GIS » Topics » Economic downturns could limit consumer demand for our products.

These excerpts taken from the GIS 10-K filed Jul 11, 2008.
Economic downturns could limit consumer demand for our products.
 
The willingness of consumers to purchase our products depends in part on local economic conditions. In periods of economic uncertainty, consumers may purchase more generic, private label, and other economy brands and may forego certain purchases altogether. In those circumstances, we could experience a reduction in sales of higher margin products or a shift in our product mix to lower margin offerings. In addition, as a result of economic conditions or competitive actions, we may be unable to raise our prices sufficiently to protect margins. Consumers may also reduce the amount of food that they consume away from home at customers that purchase products from our Bakeries and Foodservice segment. Any of these events could have an adverse effect on our results of operations.
 
Economic
downturns could limit consumer demand for our
products.



 



The willingness of consumers to purchase our products depends in
part on local economic conditions. In periods of economic
uncertainty, consumers may purchase more generic, private label,
and other economy brands and may forego certain purchases
altogether. In those circumstances, we could experience a
reduction in sales of higher margin products or a shift in our
product mix to lower margin offerings. In addition, as a result
of economic conditions or competitive actions, we may be unable
to raise our prices sufficiently to protect margins. Consumers
may also reduce the amount of food that they consume away from
home at customers that purchase products from our Bakeries and
Foodservice segment. Any of these events could have an adverse
effect on our results of operations.


 




EXCERPTS ON THIS PAGE:

10-K (2 sections)
Jul 11, 2008

"Economic downturns could limit consumer demand for our products." elsewhere:

Kellogg Company (K)
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