Annual Reports

 
Quarterly Reports

 
8-K

 
Other

Google 10-Q 2012

Documents found in this filing:

  1. 10-Q
  2. Ex-12
  3. Ex-31.01
  4. Ex-31.02
  5. Ex-32.01
  6. Ex-32.01
Form 10-Q
Table of Contents

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 10-Q

 

 

(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2012

OR

 

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from              to             

Commission file number: 000-50726

 

 

Google Inc.

(Exact name of registrant as specified in its charter)

 

 

 

Delaware   77-0493581

(State or other jurisdiction of

incorporation or organization)

 

(I.R.S. Employer

Identification Number)

1600 Amphitheatre Parkway

Mountain View, CA 94043

(Address of principal executive offices, including zip code)

(650) 253-0000

(Registrant’s telephone number, including area code)

 

 

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

   Large accelerated filer  x    Accelerated filer  ¨   
Non-accelerated filer (Do not check if a smaller reporting company)  ¨             Smaller reporting company  ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

At October 15, 2012, there were 264,956,901 shares of Google’s Class A common stock outstanding and 63,637,291 shares of Google’s Class B common stock outstanding.

 

 

 


Table of Contents

Google Inc.

Form 10-Q

For the Quarterly Period Ended September 30, 2012

TABLE OF CONTENTS

 

          Page No.  
Note About Forward-Looking Statements      1   
PART I. FINANCIAL INFORMATION   

Item 1

   Financial Statements      3   
   Consolidated Balance Sheets—December 31, 2011 and September 30, 2012 (unaudited)      3   
   Consolidated Statements of Income—Three and Nine Months Ended September 30, 2011 and 2012 (unaudited)      4   
   Consolidated Statements of Comprehensive Income—Three and Nine Months Ended September 30, 2011 and 2012 (unaudited)      5   
   Consolidated Statements of Cash Flows—Nine Months Ended September 30, 2011 and 2012 (unaudited)      6   
   Notes to Consolidated Financial Statements (unaudited)      7   

Item 2

   Management’s Discussion and Analysis of Financial Condition and Results of Operations      27   

Item 3

   Quantitative and Qualitative Disclosures About Market Risk      43   

Item 4

   Controls and Procedures      44   
PART II. OTHER INFORMATION   

Item 1

   Legal Proceedings      45   

Item 1A

   Risk Factors      45   

Item 2

   Unregistered Sales of Equity Securities and Use of Proceeds      58   

Item 6

   Exhibits      59   
   Signature      60   
   Exhibit Index      61   

 

i


Table of Contents

NOTE ABOUT FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, among other things, statements regarding:

 

   

the growth of our business and revenues and our expectations about the factors that influence our success and trends in our business;

 

   

seasonal fluctuations in internet usage and traditional retail seasonality, which are likely to cause fluctuations in our quarterly results;

 

   

our plans to continue to invest in systems, facilities, infrastructure, and our hiring, provide competitive compensation programs, and continue our current pace of acquisitions;

 

   

the potential for declines in our revenue growth rate;

 

   

our expectation that growth in advertising revenues from our websites will continue to exceed that from our Google Network Members’ websites, which will have a positive impact on our operating margins;

 

   

our expectation that we will continue to pay most of the fees we receive from advertisers to our Google Network Members;

 

   

our expectations about the impact of our acquisition of Motorola Mobility Holdings, Inc. (Motorola) on our results and business and our ability to realize the expected benefits from the acquisition and successfully implement our plans and expectations for Motorola’s business;

 

   

our expectation that we will continue to take steps to improve the relevance of the ads we deliver and to reduce the number of accidental clicks;

 

   

fluctuations in aggregate paid clicks and average cost-per-click;

 

   

our belief that our foreign exchange risk management program will not fully offset the exposure to fluctuations in foreign currency exchange rates;

 

   

the increase of costs related to hedging activities under our foreign exchange risk management program;

 

   

our expectation that our cost of revenues, research and development expenses, sales and marketing expenses, and general and administrative expenses will increase in dollars and may increase as a percentage of revenues;

 

   

our potential exposure in connection with pending investigations and proceedings;

 

   

our expectations about our board of directors’ intention to declare a dividend of shares of the new Class C capital stock, as well as the timing of that dividend, if declared and paid;

 

   

our expectation that our traffic acquisition costs will fluctuate in the future;

 

   

continued investments in international markets;

 

   

our future compensation expenses;

 

   

fluctuations in our effective tax rate;

 

   

the sufficiency of our sources of funding;

 

   

our payment terms to certain advertisers, which may increase our working capital requirements; and

 

   

fluctuations in our capital expenditures;

as well as other statements regarding our future operations, financial condition and prospects, and business strategies. Forward-looking statements may appear throughout this report, including without limitation, the following sections: Part I, Item 2, “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and Part II, Item 1A, “Risk Factors.” Forward-looking statements generally can be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties, which could cause our actual results to differ materially from those reflected in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in this Quarterly Report on Form 10-Q, and in particular, the risks discussed under the caption “Risk Factors” in Part II, Item 1A of this report and those discussed in other documents we file with the Securities and Exchange Commission (SEC). We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

 

1


Table of Contents

As used herein, “Google,” “we,” “our,” and similar terms include Google Inc. and its subsidiaries, unless the context indicates otherwise.

