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GIS » Topics » Advertising

This excerpt taken from the GIS 10-K filed Jul 26, 2007.
Advertising

 

 

VII.1

The Licensee shall be entitled to the use in the promotion, sale and distribution of the Products in the Territory, of all written, visual or audiovisual promotional material furnished to it by or on behalf of SODIMA for that purpose, including photoplates, type, bromide papers, matrices, films and other materials intended for the reproduction of the Trademarks on any supporting material.

 

However, Licensee will bear the expenses due to any alterations or additions to the materials described above which may be necessary for their use by Licensee.

 






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All uses made by the Licensee of such materials shall conform to SODIMA’s “YOPLAIT TRADEMARK IMAGE – GRAPHICS AND TRADEMARKS STANDARDS” (a copy of which is attached hereto as Exhibit D, which Exhibit forms an integral part of this Agreement), provided that such IMAGE AND STANDARDS are not in conflict with United States laws and regulations. All such materials shall remain the property of SODIMA and shall be returned to SODIMA upon its request by registered, insured mail, return receipt requested. The Licensee shall be responsible for any loss, theft, or damage to or deterioration of such materials given to it by SODIMA and shall reimburse SODIMA for all expenses which SODIMA may incur, in France or elsewhere, in recovering, reconstituting or replacing such material.

 

 

VII.2

a)

SODIMA shall give the Licensee its advice on the selection of the advertising agency for the Products and as to the quality of the advertising and promotional material for the Products.

 

 

b)

Licensee shall not engage in any advertising or promotional activities detrimental or counter to the general policy of SODIMA, defined as the freshness, natural quality and image of the Products, provided that such policy is not counter to the laws and regulations of the United States.

 

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