GSI Commerce (GSIC)

Interactive Marketing Services.  We develop, implement and manage strategic marketing programs for our clients that are designed to increase online exposure, generate incremental revenue and drive new customer acquisition. Our teams develop individualized marketing campaigns using buyer- and browser-preference data. We conduct A/B and multivariate testing to help drive new customer acquisition and revenue while maximizing the return on our client’s marketing investment. We work with our clients to integrate marketing campaigns across channels while considering the opportunities and limitations associated with technology, merchandising, marketing and data analysis. Through our marketing research and analysis we help our clients to create favorable product marketplace and brand positioning opportunities. We create and manage marketing campaigns and programs that include paid and natural search engine marketing (SEM) & SEO, comparison shopping engines (CSEs), online advertising, affiliate marketing and emerging media opportunities. Many of our campaigns target and capitalize on the consumer search process. We work with our clients to best position their products in multiple search forums including search engines, comparison shopping sites, contextually relevant publisher sites, blogs and social networks or within the consumer’s own e-mail inbox. We measure and analyze consumer purchasing behavior and use the intelligence to optimize marketing campaigns for our clients. We manage paid search programs to strict return on investment (ROI) targets. We also leverage our size to provide application programming interface (API) integration with all major search engines. For clients with CSE programs, we manage all aspects of the program — from data feed creation and taxonomy mapping to bid optimization at the product category and SKU level as well as feed analysis/optimization. This includes competitive program evaluation, program set-up, site-mix determination, commission structure negotiation, performance review, new site recruitment, and relationship management.

 

 

We develop, implement and manage marketing initiatives aimed at increasing demand for our e-commerce clients’ and non-platform clients’ products and promoting consistency for client brands across all customer channels. We have combined our e-commerce expertise, our familiarity with our clients’ online businesses and our skills in interactive marketing to offer a comprehensive suite of online marketing services. We work with our clients to develop marketing campaigns and consumer-friendly Web stores that drive customers to desired actions across multiple channels. E-commerce clients benefit from the integrated relationship between our interactive marketing services and our e-commerce platform, which gives us significant insight and knowledge about our clients’ direct-to-consumer businesses.

 

User Experience and Design Services.  We develop strategies and create online brand experiences based on our clients’ customers’ needs and behaviors. Our team of usability, design, content and technology professionals collaborates with our clients to create custom online experiences that reinforce our clients’ offline presence. We build and promote brand consistency by developing the overall messaging, imagery and tone for a client’s online presence. We create online stores that are intuitive and easy-to-use by providing navigational structure, presentation content and tools that add convenience, efficiency and speed to enhance the customer experience. Our in-house capabilities include a state-of-the-art usability lab, which tests shoppers’ experiences with a Web store’s design, navigation and content and provides valuable insight and feedback into customer shopping and purchasing habits and expectations. We also help clients appeal to their key customer groups through community functions that provide special interest content.

 

Studio Services.  We create and produce product images and descriptive content that appear on our clients’ Web stores. Standards are collaboratively established with clients to create imagery and content that aligns with the client’s branding. We maintain an in-house professional digital photography studio and use photography, graphics, imagery and rich media to create product presentations designed to inform online shoppers and encourage purchases. We create search engine optimization (SEO)-friendly detailed product specifications to educate shoppers and further enhance their online shopping experience. We write care instructions, size charts, buyers’ guides, fashion tips, legal information, appropriate age and skill levels and other informative content designed to support a customer’s purchase decision.