“Google” and other trademarks of ours appearing in this report are our property. This report contains additional trade names and trademarks of other companies. We do not intend our use or display of other companies’ trade names or trademarks to imply an endorsement or sponsorship of us by such companies, or any relationship with any of these companies.

 

2


Table of Contents

PART I—FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

Google Inc.

CONSOLIDATED BALANCE SHEETS

(In millions, except share and par value amounts which are reflected in thousands,

and par value per share amounts)

 

     As of
December 31,
2011
     As of
September 30,
2012
 
            (unaudited)  

Assets

     

Current assets:

     

Cash and cash equivalents

   $ 9,983       $ 16,260   

Marketable securities

     34,643         29,464   
  

 

 

    

 

 

 

Total cash, cash equivalents, and marketable securities (including securities loaned of $2,778 and $2,861)

     44,626         45,724   

Accounts receivable, net of allowance of $133 and $560

     5,427         7,259   

Inventories

     35         618   

Receivable under reverse repurchase agreements

     745         550   

Deferred income taxes, net

     215         230   

Prepaid revenue share, expenses and other assets

     1,710         2,440   
  

 

 

    

 

 

 

Total current assets

     52,758         56,821   

Prepaid revenue share, expenses and other assets, non-current

     499         2,206   

Non-marketable equity securities

     790         1,063   

Property and equipment, net

     9,603         11,401   

Intangible assets, net

     1,578         7,754   

Goodwill

     7,346         10,485   
  

 

 

    

 

 

 

Total assets

   $ 72,574       $ 89,730   
  

 

 

    

 

 

 

Liabilities and Stockholders’ Equity

     

Current liabilities:

     

Accounts payable

   $ 588       $ 2,233   

Short-term debt

     1,218         3,218   

Accrued compensation and benefits

     1,818         1,926   

Accrued expenses and other current liabilities

     1,370         3,313   

Accrued revenue share

     1,168         1,108   

Securities lending payable

     2,007         1,686   

Deferred revenue

     547         905   

Income taxes payable, net

     197         45   
  

 

 

    

 

 

 

Total current liabilities

     8,913         14,434   

Long-term debt

     2,986         2,988   

Deferred revenue, non-current

     44         100   

Income taxes payable, non-current

     1,693         2,034   

Deferred income taxes, net, non-current

     287         1,461   

Other long-term liabilities

     506         685   

Stockholders’ equity:

     

Convertible preferred stock, $0.001 par value per share, 100,000 shares authorized; no shares issued and outstanding

     0         0   

Class A and Class B common stock and additional paid-in capital, $0.001 par value per share: 9,000,000 shares authorized (Class A 6,000,000, Class B 3,000,000) and 12,000,000 shares authorized (Class A 9,000,000, Class B 3,000,000); 324,895 (Class A 257,553, Class B 67,342) and par value of $325 (Class A $258, Class B $67) and 328,552 (Class A 264,515, Class B 64,037) and par value of $329 (Class A $265, Class B $64) shares issued and outstanding

     20,264         22,204   

Class C capital stock, $0.001 par value per share: 3,000,000 shares authorized; no shares issued and outstanding

     0         0   

Accumulated other comprehensive income

     276         368   

Retained earnings

     37,605         45,456   
  

 

 

    

 

 

 

Total stockholders’ equity

     58,145         68,028   
  

 

 

    

 

 

 

Total liabilities and stockholders’ equity

   $ 72,574       $ 89,730   
  

 

 

    

 

 

 

See accompanying notes.

 

3


Table of Contents

Google Inc.

CONSOLIDATED STATEMENTS OF INCOME

(In millions, except per share amounts)

 

     Three Months Ended
September 30,
     Nine Months Ended
September 30,
 
     2011      2012      2011      2012  
     (unaudited)  

Revenues:

           

Google (advertising and other)

   $ 9,720       $ 11,526       $ 27,322       $ 33,135   

Motorola (hardware and other)

     0         2,575         0         3,825   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total revenues

   $ 9,720       $ 14,101       $ 27,322       $ 36,960   
  

 

 

    

 

 

    

 

 

    

 

 

 

Costs and expenses:

           

Cost of revenues – Google (advertising and other) (1)

     3,378         4,440         9,485         12,213   

Cost of revenues – Motorola (hardware and other) (1)

     0         2,114         0         3,143   

Research and development (1)

     1,404         2,009         3,861         5,035   

Sales and marketing (1)

     1,204         1,760         3,322         4,462   

General and administrative(1)

     676         1,042         1,919         2,779   

Charge related to the resolution of Department of Justice investigation

     0         0         500         0   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total costs and expenses

     6,662         11,365         19,087         27,632   
  

 

 

    

 

 

    

 

 

    

 

 

 

Income from operations

     3,058         2,736         8,235         9,328   

Interest and other income, net

     302         63         602         473   
  

 

 

    

 

 

    

 

 

    

 

 

 

Income before income taxes

     3,360         2,799         8,837         9,801   

Provision for income taxes

     631         623         1,804         1,950   
  

 

