Gannett remains at the top of the industry in terms of circulation. Particularly, USA Today is the largest newspaper in the country in terms of circulation and its wide audience makes it appealing to advertisers.
Gannett has made efforts to protect itself against rising newsprint cost by cutting down on the size of its paper, and also through its partial ownership in a Washington printing facility.
Gannett has increased its investment in a number of successful advertising Web sites including CareerBuilder and PointRoll. As the media industry shifts its focus to the Internet, a company's ability to draw advertising revenue online becomes increasingly important.