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GOOG » Topics » Android and Google Mobile

This excerpt taken from the GOOG 10-K filed Feb 12, 2010.

Android and Google Mobile

Android. Android is a free, open-source mobile software platform that allows developers to create applications for mobile devices and for handset manufacturers to install. Android is being developed with the Open Handset Alliance, a business alliance of 65 technology and mobile companies, with the goal of providing consumers a less expensive and more powerful mobile experience. Today, there are 26 Android devices supported by 60 carriers in 49 countries and 19 languages. We also recently launched the Nexus One, an Android handset sold by Google directly to consumers.

Google Mobile. Google Mobile extends our products and services by providing mobile-specific features, including voice input and location-based technology, to mobile phone users. Specific areas of focus include:

Mobile Search. Our mobile-specific search technologies include:

 

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Search by Voice—using their phone’s speaker and microphone, users can speak their queries to Google in English, Mandarin, or Japanese.

 

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Search by Sight—using their phone’s digital camera to take pictures, users can search for objects using images instead of words.

 

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Search by Location—using their phone’s GPS, users can instantly find the closest and most popular places nearby directly from the Google Mobile homepage—without typing a single character.

Mobile Applications. Google Mobile optimizes the majority of Google’s applications for mobile phones in both browser and downloadable form. Two of our most popular mobile applications include Gmail and Maps.

Mobile Ads. We offer mobile ad products spanning our advertiser and publisher-focused efforts, Google AdWords, and Google AdSense. Specific mobile ad optimizations include:

 

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Smartphone Targeting—advertisers can now check a single box inside of AdWords to target their advertising campaigns at mobile phones like Android devices and the iPhone.

 

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AdSense for Mobile Apps—mobile developers and publishers can now integrate targeted advertising directly into their Android or iPhone applications.

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