 

    

 

 

    

 

 

    

 

 

 

Net income

   $ 2,729       $ 2,176       $ 7,033       $ 7,851   
  

 

 

    

 

 

    

 

 

    

 

 

 

Net income per share of Class A and Class B common stock:

           

Basic

   $ 8.44       $ 6.64       $ 21.82       $ 24.05   
  

 

 

    

 

 

    

 

 

    

 

 

 

Diluted

   $ 8.33       $ 6.53       $ 21.53       $ 23.69   
  

 

 

    

 

 

    

 

 

    

 

 

 

(1)     Includes stock-based compensation expense as follows:

           

Cost of revenues – Google (advertising and other)

   $ 72       $ 103       $ 172       $ 259   

Cost of revenues – Motorola (hardware and other)

     0         8         0         13   

Research and development

     311         378         795         968   

Sales and marketing

     104         155         256         372   

General and administrative

     84         118         214         364   
  

 

 

    

 

 

    

 

 

    

 

 

 
   $ 571       $ 762       $ 1,437       $ 1,976   
  

 

 

    

 

 

    

 

 

    

 

 

 

See accompanying notes.

 

4


Table of Contents

Google Inc.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(In millions)

 

     Three Months Ended
September 30,
    Nine Months Ended
September 30,
 
     2011     2012     2011     2012  
     (unaudited)  

Net income

   $ 2,729      $ 2,176      $ 7,033      $ 7,851   

Other comprehensive income (loss):

        

Change in foreign currency translation adjustment

     (328     220        129        (98

Available-for-sale investments:

        

Change in net unrealized gains

     10        198        175        408   

Less: reclassification adjustment for net gains included in net income

     (91     (21     (170     (169
  

 

 

   

 

 

   

 

 

   

 

 

 

Net change (net of tax effect of $35, $73, $33, and $83)

     (81     177        5        239   
  

 

 

   

 

 

   

 

 

   

 

 

 

Cash flow hedges:

        

Change in net unrealized gains

     39        (74     (27     65   

Less: reclassification adjustment for net gains included in net income

     (1     (39     (13     (114
  

 

 

   

 

 

   

 

 

   

 

 

 

Net change (net of tax effect of $23, $67, $32, and $29)

     38        (113     (40     (49
  

 

 

   

 

 

   

 

 

   

 

 

 

Other comprehensive income (loss)

     (371     284        94        92   
  

 

 

   

 

 

   

 

 

   

 

 

 

Comprehensive income

   $ 2,358      $ 2,460      $ 7,127      $ 7,943   
  

 

 

   

 

 

   

 

 

   

 

 

 

See accompanying notes.

 

5


Table of Contents

Google Inc.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions)

 

     Nine Months Ended
September 30,
 
     2011     2012  
     (unaudited)  

Operating activities

  

Net income

   $ 7,033      $ 7,851   

Adjustments:

    

Depreciation and amortization of property and equipment

     1,011        1,358   

Amortization of intangible and other assets

     337        651   

Stock-based compensation expense

     1,437        1,976   

Excess tax benefits from stock-based award activities

     (61     (113

Deferred income taxes

     526        23   

Gain on divestiture of business

     0        (188

Other

     3        (24

Changes in assets and liabilities, net of effects of acquisitions and divestiture:

    

Accounts receivable

     (247     (228

Income taxes, net

     268        1,336   

Inventories

     (18     188   

Prepaid revenue share, expenses and other assets

     (128     (1,215

Accounts payable

     72        (274

Accrued expenses and other liabilities

     255        484   

Accrued revenue share

     70        (57

Deferred revenue

     83        182   
  

 

 

   

 

 

 

Net cash provided by operating activities

     10,641        11,950   
  

 

 

   

 

 

 

Investing activities

    

Purchases of property and equipment

     (2,487     (2,253

Purchases of marketable securities

     (43,693     (24,246

Maturities and sales of marketable securities

     33,107        29,800   

Investments in non-marketable equity securities

     (358     (246

Cash collateral related to securities lending

     694        (321

Investments in reverse repurchase agreements

     (395     195   

Acquisitions, net of cash acquired and proceeds received from divestiture, and purchases of intangible and other assets

     (1,350     (10,471
  

 

 

   

 

 

 

Net cash used in investing activities

     (14,482     (7,542
  

 

 

   

 

 

 

Financing activities

    

Net payments from stock-based award activities

     (20     (189

Excess tax benefits from stock-based award activities

     61        113   

Proceeds from issuance of debt, net of costs

     8,780        12,125   

Repayment of debt

     (8,054     (10,128
  

 

 

   

 

 

 

Net cash provided by financing activities

     767        1,921   
  

 

 

   

 

 

 

Effect of exchange rate changes on cash and cash equivalents

     74        (52
  

 

 

   

 

 

 

Net increase (decrease) in cash and cash equivalents

     (3,000     6,277   

Cash and cash equivalents at beginning of year

     13,630        9,983   
  

 

 

   

 

 

 

Cash and cash equivalents at end of period

   $ 10,630      $ 16,260   
  

 

 

   

 

 

 

Supplemental disclosures of cash flow information

    

Cash paid for taxes

   $ 914      $ 1,684   

Cash paid for interest

   $ 0      $ 38   

Non-cash financing activity:

    

Fair value of stock-based awards assumed in connection with acquisition of Motorola

   $ 0      $ 41   

See accompanying notes.

