GFSI » Topics » Advertising Costs

These excerpts taken from the GFSI 10-K filed Mar 31, 2009.

Advertising Costs

        The Company expenses all advertising costs as incurred. Total advertising expense, which includes conventions and tradeshows, for December 31, 2008 and 2007, was $0.4 million and $0.6 million, respectively.

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Table of Contents


GOLDLEAF FINANCIAL SOLUTIONS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES (Continued)

Advertising Costs



        The Company expenses all advertising costs as incurred. Total advertising expense, which includes conventions and tradeshows, for
December 31, 2008 and 2007, was $0.4 million and $0.6 million, respectively.



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HREF="#bg75901a_main_toc">Table of Contents





GOLDLEAF FINANCIAL SOLUTIONS, INC. AND SUBSIDIARIES



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)



1. ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES (Continued)



This excerpt taken from the GFSI 10-K filed Mar 29, 2007.

Advertising Costs

          The Company expenses all advertising costs as incurred, except for direct-response advertising, which is capitalized and amortized over its expected period of future benefits.  Direct-response advertising consists primarily of direct mail piece production and mailing related to the Company’s bank deposit acquisition products, Free Checking, and DepositPlus.  Direct-response advertising costs are amortized over three years.  As of December 31, 2006 and 2005, the net book value of capitalized direct-response advertising costs totaled $265,000 and $0, respectively.

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