MISSISSAUGA, ON, Aug. 31 /PRNewswire/ - Luxury tea company Fully Loaded Tea (FLT) is pleased to announce the appointment of Mike Launer as National Sales Manager. A veritable tea industry veteran with previous experience at Revolution Tea and RC Bigelow, Mr. Launer brings more than two decades of sales experience to the FLT brand.

"Fully Loaded Tea is fortunate to have someone of Mike's caliber on our team," explains Katya Popoff, co-founder of FLT. "His extensive knowledge of the grocery industry, combined with a proven track record of positively increasing sales and distribution networks, will elevate Fully Loaded Tea's bold, opinionated brand to new heights."

Mr. Launer has more than 17 years of experience in the specialty tea industry. He recently held the position of Vice President of Retail Sales at Revolution Tea where he helped establish the company as a national brand. During his time at Bigelow Tea, Launer managed $28 million in sales. Launer's extensive sales experience also includes history at Vic's Gourmet Popcorn and the Campbell Soup Company.

"I am delighted to represent the finest specialty teas available on the market today," says Launer. "I am excited at the huge potential for FLT's continued growth, and enthusiastic to commence expansion of Fully Loaded Tea's product line throughout Canada and the United States."

Originally launched in 2007, FLT has become wildly popular, growing in sales by more than 400 percent in 2008 and satisfying tea aficionados across North America with its bold, opinionated blends including Goji Force Green Tea, Bulletproof Currant Fruit Tea, and Citrus Spiked Black Tea.

Made with exotic berries full of vitamins and antioxidants blended with premium whole leaf green, black, and white teas, FLT's irresistible flavors are fast becoming a favorite new drink amongst young professionals, fashionably chic urbanites, and celebrities alike. FLT continues to participate in a number of high profiled events, including the Primetime Emmy(R) Awards, SXSW Film Festival, the Much Music Video Awards, and the Juno Awards, all of which have solidified the company as Canada's premier luxury tea brand.

    About Fully Loaded Tea
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A truly modern drink company, Fully Loaded Tea takes exotic berries full of vitamins and antioxidants and blends them with premium whole leaf green, black, and white teas to create innovative, award-winning teas.

Siberian natives and tea lovers, sisters Katya Popoff and Olga Lenova founded the modern tea company in 2007. Available in a number of fine food stores and gourmet tea and coffee shops across North America, every Fully Loaded Tea blend is also available for purchase online at www.fullyloadedtea.com.

SOURCE FullyLoadedTea