 

6


Table of Contents

Google Inc.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

Note 1. Google Inc. and Summary of Significant Accounting Policies

Nature of Operations

We were incorporated in California in September 1998. We were re-incorporated in the State of Delaware in August 2003. We generate revenues primarily by delivering relevant, cost-effective online advertising in our Google segment. In addition, as a result of our acquisition of Motorola Mobility Holdings, Inc. (Motorola) on May 22, 2012, we generate revenues from sales of mobile devices in our Motorola Mobile (Mobile) segment and digital set-top boxes in our Motorola Home (Home) segment. See Notes 8 and 15 for further discussion of the acquisition and our segment information.

Basis of Consolidation

The consolidated financial statements include the accounts of Google Inc. and our wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated.

Unaudited Interim Financial Information

The accompanying Consolidated Balance Sheet as of September 30, 2012, the Consolidated Statements of Income for the three and nine months ended September 30, 2011 and 2012, the Consolidated Statements of Comprehensive Income for the three and nine months ended September 30, 2011 and 2012, and the Consolidated Statements of Cash Flows for the nine months ended September 30, 2011 and 2012 are unaudited. These unaudited interim consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (GAAP). In our opinion, the unaudited interim consolidated financial statements include all adjustments of a normal recurring nature necessary for the fair presentation of our financial position as of September 30, 2012, our results of operations for the three and nine months ended September 30, 2011 and 2012, and our cash flows for the nine months ended September 30, 2011 and 2012. The results of operations for the three and nine months ended September 30, 2012 are not necessarily indicative of the results to be expected for the year ending December 31, 2012.

These unaudited interim consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2011 filed with the SEC on January 26, 2012.

The prior period balance related to inventories has been reclassified to conform to the current year presentation.

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires us to make estimates and assumptions that affect the amounts reported and disclosed in the financial statements and the accompanying notes. Actual results could differ materially from these estimates. On an ongoing basis, we evaluate our estimates, including those related to the accounts receivable and sales allowances, fair values of financial instruments, inventory valuation, intangible assets and goodwill, useful lives of intangible assets and property and equipment, fair values of stock-based awards, income taxes, and contingent liabilities, among others. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities.

 

7


Table of Contents

Revenue Recognition

The following table presents our revenues by revenue source (in millions, unaudited):

 

     Three Months Ended
September 30,
     Nine Months Ended
September 30,
 
     2011      2012      2011      2012  

Google:

           

Advertising revenues:

           

Google websites

   $ 6,740       $ 7,727       $ 18,851       $ 22,581   

Google Network Members’ websites

     2,595         3,133         7,506         9,029   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total advertising revenues

     9,335         10,860         26,357         31,610   

Other revenues

     385         666         965         1,525   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total Google revenues (advertising and other)

     9,720         11,526         27,322         33,135   

Motorola:

           

Total Motorola revenues (hardware and other)

     0         2,575         0         3,825   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total revenues

   $ 9,720       $ 14,101       $ 27,322       $ 36,960   
  

 

 

    

 

 

    

 

 

    

 

 

 

We recognize revenues when the services or goods have been provided or delivered, the fees we charge are fixed or determinable, we and our advertisers or other customers understand the specific nature and terms of the agreed upon transactions, and collectability is reasonably assured.

Google

Google AdWords is our auction-based advertising program that enables advertisers to place text-based and display ads on our websites and our Google Network Members’ websites. Display advertising comprises the videos, text, images, and other interactive ads that run across the web on computers and mobile devices, including smart phones and handheld computers such as netbooks and tablets. Most of our AdWords customers pay us on a cost-per-click basis, which means that an advertiser pays us only when a user clicks on one of its ads. We also offer AdWords on a cost-per-impression basis that enables advertisers to pay us based on the number of times their ads appear on our websites and our Google Network Members’ websites as specified by the advertisers.

Google AdSense refers to the online programs through which we distribute our advertisers’ AdWords ads for display on our Google Network Members’ websites, as well as programs to deliver ads on television broadcasts.

We recognize as revenues the fees charged to advertisers each time a user clicks on one of the ads that appears next to the search results or content on our websites or our Google Network Members’ websites. For those advertisers using our AdWords cost-per-impression pricing, we recognize as revenues the fees charged to advertisers each time their ads are displayed on our websites or our Google Network Members’ websites. We report our Google AdSense revenues on a gross basis principally because we are the primary obligor to our advertisers.

We record deferred revenue upon invoicing or when cash payments are received in advance of our performance in the underlying agreement in the accompanying Consolidated Balance Sheets.

Motorola

Our Motorola business is comprised of two operating segments. The Mobile segment is focused on mobile wireless devices and related products and services. The Home segment is focused on technologies and devices that provide video entertainment services to consumers by enabling subscribers to access a variety of interactive digital television services.

