GLUU » Topics » Product Development

These excerpts taken from the GLUU 10-K filed Mar 13, 2009.
Product Development
 
We have developed proprietary technologies and product development processes that are designed to enable us to rapidly and cost effectively develop and publish games that meet the needs of our wireless carriers and other distributors. These technologies and processes include:
 
  •  development platforms;
 
  •  porting tools and processes;
 
  •  broad development capabilities;
 
  •  application hosting;
 
  •  provisioning and billing capabilities;
 
  •  merchandising and marketing platform; and
 
  •  thin client-server platform.
 
Since the markets for our products are characterized by rapid technological change, particularly in the technical capabilities of mobile handsets, and changing end-user preferences, continuous investment is required to innovate and publish new games and to modify existing games for distribution on new platforms. We publish the majority of our games internally, as described under “— Studios” above; however, in certain cases we will retain a third-party to support our development activities. To date, we have not filed to register any patents or copyrights related to our product development processes or our games.
 
As of December 31, 2008, we had 445 employees in research and development, up from 287 as of December 31, 2007. Research and development expenses were $32.1 million, $22.4 million and $16.0 million for 2008, 2007 and 2006, respectively. We expect 2009 spending for research and development activities to be lower in absolute dollars versus 2008 levels, but we intend to shift a sizeable portion of these dollars to development activities for next-generation platforms. However, we cannot be certain that we will be able to successfully develop


5


Table of Contents

new games that satisfy end user preferences and technological changes or that any such games will achieve market acceptance and commercial success.
 
Product Development
 
We have developed proprietary technologies and product development processes that are designed to enable us to rapidly and cost effectively develop and publish games that meet the needs of our wireless carriers and other distributors. These technologies and processes include:
 
  •  development platforms;
 
  •  porting tools and processes;
 
  •  broad development capabilities;
 
  •  application hosting;
 
  •  provisioning and billing capabilities;
 
  •  merchandising and marketing platform; and
 
  •  thin client-server platform.
 
Since the markets for our products are characterized by rapid technological change, particularly in the technical capabilities of mobile handsets, and changing end-user preferences, continuous investment is required to innovate and publish new games and to modify existing games for distribution on new platforms. We publish the majority of our games internally, as described under “— Studios” above; however, in certain cases we will retain a third-party to support our development activities. To date, we have not filed to register any patents or copyrights related to our product development processes or our games.
 
As of December 31, 2008, we had 445 employees in research and development, up from 287 as of December 31, 2007. Research and development expenses were $32.1 million, $22.4 million and $16.0 million for 2008, 2007 and 2006, respectively. We expect 2009 spending for research and development activities to be lower in absolute dollars versus 2008 levels, but we intend to shift a sizeable portion of these dollars to development activities for next-generation platforms. However, we cannot be certain that we will be able to successfully develop


5


Table of Contents

new games that satisfy end user preferences and technological changes or that any such games will achieve market acceptance and commercial success.
 
Product Development
 
We have developed proprietary technologies and product development processes that are designed to enable us to rapidly and cost effectively develop and publish games that meet the needs of our wireless carriers and other distributors. These technologies and processes include:
 
  •  development platforms;
 
  •  porting tools and processes;
 
  •  broad development capabilities;
 
  •  application hosting;
 
  •  provisioning and billing capabilities;
 
  •  merchandising and marketing platform; and
 
  •  thin client-server platform.
 
Since the markets for our products are characterized by rapid technological change, particularly in the technical capabilities of mobile handsets, and changing end-user preferences, continuous investment is required to innovate and publish new games and to modify existing games for distribution on new platforms. We publish the majority of our games internally, as described under “— Studios” above; however, in certain cases we will retain a third-party to support our development activities. To date, we have not filed to register any patents or copyrights related to our product development processes or our games.
 
As of December 31, 2008, we had 445 employees in research and development, up from 287 as of December 31, 2007. Research and development expenses were $32.1 million, $22.4 million and $16.0 million for 2008, 2007 and 2006, respectively. We expect 2009 spending for research and development activities to be lower in absolute dollars versus 2008 levels, but we intend to shift a sizeable portion of these dollars to development activities for next-generation platforms. However, we cannot be certain that we will be able to successfully develop


5


Table of Contents

new games that satisfy end user preferences and technological changes or that any such games will achieve market acceptance and commercial success.
 
