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WIKI ANALYSIS
Gol was the first Brazilian low-fare airline. It started operations in 2001 and has been growing rapidly ever since. The company's domestic market share grew from 4.7% in 2001 to over 37% today. Gol's strategy is to increase the size of the market by attracting new passengers through low fares, a young and modern aircraft fleet, targeted marketing, simplified travel services, and through a variety of payment mechanisms designed to make the purchase of the tickets easier for customers belonging to a much broader income class. The company has a diversified revenue base, with customers ranging from business passengers traveling between densely populated cities in Brazil, such as S o Paulo, Rio de Janeiro and Belo Horizonte, to leisure passengers traveling to destinations throughout Brazil and to some international destinations in South America.
Gol is one of the most profitable low-cost airlines in the world and the most profitable airline in South America. It is also the only low-fare, low-cost airline providing frequent service on routes connecting all of Brazil's major cities and also to major cities in Argentina, Bolivia, Chile, Paraguay, Peru, and Uruguay. The company's target is to be recognized by 2010 as the airline that popularized high-quality, low-fare air transportation in South America.
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