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Apple Cinnamon Chex® Joins Family of Gluten-Free Cereals

Looking for a delicious and flavorful gluten-free breakfast option? You’re not alone – according to a survey* conducted on behalf of Chex®, a quarter (24%) of Americans are looking for a gluten-free option when buying cereal for themselves or their families. Luckily, Chex has it covered with new Apple Cinnamon Chex, the latest addition to its line of gluten-free cereals. Apple Cinnamon Chex offers families a simple and great-tasting breakfast they can feel good about for the rest of the day.

Chex is excited to welcome the latest addition to its family of flavorful, gluten-free cereals - App ...

Chex is excited to welcome the latest addition to its family of flavorful, gluten-free cereals - Apple Cinnamon Chex. With nine grams of whole grain per serving, and no artificial colors or flavors, Apple Cinnamon Chex provides key nutrients, vitamins and minerals to start the day on a high note. (Photo: Business Wire)

Real Flavors, Real Deliciousness

Sprinkled with real apple and cinnamon, new Apple Cinnamon Chex delivers a delicious start to the day. It’s sure to be a hit at the breakfast table, as two-out-of-three (67%) Americans agree apple cinnamon is a flavor combination their whole family enjoys.

All Chex cereals have more whole grain than any other ingredient, and 77% of Americans say they look for whole grain in their cereal. With nine grams of whole grain per serving, and no artificial colors or flavors, Apple Cinnamon Chex provides key nutrients, vitamins and minerals to start the day on a high note.

“We’re thrilled to introduce a new choice for breakfast with show-stopping great taste,” says Liz Abate Mascolo, Marketing Associate Director for Chex. “New Apple Cinnamon Chex provides families, including those living a gluten-free lifestyle, with a wholesome and flavorful breakfast option they’ll love.”

Something for Everyone

The majority of Americans (88%) say finding something flavorful is their number one consideration when searching for something for breakfast. With six delicious, gluten-free Chex cereals to choose from – including Rice, Corn, Honey Nut, Chocolate, Cinnamon and new Apple Cinnamon – it’s easy to find something the whole family can enjoy!

Chex gluten-free cereals are available on cereal shelves nationwide for an average retail price of $3.39 per box. New Apple Cinnamon Chex will be available starting in July 2012. To learn more about gluten-free Chex cereals, visit Chex.com/GlutenFree.

About Chex

Chex cereals, made by General Mills, have been a family favorite for decades. Today, General Mills makes a total of eight delicious Chex cereals, including six gluten-free flavors – Rice, Corn, Honey Nut, Chocolate, Cinnamon, and Apple Cinnamon – as well as Wheat and Multi-Bran, which are not gluten-free. To learn more about Chex, visit www.Chex.com.

About General Mills

General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion.

*Survey Methodology

The referenced survey was conducted via the CARAVAN® omnibus survey by Opinion Research Corporation May 10, 2012, and presents findings from a sample of 1,000 men and women, 18 years of age and older. Interviews were weighted by age, geographic region and race to ensure reliable and accurate representation of the total population.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50335346&lang=en

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