The Ford Motor Company said on Friday , June 20,2008 that it would delay introducing its new pickup truck and that it will probably lose money for a fourth consecutive year in 2009 because of the slowdown in demand for large vehicles.
Ford said it would begin selling the highly anticipated 2009 version of the F-150 pickup in late fall, two months later than intended, so that dealers would have more time to clear out the current model. In addition to the delay, the company said it would build 90,000 fewer trucks in the second half of the year than it had previously planned, while increasing production of cars and crossovers that are more fuel-efficient.
“As gasoline prices average more than $4 a gallon and consumers worry about the weak U.S. economy, we see June industry-wide auto sales slowing further and demand for large trucks and S.U.V.’s at one of the lowest levels in decades,” Ford’s chief executive, Alan R. Mulally, said in a statement. “Ford has taken decisive action to respond to this accelerating shift in customer demand away from large trucks and S.U.V.’s to smaller cars and crossovers, and we will continue to act swiftly moving forward.”
For the second time in a month, Ford issued a warning about next year’s financial results.