The management team has quite a strong reputation among analysts as they are known for strength in marketing and promotion. This is evidenced by the successful campaign in which GA broke the previous concurrent user record by a significant margin. The team has put together a non-conventional strategy whereby it employs more than 2,000 marketing representatives to various regions in China to encourage internet cafe’s to devote resources to the games, and offering customer service to individual users. The approach has given the company a broad geographic footprint not only in the tier 1 cities with large populations, but also in the second tier cities which are likely to have less competition from other game platforms.
