Fujitsu restructured its business to have a centralized global perspective as opposed to a federated type system, in which in region operated seperately. This change lets the company share ideas and customers more easily and will benefit Fujitsu's ability to compete against large IT companies like IBM, Oracle, and Microsoft.
The pie in which Fujitsu competes in is growing. Global outsourcing and a shift towards electronic databases and communication benefits demand for information technology services. This growth increases the potential market for Fujistu's services.