Despite the rosy outlook, the industry is not without its share of operational risks. Government regulation is still a major concern as game content is scrutinized and a new age rating system is likely to be introduced this year. There is potential for the government to shut down non-registered internet cafes which could cause disruptions for many gaming companies, and the approval process for new games can be very cumbersome. Yet, the proven ability to generate revenue, and the talent with which management drives customer participation, points to an attractive investment opportunity in a dynamic and changing marketplace.