Interactive Marketing Services.  We develop, implement and manage strategic marketing programs for our clients that are designed to increase online exposure, generate incremental revenue and drive new customer acquisition. Our teams develop individualized marketing campaigns using buyer- and browser-preference data. We conduct A/B and multivariate testing to help drive new customer acquisition and revenue while maximizing the return on our client’s marketing investment. We work with our clients to integrate marketing campaigns across channels while considering the opportunities and limitations associated with technology, merchandising, marketing and data analysis. Through our marketing research and analysis we help our clients to create favorable product marketplace and brand positioning opportunities. We create and manage marketing campaigns and programs that include paid and natural search engine marketing (SEM) & SEO, comparison shopping engines (CSEs), online advertising, affiliate marketing and emerging media opportunities. Many of our campaigns target and capitalize on the consumer search process. We work with our clients to best position their products in multiple search forums including search engines, comparison shopping sites, contextually relevant publisher sites, blogs and social networks or within the consumer’s own e-mail inbox. We measure and analyze consumer purchasing behavior and use the intelligence to optimize marketing campaigns for our clients. We manage paid search programs to strict return on investment (ROI) targets. We also leverage our size to provide application programming interface (API) integration with all major search engines. For clients with CSE programs, we manage all aspects of the program — from data feed creation and taxonomy mapping to bid optimization at the product category and SKU level as well as feed analysis/optimization. This includes competitive program evaluation, program set-up, site-mix determination, commission structure negotiation, performance review, new site recruitment, and relationship management.

 

 

We develop, implement and manage marketing initiatives aimed at increasing demand for our e-commerce clients’ and non-platform clients’ products and promoting consistency for client brands across all customer channels. We have combined our e-commerce expertise, our familiarity with our clients’ online businesses and our skills in interactive marketing to offer a comprehensive suite of online marketing services. We work with our clients to develop marketing campaigns and consumer-friendly Web stores that drive customers to desired actions across multiple channels. E-commerce clients benefit from the integrated relationship between our interactive marketing services and our e-commerce platform, which gives us significant insight and knowledge about our clients’ direct-to-consumer businesses.

 

User Experience and Design Services.  We develop strategies and create online brand experiences based on our clients’ customers’ needs and behaviors. Our team of usability, design, content and technology professionals collaborates with our clients to create custom online experiences that reinforce our clients’ offline presence. We build and promote brand consistency by developing the overall messaging, imagery and tone for a client’s online presence. We create online stores that are intuitive and easy-to-use by providing navigational structure, presentation content and tools that add convenience, efficiency and speed to enhance the customer experience. Our in-house capabilities include a state-of-the-art usability lab, which tests shoppers’ experiences with a Web store’s design, navigation and content and provides valuable insight and feedback into customer shopping and purchasing habits and expectations. We also help clients appeal to their key customer groups through community functions that provide special interest content.

 

Studio Services.  We create and produce product images and descriptive content that appear on our clients’ Web stores. Standards are collaboratively established with clients to create imagery and content that aligns with the client’s branding. We maintain an in-house professional digital photography studio and use photography, graphics, imagery and rich media to create product presentations designed to inform online shoppers and encourage purchases. We create search engine optimization (SEO)-friendly detailed product specifications to educate shoppers and further enhance their online shopping experience. We write care instructions, size charts, buyers’ guides, fashion tips, legal information, appropriate age and skill levels and other informative content designed to support a customer’s purchase decision.

Interactive Marketing Services.  We develop, implement and manage strategic marketing programs for our clients that are designed to increase online exposure, generate incremental revenue and drive new customer acquisition. Our teams develop individualized marketing campaigns using buyer- and browser-preference data. We conduct A/B and multivariate testing to help drive new customer acquisition and revenue while maximizing the return on our client’s marketing investment. We work with our clients to integrate marketing campaigns across channels while considering the opportunities and limitations associated with technology, merchandising, marketing and data analysis. Through our marketing research and analysis we help our clients to create favorable product marketplace and brand positioning opportunities. We create and manage marketing campaigns and programs that include paid and natural search engine marketing (SEM) & SEO, comparison shopping engines (CSEs), online advertising, affiliate marketing and emerging media opportunities. Many of our campaigns target and capitalize on the consumer search process. We work with our clients to best position their products in multiple search forums including search engines, comparison shopping sites, contextually relevant publisher sites, blogs and social networks or within the consumer’s own e-mail inbox. We measure and analyze consumer purchasing behavior and use the intelligence to optimize marketing campaigns for our clients. We manage paid search programs to strict return on investment (ROI) targets. We also leverage our size to provide application programming interface (API) integration with all major search engines. For clients with CSE programs, we manage all aspects of the program — from data feed creation and taxonomy mapping to bid optimization at the product category and SKU level as well as feed analysis/optimization. This includes competitive program evaluation, program set-up, site-mix determination, commission structure negotiation, performance review, new site recruitment, and relationship management.

