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WIKI ANALYSIS
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GameTech International (NASDAQ: GMTC) makes electronic bingo machines and video lottery terminals (VLTs). Players can play more bingo cards on an electronic bingo machine than on paper cards, leading to more revenue per bingo session.[1] GameTech's VLTs, which let people play state lottery games on a video terminal, are the most profitable part of its business - they contributed 20% of GameTech's 2007 revenues, but 65% of its operating income.[2]
Although the Applied Analysis Gaming Index, which measures the performance of casino operators and gaming machine manufacturers, was down by 15.7 percent in January 2008, GameTech's revenue nonetheless grew by 19% from 2006 to 2007. The growing number of casinos in the United States[3] and a shift towards electronic casino games[4] fueled this revenue growth.
The casino industry has struggled in 2008 and so the company's growth has not been as strong - revenue increased slightly in Q2 2008 relative to Q2 2007, but net income fell over 90%.[5][6]
Business Overview
Business SegmentsNote: GameTech International groups its Portable Bingo Terminals and Fixed Base Bingo Terminals segments into one segment, Bingo Systems, for its Net Income statement.
Bingo Systems (35% of 2007 Net Income, 80% of Sales)
Portable Bingo Terminals (64% of 2007 Sales)These products are electronic bingo machines that can be placed anywhere within a bingo hall or casino setting (hence the term 'portable'). In addition to the bingo terminals themselves, this segment includes the management systems the terminals run on:
In addition to these systems, GameTech offers four specific terminals in this segment:
Fixed Base Bingo Terminals (16% of 2007 Sales)This segment consists of products that use microcomputer hardware and touch screen displays, and enable players to play up to 600 cards simultaneously. Each fixed base unit consists of four parts:
Video Lottery Terminals (65% of 2007 Net Income, 20% of Sales)This segment consists of both VLTs themselves and slot machines, both of which are produced under Summit Gaming.[12] These products are created using themes developed both by GameTech and external companies. As of fiscal 2007, GameTech planned to use its VLTs to enter the Class III gaming market.[11] The Class III market consists of games such as slot machines and electronic casino games (such as video poker). GameTech's other products fall under the Class II market, which contains bingo games under all mediums.[13]
Business and Financial Analysis| Segment (Year ending Dec. 31) | 2007 | 2006 | 2005 |
|---|---|---|---|
| Portable Bingo Terminals | 37.6 | 38.9 | 39.3 |
| Fixed Base Bingo Terminals | 9.4 | 10.4 | 10.4 |
| Video Lottery Terminals | 11.8 | 0 | 0 |
| Total Revenue | 58.8 | 49.3 | 49.7 |
| Operating Income | 8.9 | 7.0 | 1.8 |
| Net Income | 4.7 | 4.4 | 1.3 |
In 2007, there were minimal decreases in the revenue of two of GameTech's three segments: Portable Bingo Terminals and Fixed Base Bingo Terminals.[15] However, GameTech's 2006 acquisition of Summit Amusement & Distributing opened up its Summit Gaming division, leading to the creation of a brand new segment in 2007 - video lottery terminals. This new segment was responsible for 20% of GameTech's 2007 revenue, and kept GameTech's overall revenue from suffering. This is a high-margin business for the company as well, as the VLT segment contributed 65% of the company's income. In fact, although the casino industry struggled as a whole, this acquisition helped cause a 19.3% increase in GameTech International's total revenue from 2006 to 2007.[14]
In 2007, GameTech's international revenue increased by 12%, up to $4.53 million from $4.04 million in 2006. GameTech's International segment consists of markets in Europe, Canada, Latin America, the South Pacific, and Asia. As of 2007, GameTech was pursuing additional opportunities in Latin America, Europe, and certain provinces in Canada.[7]
The operating income disparity between 2005 and 2006 can be explained by lower expenses across the board in 2006.[16] For example, GameTech had to pay elevated legal expenses in 2005 due to stricter gambling regulations, driving up its operating expenses and subsequently its operating income.[17]
Key Trends and Forces
The growth of new casinos across the United States greatly increases business opportunities for GameTechAccording to the Native American Times, there was a substantial growth in the number of casinos in the United States from 2006 on, especially on Native American reservations and 'racinos' (a racetrack with a casino).[18] The increase in the number of casinos has presented manufacturers of slot machines, video poker machines, and bingo machines (such as GameTech) with new business opportunities. According to the U.S. Bureau of Labor Statistics, the growth in the casino industry will continue, with employment in gaming services occupations projected to grow by 23 percent between 2006 and 2016, a much faster rate than the average for all occupations.[3] This growth is greatly beneficial to GameTech because these new casinos need to fill their floorspace with casino games, including GameTech's electronic bingo machines.
Customer preferences are shifting towards electronic casino gamesAccording to competitor International Game Technology, there has been an ongoing shift in consumer preferences away from traditional table games and towards electronic casino games beginning in fiscal 2007.[4] In 2008, casinos nationwide continued to follow this trend, implementing high-tech game systems, wireless customer-service features, and other technologically advanced services. The shifting preference towards electronic games in casinos, racinos, and bingo halls greatly benefits GameTech because its entire product line is made up of such electronic casino games.[18]
Economic cycles that decrease disposable income hurt the gambling industryPeople tend to participate in luxury activities such as gambling only when they feel they have enough disposable income. In 2008, domestic disposable income suffered from factors such as all-time highs in oil prices, and a struggling U.S. housing market. As of June 2008, the price of oil had reached $117.40 a barrel, a 76.8% increase from 2007.[19] These factors have contributed to shaky consumer confidence, which has sent the Applied Analysis Gaming Index, which includes casino operators and gaming machine manufacturers, down by 15.7 percent in January 2008.[5] Although other factors, such as its acquisition of Summit Amusement & Distributing and the nationwide growth of casinos, enabled GameTech to avoid most of these harmful effects, this trend is nevertheless potentially harmful if GameTech is unable to continue to find ways to fuel its growth.
GameTech International depends on a few specific markets for the majority of its revenueGameTech obtained an estimated 24% of its 2007 revenue from just two states - Texas and Montana. In 2007, Texas accounted for 14% of total revenue and 17% of bingo revenue, while Montana accounted for 10% of total revenue and 50% of VLT revenue. Therefore, if there is a change in government regulations in either state, GameTech will suffer substantial losses in revenue.[20]
CompetitionAs an electronic bingo game manufacturer, GameTech primarily competes with other electronic bingo game makers. However, GameTech also heavily competes with manufacturers of other electronic casino games for valuable floorspace in casinos. Its competitors include:
| Company | 2007 Revenue ($ in millions) | 2007 Operating Income ($ in millions) | 2007 Operating Margin |
|---|---|---|---|
| GameTech International[27] | 59 | 9 | 15.09% |
| FortuNet[28] | 16 | 4 | 23.93% |
| International Game Technology[29] | 2,621 | 800 | 30.53% |
| Bally Technologies[30] | 682 | 67 | 9.82% |
| Multimedia Games[31] | 122 | -5 | -3.76% |
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