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The Google Illusion

Sometimes it seems like Google can do no wrong. They're partially open-source, they're free, they make fluffy cool things like Google Earth, and even those crazy SNL people have to put in a snide little cut at Mapquest on behalf of the hip young crowd that Google represents.

But whenever the whole investing community falls in love with a hot stock, you'd better be digging deeper. And although I too admit to being rather charmed by Google's Harry-Potter-worthy company motto, charm and indie-cool isn't going to pull Google out of its first forays into corporate quagmire unless it does something big--and soon.

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