Product
Development



 



We have developed proprietary technologies and product
development processes that are designed to enable us to rapidly
and cost effectively develop and publish games that meet the
needs of our wireless carriers and other distributors. These
technologies and processes include:


 












































































  • 

development platforms;
 
  • 

porting tools and processes;
 
  • 

broad development capabilities;
 
  • 

application hosting;
 
  • 

provisioning and billing capabilities;
 
  • 

merchandising and marketing platform; and
 
  • 

thin client-server platform.


 



Since the markets for our products are characterized by rapid
technological change, particularly in the technical capabilities
of mobile handsets, and changing end-user preferences,
continuous investment is required to innovate and publish new
games and to modify existing games for distribution on new
platforms. We publish the majority of our games internally, as
described under “— Studios” above; however,
in certain cases we will retain a third-party to support our
development activities. To date, we have not filed to register
any patents or copyrights related to our product development
processes or our games.


 



As of December 31, 2008, we had 445 employees in
research and development, up from 287 as of December 31,
2007. Research and development expenses were $32.1 million,
$22.4 million and $16.0 million for 2008, 2007 and
2006, respectively. We expect 2009 spending for research and
development activities to be lower in absolute dollars versus
2008 levels, but we intend to shift a sizeable portion of these
dollars to development activities for next-generation platforms.
However, we cannot be certain that we will be able to
successfully develop





5





Table of Contents






new games that satisfy end user preferences and technological
changes or that any such games will achieve market acceptance
and commercial success.


 




Product
Development



 



We have developed proprietary technologies and product
development processes that are designed to enable us to rapidly
and cost effectively develop and publish games that meet the
needs of our wireless carriers and other distributors. These
technologies and processes include:


 












































































  • 

development platforms;
 
  • 

porting tools and processes;
 
  • 

broad development capabilities;
 
  • 

application hosting;
 
  • 

provisioning and billing capabilities;
 
  • 

merchandising and marketing platform; and
 
  • 

thin client-server platform.


 



Since the markets for our products are characterized by rapid
technological change, particularly in the technical capabilities
of mobile handsets, and changing end-user preferences,
continuous investment is required to innovate and publish new
games and to modify existing games for distribution on new
platforms. We publish the majority of our games internally, as
described under “— Studios” above; however,
in certain cases we will retain a third-party to support our
development activities. To date, we have not filed to register
any patents or copyrights related to our product development
processes or our games.


 



As of December 31, 2008, we had 445 employees in
research and development, up from 287 as of December 31,
2007. Research and development expenses were $32.1 million,
$22.4 million and $16.0 million for 2008, 2007 and
2006, respectively. We expect 2009 spending for research and
development activities to be lower in absolute dollars versus
2008 levels, but we intend to shift a sizeable portion of these
dollars to development activities for next-generation platforms.
However, we cannot be certain that we will be able to
successfully develop





5





Table of Contents






new games that satisfy end user preferences and technological
changes or that any such games will achieve market acceptance
and commercial success.


 




Product
Development



 



We have developed proprietary technologies and product
development processes that are designed to enable us to rapidly
and cost effectively develop and publish games that meet the
needs of our wireless carriers and other distributors. These
technologies and processes include:


 












































































  • 

development platforms;
 
  • 

porting tools and processes;
 
  • 

broad development capabilities;
 
  • 

application hosting;
 
  • 

provisioning and billing capabilities;
 
  • 

merchandising and marketing platform; and
 
  • 

thin client-server platform.


 



Since the markets for our products are characterized by rapid
technological change, particularly in the technical capabilities
of mobile handsets, and changing end-user preferences,
continuous investment is required to innovate and publish new
games and to modify existing games for distribution on new
platforms. We publish the majority of our games internally, as
described under “— Studios” above; however,
in certain cases we will retain a third-party to support our
development activities. To date, we have not filed to register
any patents or copyrights related to our product development
processes or our games.


 



As of December 31, 2008, we had 445 employees in
research and development, up from 287 as of December 31,
2007. Research and development expenses were $32.1 million,
$22.4 million and $16.0 million for 2008, 2007 and
2006, respectively. We expect 2009 spending for research and
development activities to be lower in absolute dollars versus
2008 levels, but we intend to shift a sizeable portion of these
dollars to development activities for next-generation platforms.
However, we cannot be certain that we will be able to
successfully develop





5





Table of Contents






new games that satisfy end user preferences and technological
changes or that any such games will achieve market acceptance
and commercial success.


 




EXCERPTS ON THIS PAGE:

10-K (6 sections)
Mar 13, 2009

RELATED TOPICS for GLUU:

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