 

 

We develop, implement and manage marketing initiatives aimed at
increasing demand for our
e-commerce
clients’ and non-platform clients’ products and
promoting consistency for client brands across all customer
channels. We have combined our
e-commerce
expertise, our familiarity with our clients’ online
businesses and our skills in interactive marketing to offer a
comprehensive suite of online marketing services. We work with
our clients to develop marketing campaigns and consumer-friendly
Web stores that drive customers to desired actions across
multiple channels.
E-commerce
clients benefit from the integrated relationship between our
interactive marketing services and our
e-commerce
platform, which gives us significant insight and knowledge about
our clients’ direct-to-consumer businesses.

 

User Experience and Design Services.  We
develop strategies and create online brand experiences based on
our clients’ customers’ needs and behaviors. Our team
of usability, design, content and technology professionals
collaborates with our clients to create custom online
experiences that reinforce our clients’ offline presence.
We build and promote brand consistency by developing the overall
messaging, imagery and tone for a client’s online presence.
We create online stores that are intuitive and easy-to-use by
providing navigational structure, presentation content and tools
that add convenience, efficiency and speed to enhance the
customer experience. Our in-house capabilities include a
state-of-the-art usability lab, which tests shoppers’
experiences with a Web store’s design, navigation and
content and provides valuable insight and feedback into customer
shopping and purchasing habits and expectations. We also help
clients appeal to their key customer groups through community
functions that provide special interest content.

 

Studio Services.  We create and produce product
images and descriptive content that appear on our clients’
Web stores. Standards are collaboratively established with
clients to create imagery and content that aligns with the
client’s branding. We maintain an in-house professional
digital photography studio and use photography, graphics,
imagery and rich media to create product presentations designed
to inform online shoppers and encourage purchases. We create
search engine optimization (SEO)-friendly detailed product
specifications to educate shoppers and further enhance their
online shopping experience. We write care instructions, size
charts, buyers’ guides, fashion tips, legal information,
appropriate age and skill levels and other informative content
designed to support a customer’s purchase decision.

Interactive Marketing Services.  We develop,
implement and manage strategic marketing programs for our
clients that are designed to increase online exposure, generate
incremental revenue and drive new customer acquisition. Our
teams develop individualized marketing campaigns using buyer-
and browser-preference data. We conduct A/B and multivariate
testing to help drive new customer acquisition and revenue while
maximizing the return on our client’s marketing investment.
We work with our clients to integrate marketing campaigns across
channels while considering the opportunities and limitations
associated with technology, merchandising, marketing and data
analysis. Through our marketing research and analysis we help
our clients to create favorable product marketplace and brand
positioning opportunities. We create and manage marketing
campaigns and programs that include paid and natural search
engine marketing (SEM) & SEO, comparison shopping engines
(CSEs), online advertising, affiliate marketing and emerging
media opportunities. Many of our campaigns target and capitalize
on the consumer search process. We work with our clients to best
position their products in multiple search forums including
search engines, comparison shopping sites, contextually relevant
publisher sites, blogs and social networks or within the
consumer’s own
e-mail
inbox. We measure and analyze consumer purchasing behavior and
use the intelligence to optimize marketing campaigns for our
clients. We manage paid search programs to strict return on
investment (ROI) targets. We also leverage our size to provide
application programming interface (API) integration with all
major search engines. For clients with CSE programs, we manage
all aspects of the program — from data feed creation
and taxonomy mapping to bid optimization at the product category
and SKU level as well as feed analysis/optimization. This
includes competitive program evaluation, program
set-up,
site-mix determination, commission structure negotiation,
performance review, new site recruitment, and relationship
management.

