Genoptix, Inc. (GXDX) is a relatively small player in the laboratory diagnostic field, and yet it is one of the most well respected companies within its field. The firm focuses exclusively on serving Hematologists and Oncologists in diagnosing their patient’s illnesses. Most of the diagnostic tests are run on bone marrow samples which are very difficult and painful to extract from the patients. Because doctors consider these samples so precious, and the prospect of potentially drawing another sample is so unattractive, doctors typically are receptive to sending samples to this smaller more specialized lab rather than sending the bone marrow to a competitor.
While Quest Diagnostics Incorporated (DGX), and Genzyme Corporation (GENZ) may be able to perform the same tests, Genoptix is able to win some business from these firms because of their special focus, their customer service, and the willingness of lab physicians to consult with the doctor to adequately diagnose the patients condition.
