per watt increased from $2.47 to $2.57. Operating income was $88.7 million, up from $58.1 million.[5]
In the fourth quarter of 2008, First Solar saw net sales of $433.7 million, up 24.4% quarter-on-quarter.[6] Net income was $132.8 million, up 33% from the last quarter.[7] The company was also able to lower its manufacturing costs per Watt to .98 cents, below the longtime industry milestone of $1 per Watt.[6]
It is important to note that First Solar derives a significant percentage of its revenues from a small core group of customers primarily within Europe, and specifically, Germany. International operations accounted for 95% of net sales in 2008 and 98.8% in 2007. 74% of sales in 2008 resulted from solar module sales in Germany.[8]
Losing sales in Europe could have an adverse effect on the business, but as First Solar develops additional customer relationships outside of Europe and in other markets, it will reduce the company's customer and geographic concentration and dependence.
Thin film PV modules are not as efficient in converting sunlight energy into usable forms of electricity, however, in specific situations such as large-scale utility-sized solar plants, thin film PV is not only cheaper but provides electricity under a variety of light conditions leading to more stable energy production. You can see the average manufacturing costs $/watt for thin film PV vs. silicon PV modules in the "Markets & Competition" section.
| Manufacturer | Current Conversion Efficiency |
|---|---|
| First Solar (CdTe Thin Film) | 10.5%[9] |
| SunPower(Poly-Silicon) | 22%[9] |
| Suntech Power Holdings(Poly-Silicon) | 18%[10] |
| Sharp (Poly-Silicon) | 13%[11] |
| Kyocera (Poly-Silicon) | 18.5%[12] |
(Read More about First Solar's Key Trends and Forces...)
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