For hardware product sales, revenue recognition generally occurs when products have been shipped, risk of loss has transferred to the customer, objective evidence exists that customer acceptance provisions have been met, no significant obligations remain and allowances for discounts, price protection, returns and customer incentives can be reasonably and reliably estimated. Recorded revenues are reduced by these allowances. Where these allowances cannot be reasonably and reliably estimated, we recognize revenue at the time the product sells through the distribution channel to the end customer.

 

8


Table of Contents

For arrangements that include multiple deliverables, primarily for products that contain software essential to the hardware products’ functionality and services, we allocate revenue to each unit of accounting based on their relative selling prices. In such circumstances, we use a hierarchy to determine the selling prices to be used for allocating revenue: (i) vendor-specific objective evidence of fair value (VSOE), (ii) third-party evidence of selling price, and (iii) best estimate of the selling price (ESP). VSOE generally exists only when we sell the deliverable separately and is the price actually charged by us for that deliverable. ESPs reflect our best estimates of what the selling prices of elements would be if they were sold regularly on a stand-alone basis.

Inventories

Inventories are stated at the lower of cost or market, computed using the first-in, first-out method.

Note 2. Net Income Per Share of Class A and Class B Common Stock

The following table sets forth the computation of basic and diluted net income per share of Class A and Class B common stock (in millions, except share amounts which are reflected in thousands and per share amounts):

 

    Three Months Ended
September 30,
    Nine Months Ended
September 30,
 
    2011     2012     2011     2012  
    (unaudited)  
    Class A     Class B     Class A     Class B     Class A     Class B     Class A     Class B  

Basic net income per share:

               

Numerator

               

Allocation of undistributed earnings

  $ 2,151      $ 578      $ 1,746      $ 430      $ 5,521      $ 1,512      $ 6,269      $ 1,582   

Denominator

               

Weighted-average common shares outstanding

    254,709        68,446        263,086        64,699        252,995        69,309        260,666        65,786   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Number of shares used in per share computation

    254,709        68,446        263,086        64,699        252,995        69,309        260,666        65,786   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Basic net income per share

  $ 8.44      $ 8.44      $ 6.64      $ 6.64      $ 21.82      $ 21.82      $ 24.05      $ 24.05   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Diluted net income per share:

               

Numerator

               

Allocation of undistributed earnings for basic computation

  $ 2,151      $ 578      $ 1,746      $ 430      $ 5,521      $ 1,512      $ 6,269      $ 1,582   

Reallocation of undistributed earnings as a result of conversion of Class B to Class A shares

    578        0        430        0        1,512        0        1,582        0   

Reallocation of undistributed earnings to Class B shares

    0        (7     0        (7     0        (19     0        (23
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Allocation of undistributed earnings

  $ 2,729      $ 571      $ 2,176      $ 423      $ 7,033      $ 1,493      $ 7,851      $ 1,559   

Denominator

               

Number of shares used in basic computation

    254,709        68,446        263,086        64,699        252,995        69,309        260,666        65,786   

Weighted-average effect of dilutive securities

               

Add:

               

Conversion of Class B to Class A common shares outstanding

    68,446        0        64,699        0        69,309        0        65,786        0   

Employee stock options, including warrants issued under Transferable Stock Option program

    2,839        43        3,015        36        2,939        47        2,943        39   

Restricted stock units

    1,445        0        2,514        0        1,376        0        2,019        0   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Number of shares used in per share computation

    327,439        68,489        333,314        64,735        326,619        69,356        331,414        65,825   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Diluted net income per share

  $ 8.33      $ 8.33      $ 6.53      $ 6.53      $ 21.53      $ 21.53      $ 23.69      $ 23.69   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

The net income per share amounts are the same for Class A and Class B common stock because the holders of each class are legally entitled to equal per share distributions whether through dividends or in liquidation.

 

9


Table of Contents

Note 3. Cash and Investments

Cash, cash equivalents, and marketable securities consisted of the following (in millions):

 

     As of
December 31,
2011
     As of
September 30,
2012
 
            (unaudited)  

Cash and cash equivalents:

     

Cash

   $ 4,712       $ 6,224   

Cash equivalents:

     

Time deposits

     534         360   

Money market and other funds (1)

     4,462         8,926   

U.S. government agencies

     275         0   

U.S. government notes

     0         750   
  

 

 

    

 

 

 

Total cash and cash equivalents

     9,983         16,260   
  

 

 

    

 

 

 

Marketable securities:

     

Time deposits

     495         507   

U.S. government agencies

     6,226         1,616   

U.S. government notes

     11,579         9,179   

Foreign government bonds

     1,629         1,898   

Municipal securities

     1,794         1,596   

Corporate debt securities

     6,112         7,160   

Agency residential mortgage-backed securities

     6,501         6,754   

Asset backed securities

     0         729   

Marketable equity securities

     307         25   
  

 

 

    

 

 

 

Total marketable securities

     34,643         29,464   
  

 

 

    

 

 

 

Total cash, cash equivalents, and marketable securities

   $ 44,626       $ 45,724   
  

 

 

    

 

 

 

 

(1) 

The balances at December 31, 2011 and September 30, 2012 included $1.3 billion and $1.1 billion of cash collateral received in connection with our securities lending program, which was invested in reverse repurchase agreements maturing within three months. See below for further discussion on this program.

