GFSI » Topics » Strategy

These excerpts taken from the GFSI 10-K filed Mar 31, 2009.

Our Strategy

        Our business strategy is to grow our revenue and earnings organically as well as through strategic acquisitions. The key components of our business strategy are to:

        Focus on Client Relationships.    We intend to continue providing financial institutions with a high degree of customer service, flexible, tailored, and configurable products and services, and a dedicated focus on their market and customer needs. We have hired and will continue to hire employees with strong relationships and experience in the financial institutions industry who can help us strengthen our client relationships and provide better customer care. In addition to our dedicated sales representatives and local sales consultants, our senior executives develop ongoing relationships with existing and prospective clients, and our dedicated customer service and technical support personnel work closely with our existing clients. To reinforce our focus on serving the needs of our financial institution clients, we promote and reward a corporate culture that is focused on exceptional customer service.

        Cross-Sell to Our Customer Base.    We seek to increase the products and services we provide to our clients. We now have approximately 3,500 financial institution relationships, which we believe gives us an attractive market for cross-selling opportunities. We intend to grow our revenues by cross-selling additional products and services to our clients that do not currently use our full range of products and services. In 2008, approximately 50% of all sales were to existing clients.

        Expand Our Client Base through Multiple Channels.    To build and expand distribution channels for our suite of products and services, we will focus on partnerships with strategic service providers in the industry. We also intend to leverage our relationships with banking organizations, such as state and national banking associations and correspondent institutions such as bankers' banks, corporate credit unions, and the correspondent area of Tier I and II financial institutions. Bankers' banks are local or regional business organizations that provide banking products and services to financial institutions that cannot efficiently offer them due to cost, location, lack of resources, or other circumstances. We now have relationships with three bankers' banks, and we intend to continue to develop and expand mutually beneficial relationships with other bankers' banks and other financial correspondent providers that will enhance our growth. We also intend to add sales and product specialists throughout our targeted markets and build name recognition through advertising and trade shows.

        Expand Our Presence in Tier II & Tier III Markets.    While Goldleaf serves financial institutions of all sizes, we believe there is an underserved group of financial institutions in Tiers II and III. These institutions have characteristics of Tier I as well as Tier IV institutions. We believe these characteristics produce unique needs in each of these institutions, thereby producing an opportunity for us to expand our presence in this market segment.

        Grow Recurring Revenue and Improve Operating Margins.    We seek to establish and maintain long-term relationships with our clients and enter into contracts that typically extend for multiple years.

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Most of our products and services require the payment of monthly fees, which allows us to generate recurring revenues. We expect that as our revenue grows, our cost structure will allow us to maintain and expand our operating margins.

        Pursue Strategic Acquisitions and Alliances.    We intend to continue to expand our suite of products and services through strategic acquisitions and alliances that will accelerate our internal growth. We will continue to explore acquisitions of businesses and products that will complement our existing client offerings in order to better serve our target markets and to expand our client base.

        Attract and Retain Capable Employees.    We believe attracting and retaining high-quality employees is essential to our continued growth and success.

Our Strategy



        Our business strategy is to grow our revenue and earnings organically as well as through strategic acquisitions. The key components of
our business strategy are to:



        Focus on Client Relationships.    We intend to continue providing financial institutions with a high degree of customer service, flexible,
tailored, and
configurable products and services, and a dedicated focus on their market and customer needs. We have hired and will continue to hire employees with strong relationships and experience in the
financial institutions industry who can help us strengthen our client relationships and provide better customer care. In addition to our dedicated sales representatives and
local sales consultants, our senior executives develop ongoing relationships with existing and prospective clients, and our dedicated customer service and technical support personnel work closely with
our existing clients. To reinforce our focus on serving the needs of our financial institution clients, we promote and reward a corporate culture that is focused on exceptional customer service.



        Cross-Sell to Our Customer Base.    We seek to increase the products and services we provide to our clients. We now have approximately
3,500
financial institution relationships, which we believe gives us an attractive market for cross-selling opportunities. We intend to grow our revenues by cross-selling additional products and services to
our clients that do not currently use our full range of products and services. In 2008, approximately 50% of all sales were to existing clients.



        Expand Our Client Base through Multiple Channels.    To build and expand distribution channels for our suite of products and services, we
will focus on
partnerships with strategic service providers in the industry. We also intend to leverage our relationships with banking organizations, such as state and national banking associations and
correspondent institutions such as bankers' banks, corporate credit unions, and the correspondent area of Tier I and II financial institutions. Bankers' banks are local or regional business
organizations that provide banking products and services to financial institutions that cannot efficiently offer them due to cost, location, lack of resources, or other circumstances. We now have
relationships with three bankers' banks, and we intend to continue to develop and expand mutually beneficial relationships with other bankers' banks and other financial correspondent providers that
will enhance our growth. We also intend to add sales and product specialists throughout our targeted markets and build name recognition through advertising and trade shows.



