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Fomento Economico Mexicano, S.A. de C.V., also known as FEMSA (FMX), is one of Latin America's largest beverage companies exporting to the U.S., Canada, Europe, and Asia. Headquartered in Monterrey, Mexico, FMX operates through Coca-Cola FEMSA (KOF), FEMSA Cerveza, and FEMSA Comercio. Coca-Cola FEMSA (around 47% of total revenue) produces and distributes carbonated beverages in Latin America. Indeed, it is the largest Coca-Cola bottler in Latin America and the second largest Coca-Cola bottler globally, in terms of sales volume. FEMSA Cerveza (25% of total revenue) produces and distributes various brands of beer. The company operates several breweries in Mexico and exports its products to 60 countries worldwide, with North America being the most important market. FEMSA Comercio (28% of total revenues) operates a chain of retail stores, the Oxxo convenience stores, which are located in Mexico. Currently, Oxxo is the largest convenience store chain in Latin America with over 5,000 stores in Mexico.



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