The following tables summarize unrealized gains and losses related to our investments in marketable securities designated as available-for-sale (in millions):

 

     As of December 31, 2011  
     Adjusted
Cost
     Gross
Unrealized
Gains
     Gross
Unrealized
Losses
    Fair
Value
 

Time deposits

   $ 495       $ 0       $ 0      $ 495   

U.S. government agencies

     6,211         15         0        6,226   

U.S. government notes

     11,475         104         0        11,579   

Foreign government bonds

     1,608         32         (11     1,629   

Municipal securities

     1,775         19         0        1,794   

Corporate debt securities

     6,023         187         (98     6,112   

Agency residential mortgage-backed securities

     6,359         147         (5     6,501   

Marketable equity securities

     228         79         0        307   
  

 

 

    

 

 

    

 

 

   

 

 

 

Total

   $ 34,174       $ 583       $ (114   $ 34,643   
  

 

 

    

 

 

    

 

 

   

 

 

 

 

10


Table of Contents
     As of September 30, 2012  
     Adjusted
Cost
     Gross
Unrealized
Gains
     Gross
Unrealized
Losses
    Fair
Value
 
     (unaudited)  

Time deposits

   $ 507       $ 0       $ 0      $ 507   

U.S. government agencies

     1,592         24         0        1,616   

U.S. government notes

     9,091         88         0        9,179   

Foreign government bonds

     1,825         77         (4     1,898   

Municipal securities

     1,568         28         0        1,596   

Corporate debt securities

     6,755         420         (15     7,160   

Agency residential mortgage-backed securities

     6,576         180         (2     6,754   

Asset backed securities

     728         1         0        729   

Marketable equity securities

     38         4         (17     25   
  

 

 

    

 

 

    

 

 

   

 

 

 

Total

   $ 28,680       $ 822       $ (38   $ 29,464   
  

 

 

    

 

 

    

 

 

   

 

 

 

Gross unrealized gains and losses on cash equivalents were not material at December 31, 2011 and September 30, 2012.

We recognized gross realized gains of $140 million and $274 million for the three and nine months ended September 30, 2011 and $82 million and $290 million for the three and nine months ended September 30, 2012. We recognized gross realized losses of $31 million and $63 million for the three and nine months ended September 30, 2011 and $46 million and $79 million for the three and nine months ended September 30, 2012. We determine realized gains and losses on the sale of marketable securities on a specific identification method, and we reflect such gains and losses as a component of interest and other income, net, in the accompanying Consolidated Statements of Income.

The following table summarizes the estimated fair value of our investments in marketable securities, excluding marketable equity securities, designated as available-for-sale and classified by the contractual maturity date of the securities (in millions):

 

     As of
September 30,
2012
 
     (unaudited)  

Due in 1 year

   $ 3,407   

Due in 1 year through 5 years

     11,051   

Due in 5 years through 10 years

     6,645   

Due after 10 years

     8,336   
  

 

 

 

Total

   $ 29,439   
  

 

 

 

The following tables present gross unrealized losses and fair values for those investments that were in an unrealized loss position as of December 31, 2011 and September 30, 2012, aggregated by investment category and the length of time that individual securities have been in a continuous loss position (in millions):

 

     As of December 31, 2011  
     Less than 12 Months     12 Months or Greater     Total  
     Fair Value      Unrealized
Loss
    Fair Value      Unrealized
Loss
    Fair Value      Unrealized
Loss
 

Foreign government bonds

   $ 302       $ (11   $ 6       $ 0      $ 308       $ (11

Corporate debt securities

     2,160         (97     17         (1     2,177         (98

Agency residential mortgage-backed securities

     716         (3     19         (2     735         (5
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ 3,178       $ (111   $ 42       $ (3   $ 3,220       $ (114
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

 

11


Table of Contents
     As of September 30, 2012  
     Less than 12 Months     12 Months or Greater     Total  
     Fair Value      Unrealized
Loss
    Fair Value      Unrealized
Loss
    Fair Value      Unrealized
Loss
 
     (unaudited)  

Foreign government bonds

   $ 405       $ (2   $ 18       $ (2   $ 423       $ (4

Corporate debt securities

     532         (9     123         (6     655         (15

Agency residential mortgage-backed securities

     507         (2     0         0        507         (2

Marketable equity securities

     13         (17     0         0        13         (17
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Total

   $ 1,457       $ (30   $ 141       $ (8   $ 1,598       $ (38
  

 

 

    

 

 

   

 

 

    

 

 

   

 

 

    

 

 

 

Securities Lending Program

From time to time, we enter into securities lending agreements with financial institutions to enhance investment income. We loan selected securities which are secured by collateral in the form of cash or securities. Cash collateral is invested in reverse repurchase agreements. We classify loaned securities as cash equivalents or marketable securities in the accompanying Consolidated Balance Sheets. We record the cash collateral as an asset with a corresponding liability. We classify reverse repurchase agreements maturing within three months as cash equivalents and those longer than three months as receivable under reverse repurchase agreements in the accompanying Consolidated Balance Sheets. For lending agreements collateralized by securities, we do not record an asset or liability as we are not permitted to sell or repledge the associated collateral.

