Back to GIS
Apple Cinnamon Chex® Joins Family of Gluten-Free Cereals

Looking for a delicious and flavorful gluten-free breakfast option? You’re not alone – according to a survey* conducted on behalf of Chex®, a quarter (24%) of Americans are looking for a gluten-free option when buying cereal for themselves or their families. Luckily, Chex has it covered with new Apple Cinnamon Chex, the latest addition to its line of gluten-free cereals. Apple Cinnamon Chex offers families a simple and great-tasting breakfast they can feel good about for the rest of the day.

Chex is excited to welcome the latest addition to its family of flavorful, gluten-free cereals - App ...

Chex is excited to welcome the latest addition to its family of flavorful, gluten-free cereals - Apple Cinnamon Chex. With nine grams of whole grain per serving, and no artificial colors or flavors, Apple Cinnamon Chex provides key nutrients, vitamins and minerals to start the day on a high note. (Photo: Business Wire)

Real Flavors, Real Deliciousness

Sprinkled with real apple and cinnamon, new Apple Cinnamon Chex delivers a delicious start to the day. It’s sure to be a hit at the breakfast table, as two-out-of-three (67%) Americans agree apple cinnamon is a flavor combination their whole family enjoys.

All Chex cereals have more whole grain than any other ingredient, and 77% of Americans say they look for whole grain in their cereal. With nine grams of whole grain per serving, and no artificial colors or flavors, Apple Cinnamon Chex provides key nutrients, vitamins and minerals to start the day on a high note.

“We’re thrilled to introduce a new choice for breakfast with show-stopping great taste,” says Liz Abate Mascolo, Marketing Associate Director for Chex. “New Apple Cinnamon Chex provides families, including those living a gluten-free lifestyle, with a wholesome and flavorful breakfast option they’ll love.”

Something for Everyone

The majority of Americans (88%) say finding something flavorful is their number one consideration when searching for something for breakfast. With six delicious, gluten-free Chex cereals to choose from – including Rice, Corn, Honey Nut, Chocolate, Cinnamon and new Apple Cinnamon – it’s easy to find something the whole family can enjoy!

Chex gluten-free cereals are available on cereal shelves nationwide for an average retail price of $3.39 per box. New Apple Cinnamon Chex will be available starting in July 2012. To learn more about gluten-free Chex cereals, visit

About Chex

Chex cereals, made by General Mills, have been a family favorite for decades. Today, General Mills makes a total of eight delicious Chex cereals, including six gluten-free flavors – Rice, Corn, Honey Nut, Chocolate, Cinnamon, and Apple Cinnamon – as well as Wheat and Multi-Bran, which are not gluten-free. To learn more about Chex, visit

About General Mills

General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion.

*Survey Methodology

The referenced survey was conducted via the CARAVAN® omnibus survey by Opinion Research Corporation May 10, 2012, and presents findings from a sample of 1,000 men and women, 18 years of age and older. Interviews were weighted by age, geographic region and race to ensure reliable and accurate representation of the total population.

Photos/Multimedia Gallery Available:

(c) 2016 Business Wire, Inc., All rights reserved. All of the news releases and other content contained herein are protected by copyright and other applicable laws, treaties and conventions. Information contained in the releases is furnished by Business Wire's members, who warrant that they are solely responsible for the content, accuracy and originality of the information contained therein. Any copying or reproduction (other than for an individual user's personal reference), redistribution, reposting or other transmission or communication is expressly prohibited without prior written permission of Business Wire, Inc
Back to GIS
Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki