General Mills (GIS)

The consumer foods industry is highly competitive, with numerous manufacturers of varying sizes in the United States and throughout the world. The food categories in which we participate are very competitive. Our principal competitors in these categories all have substantial financial, marketing, and other resources. Competition in our product categories is based on product innovation, product quality, price, brand recognition and loyalty, effectiveness of marketing, promotional activity, and the ability to identify and satisfy consumer preferences. Our principal strategies for competing in each of our segments include effective customer relationships, superior product quality, innovative advertising, product promotion, product innovation, an efficient supply chain, and price. In most product categories, we compete not only with other widely advertised branded products, but also with generic and private label products that are generally sold at lower prices. Internationally, we compete with both multi-national and local manufacturers, and each country includes a unique group of competitors.

 

The consumer foods industry is highly competitive, with numerous
manufacturers of varying sizes in the United States and
throughout the world. The food categories in which we
participate are very competitive. Our principal competitors in
these categories all have substantial financial, marketing, and
other resources. Competition in our product categories is based
on product innovation, product quality, price, brand recognition
and loyalty, effectiveness of marketing, promotional activity,
and the ability to identify and satisfy consumer preferences.
Our principal strategies for competing in each of our segments
include effective customer relationships, superior product
quality, innovative advertising, product promotion, product
innovation, an efficient supply chain, and price. In most
product categories, we compete not only with other widely
advertised branded products, but also with generic and private
label products that are generally sold at lower prices.
Internationally, we compete with both multi-national and local
manufacturers, and each country includes a unique group of
competitors.