General Mills (GIS)

 

The food categories in which we participate are very competitive. Our principal competitors in these categories all have substantial financial, marketing, and other resources. In most product categories, we compete not only with other widely advertised branded products, but also with generic and private label products that are generally sold at lower prices. Competition in our product categories is based on product innovation, product quality, price, brand recognition and loyalty, effectiveness of marketing, promotional activity, and the ability to identify and satisfy consumer preferences. If our large competitors were to decrease their pricing or were to increase their promotional spending, we could choose to do the same, which could adversely affect our margins and profitability. If we did not do the same, our revenues and market share could be adversely affected. Our market share and revenue growth could also be adversely impacted if we are not successful in introducing innovative products in response to changing consumer demands or by new product introductions of our competitors. If we are unable to build and sustain brand equity by offering recognizably superior product quality, we may be unable to maintain premium pricing over generic and private label products.

 

 

The food categories in which we participate are very
competitive. Our principal competitors in these categories all
have substantial financial, marketing, and other resources. In
most product categories, we compete not only with other widely
advertised branded products, but also with generic and private
label products that are generally sold at lower prices.
Competition in our product categories is based on product
innovation, product quality, price, brand recognition and
loyalty, effectiveness of marketing, promotional activity, and
the ability to identify and satisfy consumer preferences. If our
large competitors were to decrease their pricing or were to
increase their promotional spending, we could choose to do the
same, which could adversely affect our margins and
profitability. If we did not do the same, our revenues and
market share could be adversely affected. Our market share and
revenue growth could also be adversely impacted if we are not
successful in introducing innovative products in response to
changing consumer demands or by new product introductions of our
competitors. If we are unable to build and sustain brand equity
by offering recognizably superior product quality, we may be
unable to maintain premium pricing over generic and private
label products.