 

 

We develop, implement and manage marketing initiatives aimed at
increasing demand for our
e-commerce
clients’ and non-platform clients’ products and
promoting consistency for client brands across all customer
channels. We have combined our
e-commerce
expertise, our familiarity with our clients’ online
businesses and our skills in interactive marketing to offer a
comprehensive suite of online marketing services. We work with
our clients to develop marketing campaigns and consumer-friendly
Web stores that drive customers to desired actions across
multiple channels.
E-commerce
clients benefit from the integrated relationship between our
interactive marketing services and our
e-commerce
platform, which gives us significant insight and knowledge about
our clients’ direct-to-consumer businesses.

 

User Experience and Design Services.  We
develop strategies and create online brand experiences based on
our clients’ customers’ needs and behaviors. Our team
of usability, design, content and technology professionals
collaborates with our clients to create custom online
experiences that reinforce our clients’ offline presence.
We build and promote brand consistency by developing the overall
messaging, imagery and tone for a client’s online presence.
We create online stores that are intuitive and easy-to-use by
providing navigational structure, presentation content and tools
that add convenience, efficiency and speed to enhance the
customer experience. Our in-house capabilities include a
state-of-the-art usability lab, which tests shoppers’
experiences with a Web store’s design, navigation and
content and provides valuable insight and feedback into customer
shopping and purchasing habits and expectations. We also help
clients appeal to their key customer groups through community
functions that provide special interest content.

 

Studio Services.  We create and produce product
images and descriptive content that appear on our clients’
Web stores. Standards are collaboratively established with
clients to create imagery and content that aligns with the
client’s branding. We maintain an in-house professional
digital photography studio and use photography, graphics,
imagery and rich media to create product presentations designed
to inform online shoppers and encourage purchases. We create
search engine optimization (SEO)-friendly detailed product
specifications to educate shoppers and further enhance their
online shopping experience. We write care instructions, size
charts, buyers’ guides, fashion tips, legal information,
appropriate age and skill levels and other informative content
designed to support a customer’s purchase decision.

Interactive Marketing Services.  We develop,
implement and manage strategic marketing programs for our
clients that are designed to increase online exposure, generate
incremental revenue and drive new customer acquisition. Our
teams develop individualized marketing campaigns using buyer-
and browser-preference data. We conduct A/B and multivariate
testing to help drive new customer acquisition and revenue while
maximizing the return on our client’s marketing investment.
We work with our clients to integrate marketing campaigns across
channels while considering the opportunities and limitations
associated with technology, merchandising, marketing and data
analysis. Through our marketing research and analysis we help
our clients to create favorable product marketplace and brand
positioning opportunities. We create and manage marketing
campaigns and programs that include paid and natural search
engine marketing (SEM) & SEO, comparison shopping engines
(CSEs), online advertising, affiliate marketing and emerging
media opportunities. Many of our campaigns target and capitalize
on the consumer search process. We work with our clients to best
position their products in multiple search forums including
search engines, comparison shopping sites, contextually relevant
publisher sites, blogs and social networks or within the
consumer’s own
e-mail
inbox. We measure and analyze consumer purchasing behavior and
use the intelligence to optimize marketing campaigns for our
clients. We manage paid search programs to strict return on
investment (ROI) targets. We also leverage our size to provide
application programming interface (API) integration with all
major search engines. For clients with CSE programs, we manage
all aspects of the program — from data feed creation
and taxonomy mapping to bid optimization at the product category
and SKU level as well as feed analysis/optimization. This
includes competitive program evaluation, program
set-up,
site-mix determination, commission structure negotiation,
performance review, new site recruitment, and relationship
management.