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A "Slight" change to adWords.

One of my friends runs a web site that runs Google AdWords on it. Last week he got an e-mail where Google was pointing out a "slight" change in their privacy policy. From now on Google will present ads that aren't only textually targeted but also behaviorally targeted. This means that when you arrive at any site that runs Google ads, Google may show you ads based not on the sites content but on your browsing history (!!) Google give the example that if you enter a lot of sport sites (And Google has you cookied and knows it) they may now hit you with a sports ad, even if you're on a financial blog.. I'm sure a lot of us can think of "less graceful' examples of this service. This, to me, means two things: 1. Google is testing the limits of privacy - though they claim that data collected in Non PII (Personally Identifiable Information), making a connection to the actual person is pretty easy. Given that last year Google sold out a couple of Chinese journalists for the sake of greed, it makes sense that we will soon hear of others busted by the feds in cooperation with Google. 2. Google ad revenue will go higher. There is no doubt this kind of advertising will be far more effective, so expect more revenue increases for this giant.

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