Generac Holdings (GNRC) (NYSE:GNRC) is a designer and manufacturer of standby generators for residential, industrial, and commercial market. The generators are fueled by natural gas, liquid propane, gasoline, diesel, and combinations of two. Hospitals have used these standby generators, but this product is relatively new in the residential and commercial market. Based on Frost & Sullivan reports, the generator market is worth $3.3 billion in 2008 for USA and Canada, while the generator market is worth $11 billion globally. 
Regulator and legislation changes can fuel the growth of the standby generators market. New laws may be passed to require some industrial and small-commercial segments to have standby generators. Furthermore, for environmental reasons, the diesel-fueled standby generators may be required to be replaced by natural gas generators to limit diesel emissions. 
The company's initial public offering of stock was filed on 20 October 2009 and traded on the NYSE exchange on 10 February 2010. The proposed offer price range was $15-$17 and traded well below the proposed price range at $13. The company offered 18.75 million shares and raised $244 million. 
For the nine months ended 30 September 2009, the company reported $434.28 million of net sales, up 8% from $401.61 million of net sales for the nine months ended 30 September 2008. Furthermore, the company had $320,000 in net income for the nine months ended 30 September 2009, down 97% from $12.77 million in net income for the nine months ended 30 September 2008. In the nine months ended 30 September 2009, the company had a non-cash goodwill and trade name impairment charge.