Note 4. Debt and Credit Facility

Short-Term Debt

We have a debt financing program of up to $3.0 billion through the issuance of commercial paper. Net proceeds from this program are used for general corporate purposes. At December 31, 2011 and September 30, 2012, we had $750 million and $2.7 billion of outstanding commercial paper recorded as short-term debt with weighted-average interest rate of 0.1%.

We have a secured promissory note in the amount of $468 million with an interest rate of 1.0% maturing in December 2012. Proceeds were used for the acquisition of an office building in New York City. As of December 31, 2011 and September 30, 2012, the outstanding balance was $468 million.

The estimated fair value of the short-term debt approximated its carrying value at December 31, 2011 and September 30, 2012.

Long-Term Debt

In May 2011, we issued $3.0 billion of unsecured senior notes in three tranches as described in the table below (collectively, the Notes) (in millions):

 

     Outstanding
Balance
as of
September 30,
2012
 
     (unaudited)  

1.25% Notes due on May 19, 2014

   $ 1,000   

2.125% Notes due on May 19, 2016

     1,000   

3.625% Notes due on May 19, 2021

     1,000   

Unamortized discount for the Notes above

     (12
  

 

 

 

Total

   $ 2,988   
  

 

 

 

 

12


Table of Contents

The effective interest yields of the 2014, 2016, and 2021 Notes were 1.258%, 2.241%, and 3.734%. Interest on the Notes is payable semi-annually in arrears on May 19 and November 19 of each year. We may redeem the Notes at any time in whole or from time to time in part at specified redemption prices. We are not subject to any financial covenants under the Notes. We used the net proceeds from the issuance of the Notes to repay a portion of our outstanding commercial paper and for general corporate purposes. The total estimated fair value of the Notes was approximately $3.2 billion, which is based on quoted prices for our publicly-traded debt as of September 30, 2012.

Credit Facility

In conjunction with the commercial paper program, we have a $3.0 billion revolving credit facility expiring in July 2016. The interest rate for the credit facility is determined based on a formula using certain market rates. At December 31, 2011 and September 30, 2012, we were in compliance with the financial covenant in the credit facility and no amounts were outstanding.

Note 5. Derivative Financial Instruments

We enter into foreign currency contracts with financial institutions to reduce the risk that our cash flows and earnings will be adversely affected by foreign currency exchange rate fluctuations. We use certain interest rate derivative contracts to hedge interest rate exposures on our fixed income securities and our anticipated debt issuance. Our program is not designated for trading or speculative purposes.

We recognize derivative instruments as either assets or liabilities in the accompanying Consolidated Balance Sheets at fair value. We record changes in the fair value (i.e., gains or losses) of the derivatives in the accompanying Consolidated Statements of Income as interest and other income, net, as part of revenues, or to accumulated other comprehensive income (AOCI) in the accompanying Consolidated Balance Sheets.

Cash Flow Hedges

We use foreign currency options designated as cash flow hedges to hedge certain forecasted revenue transactions denominated in currencies other than the U.S. dollar. The notional principal of foreign exchange contracts to purchase U.S. dollars with Euros was 2.8 billion (or approximately $3.8 billion) and 4.6 billion (or approximately $5.9 billion) at December 31, 2011 and September 30, 2012; the notional principal of foreign exchange contracts to purchase U.S. dollars with British pounds was £1.4 billion (or approximately $2.2 billion) and £1.9 billion (or approximately $3.0 billion) at December 31, 2011 and September 30, 2012; and the notional principal of foreign exchange contracts to purchase U.S. dollars with Canadian dollars was C$504 million (or approximately $490 million) and C$656 million (or approximately $644 million) at December 31, 2011 and September 30, 2012. These foreign exchange contracts have maturities of 36 months or less.

During the second quarter of 2012, we began to hedge the variability of forecasted interest payments on an anticipated debt issuance using forward-starting interest swaps. The total notional amount of these forward-starting interest swaps was $1.0 billion as of September 30, 2012 with terms calling for us to receive interest at a variable rate and to pay interest at a fixed rate. These forward-starting interest swaps effectively fix the benchmark interest rate on an anticipated debt issuance of $1.0 billion in 2014, and they will be terminated upon issuance of the debt.

We initially report any gain or loss on the effective portion of a cash flow hedge as a component of AOCI and subsequently reclassify to revenues or interest expense when the hedged transactions are recorded. If the hedged transactions become probable of not occurring, the corresponding amounts in AOCI would be reclassified to interest and other income, net. Further, we exclude the change in the time value of the options from our assessment of hedge effectiveness. We record the premium paid or time value of an option on the date of purchase as an asset. Thereafter, we recognize any change to this time value in interest and other income, net.

At September 30, 2012, the effective portion of our cash flow hedges before tax effect was $76 million, of which $66 million is expected to be reclassified from AOCI to earnings within the next 12 months.

