|
|
 | | | |
- close
- close
- close
- close
| |||||||||
This excerpt taken from the GT 10-K filed Feb 18, 2009. Advertising
Costs
Costs incurred for producing and communicating advertising are
generally expensed when incurred as a component of Selling,
Administrative and General Expense (“SAG”). Costs
incurred under our cooperative advertising program with dealers
and franchisees are generally recorded as reductions of sales as
related revenues are recognized. Advertising costs, including
costs for our cooperative advertising programs with dealers and
franchisees, were $373 million, $394 million and
$318 million in 2008, 2007 and 2006, respectively.
This excerpt taken from the GT 10-K filed Feb 14, 2008. Advertising
Costs
Costs incurred for producing and communicating advertising are
generally expensed when incurred as a component of Selling,
Administrative and General Expense (“SAG”). Costs
incurred under our cooperative advertising program with dealers
and franchisees are generally recorded as reductions of sales as
related revenues are recognized. Advertising costs, including
costs for our cooperative advertising programs with dealers and
franchisees, were $394 million, $318 million and
$375 million in 2007, 2006 and 2005, respectively.
This excerpt taken from the GT 10-K filed Feb 16, 2007. Advertising
Costs
Costs incurred for producing and communicating advertising are
generally expensed when incurred as a component of Selling,
administrative and general expenses. Costs incurred under our
cooperative advertising program with dealers and franchisees are
generally recorded as reductions of sales as related revenues
are recognized. Advertising costs, including costs for our
cooperative advertising programs with dealers and franchisees,
were $322 million, $379 million and $383 million
in 2006, 2005 and 2004, respectively.
| EXCERPTS ON THIS PAGE:
RELATED TOPICS for GT: |
| |||||||