        Expand Our Presence in Tier II & Tier III Markets.    While Goldleaf serves financial institutions of all sizes, we
believe there
is an underserved group of financial institutions in Tiers II and III. These institutions have characteristics of Tier I as well as Tier IV institutions. We believe these
characteristics produce unique needs in each of these institutions, thereby producing an opportunity for us to expand our presence in this market segment.



        Grow Recurring Revenue and Improve Operating Margins.    We seek to establish and maintain long-term relationships with our clients and
enter into contracts that typically extend for multiple years.



8









HREF="#bg75901a_main_toc">Table of Contents






Most
of our products and services require the payment of monthly fees, which allows us to generate recurring revenues. We expect that as our revenue grows, our cost structure will allow us to maintain
and expand our operating margins.



        Pursue Strategic Acquisitions and Alliances.    We intend to continue to expand our suite of products and services through strategic
acquisitions and
alliances that will accelerate our internal growth. We will continue to explore acquisitions of businesses and products that will complement our existing client offerings in order to better serve our
target markets and to expand our client base.



        Attract and Retain Capable Employees.    We believe attracting and retaining high-quality employees is essential to our continued growth
and
success.



This excerpt taken from the GFSI 10-K filed Mar 29, 2007.

Strategy

          Our objective is to grow our revenue and earnings organically as well as through acquisitions. The key components of our business strategy are to:

          Expand into New Customers and New Geographies.  We now provide a full suite of products and services to the financial institutions marketplace.  We intend to:

 

a)

partner with state and national banking associations and Bankers Banks,

 

 

 

 

b)

build name recognition through advertising, trade shows and sales representation, and

 

 

 

 

c)

add sales and product specialists throughout targeted markets.

          Expand Our Existing Customer Relationships. We seek to increase the products and services we provide to those customers that do not use our full range of products and services. We believe that we will be able to increase revenues from current customers with lower sales and marketing expenses as well as further the relationship with the existing customers.  As of December 31, 2006 we offer products and services to over 2,500 financial institutions. 

          Build Recurring Revenue. We enter into contracts with customers to provide services that meet their ongoing information technology needs. We provide ongoing software support for our in-house customers. Additionally, we provide data processing for our outsourcing customers on contracts that typically extend for periods of three to five years.

          Acquire Products or Services that are Complementary to our Existing Products and Services.  We will continue to acquire products or services that our customers require or that add additional customers, geographies or relationships.

          Maximize Economies of Scale. Our goal is to develop and maintain a sufficiently large client base to create economies of scale, enabling us to provide value-priced products and services to our clients while expanding our operating margins.

          Attract and Retain Capable Employees. We believe attracting and retaining high-quality employees is essential to our continued growth and success.  

This excerpt taken from the GFSI 10-K filed Mar 23, 2006.

Strategy

          Our objective is to grow our revenue and earnings organically as well as through acquisitions. The key components of our business strategy are to:

           Expand into New Customers and New Geographies.  We now provide a full suite of products and services to the financial institutions marketplace.  We intend to:

 

a)

partner with state and national banking associations and Bankers Banks,

 

b)

build name recognition through advertising, trade shows and sales representation, and

 

c)

add sales and product specialists throughout targeted markets.

          Expand Our Existing Customer Relationships. We seek to increase the products and services we provide to those customers that do not use our full range of products and services. We believe that we will be able to increase revenues from current customers with lower sales and marketing expenses as well as further the relationship with the existing customers.  As of March 10, 2006 we offer products and services to over 2,500 financial institutions. 

           Build Recurring Revenue. We enter into contracts with customers to provide services that meet their ongoing information technology needs. We provide ongoing software support for our in-house customers. Additionally, we provide data processing for our outsourcing customers on contracts that typically extend for periods of three to five years.

          Acquire Products or Services that are Complementary to our Existing Products and Services.  We will continue to acquire products or services that our customers require or that add additional customers, geographies or relationships.

          Maximize Economies of Scale. Our goal is to develop and maintain a sufficiently large client base to create economies of scale, enabling us to provide value-priced products and services to our clients while expanding our operating margins.

          Attract and Retain Capable Employees. We believe attracting and retaining high-quality employees is essential to our continued growth and success.  

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