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This excerpt taken from the GOOG 10-K filed Feb 12, 2010. Advertising and Promotional Expenses We expense advertising and promotional costs in the period in which they are incurred. For the years ended December 31, 2007, 2008, and 2009, advertising and promotional expenses totaled approximately $236.7 million, $266.4 million, and $353.4 million. These excerpts taken from the GOOG 10-K filed Feb 13, 2009. Advertising and Promotional Expenses We expense advertising and promotional costs in the period in which they are incurred. For the years ended December 31, 2006, 2007 and 2008, promotional and advertising expenses totaled approximately $188.4 million, $236.7 million and $266.4 million. Advertising and Promotional Expenses promotional and advertising expenses totaled approximately $188.4 million, $236.7 million and $266.4 million. These excerpts taken from the GOOG 10-K filed Feb 15, 2008. Advertising and Promotional Expenses We expense advertising and promotional costs in the period in which they are incurred. For the years ended December 31, 2005, 2006 and 2007 promotional and advertising expenses totaled approximately $104.3 million, $188.4 million and $236.7 million. Advertising and Promotional Expenses promotional and advertising expenses totaled approximately $104.3 million, $188.4 million and $236.7 million. | EXCERPTS ON THIS PAGE:
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