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Revision as of 15:52, June 11, 2007
Major Divisions
NBC Universal Television Stations
Includes 10 NBC television stations within the United States, 16 Telemundo stations, and one independent Spanish-language channel. These channels cover almost 1/3 of US households and generate $1.5 billion in advertisement revenue.
NBC is responsible for the production of programs including 'the Miss Universe Pageant', 'The Office', 'ER', 'Law & Order', 'Scrubs', 'Friday Night Lights', 'Deal or No Deal', and 'Day of Our Lives'. NBC also provides Olympics coverage, NBC News, and NBC Weather.
NBC Universal Digital Media
Concentrates on the distribution of NBC material through other means of technology such as the internet. In 2006, NBC acquired iVillage, a website ranked to be the greatest visited sight by women.
Universal Pictures
Creates and distributes theatrical and non-theatrical films on a global scale. Box-office successes include 'King Kong', 'Brokeback Mountain', 'Ray', 'A Beautiful Mind', 'The Pianist', and 'Lost in Translation'.
Universal Studios Home Entertainment
In charge of transferring productions into home-catered products such as DVDs.
Universal Parks and Resorts
NBC Universal fully owns Universal Studios Hollywood, and partly owns Universal Orlando, Universal Studios Japan, and Universal Mediterranea.
Trends and Forces
Copyright Infringement
Youtube has brought up several issues concerning copyright breaching as individual users can freely upload a video. This poses, as does DVD piracy in China, a major threat to NBC's profits.
In June 2006, NBC struck a deal with Youtube to share promotional videos of artists, a step towards thwarting the issue of copyright material being uploaded onto Youtube. In December 2006, it was rumored that FOX, NBC, CBS, and Viacom would partner to create a similar website to Youtube in order to compete against the now Google-owned video sharing website.
Spanish Speaking Population
NBC Universal has emphasized through its Telemundo programs Hispanic speaking customers. Observing that there is a rise in the number of immigrants within the United States, Spanish speaking customers are on the rise, thus making the decision to provide substantial Spanish programs wise. Recently, however, the United States government is working to resolve the issue of illegal immigrants, a move which could, for some time, cause the number of Hispanic-speaking viewers to decline.
TV viewing statistics
Thanks to the rise in popularity of the internet, several individuals now watch TV through network sites or Youtube. During the month of April, NBC experienced the lowest number of viewers in 20 years. Investors should carefully follow the trend of viewers.
Competitors
TV
1) American Idol Wed - FOX - 28.75 Million Viewers
2) American Idol Tues - FOX - 26.73
3) Grey's Anatomy Thu - ABC - 21.23
4) House Tues - FOX - 21.12
5) CSI - CBS - 19.02
10)Without a Trace - CBS - 14.71
20)Deal or No Deal Mon- NBC - 12.09
The ranking above is an accurate representation of the average number of viewers per network. NBC ranks fourth behind all its main competitors.
Film
In this industry, Universal Studios (NBC) competes with Columbia Pictures (Sony), Warner Bros. (Time Warner), Buena Vista (Disney), and 20th Century Fox (News Corporation).
Respective major films include:
Columbia: Spider Man, The Da Vinci Code, Hitch.
Warner Bros: Harry Potter, The Matrix , 300, Batman.
Buena Vista: Pirates of the Caribbean, Cars, The Incredibles, Monsters Inc., Finding Nemo.
20th Century Fox: Star Wars, Night in the Museum, X-Men.
Universal Studios: Meet the Fockers, Bruce Almighty, The Mummy Returns.
Online
On the online level NBC leads in the number of visitors. Within the individual programs, however, American Idol, a FOX product, commands the greatest popularity.
NBC's major exposure on the internet comes from ivillage, which NBC acquired for $600 million. In regards to women-oriented websites, ivillage has successfully held the top spot though it has experienced a decline in visitors in comparison to 2005.
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