Fair Value Hedges

We use forward contracts designated as fair value hedges to hedge foreign currency risks for our investments denominated in currencies other than the U.S. dollar. Gains and losses on these contracts are recognized in interest and other income, net, along with the offsetting losses and gains of the related hedged items. We exclude changes in the time value for forward contracts from the assessment of hedge effectiveness and recognize them in interest and other income, net. The notional principal of foreign exchange contracts to purchase U.S. dollars with foreign currencies was $1.0 billion

 

13


Table of Contents

and $1.1 billion at December 31, 2011 and September 30, 2012. The notional principal of foreign exchange contracts to sell U.S. dollars with foreign currencies was $51 million at September 30, 2012 and no such contracts were outstanding at December 31, 2011.

Other Derivatives

Other derivatives not designated as hedging instruments consist of forward and option contracts that we use to hedge intercompany transactions and other monetary assets or liabilities denominated in currencies other than the local currency of a subsidiary. We recognize gains and losses on these contracts as well as the related costs in interest and other income, net, along with the losses and gains of the related hedged items. The notional principal of foreign exchange contracts to purchase U.S. dollars with foreign currencies was $2.3 billion and $3.1 billion at December 31, 2011 and September 30, 2012. The notional principal of foreign exchange contracts to sell U.S. dollars for foreign currencies was $472 million and $438 million at December 31, 2011 and September 30, 2012. The notional principal of foreign exchange contracts to purchase Euros with other foreign currencies was 711 million (or approximately $929 million) and 930 million (or approximately $1.2 billion) at December 31, 2011 and September 30, 2012. The notional principal of foreign exchange contracts to sell Euros for other foreign currencies was 17 million (or approximately $22 million) at September 30, 2012 and no such contracts were outstanding at December 31, 2011.

We also use exchange-traded interest rate futures contracts and “To Be Announced” (TBA) forward purchase commitments of mortgage-backed assets to hedge interest rate risks on certain fixed income securities. The TBA contracts meet the definition of derivative instruments in cases where physical delivery of the assets is not taken at the earliest available delivery date. Our interest rate futures and TBA contracts (together interest rate contracts) are not designated as hedging instruments. We recognize gains and losses on these contracts as well as the related costs in interest and other income, net. The gains and losses are generally economically offset by unrealized gains and losses in the underlying available-for-sale securities, which are recorded as a component of AOCI until the securities are sold or other-than-temporarily impaired, at which time the amounts are moved from AOCI into interest and other income, net. The total notional amounts of interest rate contracts outstanding were $100 million at both December 31, 2011 and September 30, 2012.

The fair values of our outstanding derivative instruments were as follows (in millions):

 

    

Balance Sheet Location

   Fair Value of Derivative Instruments  
        As of
December 31,
2011
     As of
September 30,
2012
 
                 (unaudited)  

Derivative Assets

        

Derivatives designated as hedging instruments:

        

Foreign exchange contracts

   Prepaid revenue share, expenses and other assets, current and non-current    $ 333       $ 239   

Derivatives not designated as hedging instruments:

        

Foreign exchange contracts

   Prepaid revenue share, expenses and other assets, current      4         2   
     

 

 

    

 

 

 

Total

      $ 337       $ 241   
     

 

 

    

 

 

 

Derivative Liabilities

        

Derivatives designated as hedging instruments:

        

Foreign exchange contracts

   Accrued expenses and other current liabilities    $ 5       $ 0   

Interest rate contracts

   Other long-term liabilities      0         8   
     

 

 

    

 

 

 
      $ 5       $ 8   
     

 

 

    

 

 

 

Derivatives not designated as hedging instruments:

        

Foreign exchange contracts

   Accrued expenses and other current liabilities      1         0   
     

 

 

    

 

 

 

Total

      $ 6       $ 8   
     

 

 

    

 

 

 

 

14


Table of Contents

The effect of derivative instruments in cash flow hedging relationships on income and AOCI is summarized below (in millions):

 

Derivatives in Cash Flow Hedging Relationship

   Gains (Losses) Recognized in OCI
on Derivatives Before Tax Effect (Effective Portion)
 
     Three Months Ended September 30,     Nine Months Ended September 30,  
     2011      2012     2011     2012  
     (unaudited)  

Foreign exchange contracts

   $ 61       $ (110   $ (54   $ 110   

Interest rate contracts

     0         (8     0        (8
  

 

 

    

 

 

   

 

 

   

 

 

 

Total

   $ 61       $ (118   $ (54   $ 102   
  

 

 

    

 

 

   

 

 

   

 

 

 

 

Derivatives in Cash Flow Hedging
Relationship

   Gains Reclassified from AOCI into Income (Effective Portion)  
            Three Months Ended September 30,      Nine Months Ended September 30,  
     Location      2011      2012      2011      2012  
            (unaudited)  

Foreign exchange contracts

     Revenues       $ 1       $ 62       $ 19       $ 180   

 

Derivatives in Cash Flow Hedging
Relationship

   Gains (Losses) Recognized in Income on Derivatives (Amount
Excluded from Effectiveness Testing and Ineffective Portion)(1)
 
          Three Months Ended September 30,     Nine Months Ended September 30,  
     Location    2011     2012     2011     2012  
          (unaudited)  

Foreign exchange contracts

   Interest and
other income, net
   $ (18   $ (124   $ (189   $ (370

 

(1) 

Gains (losses) related to the ineffective portion of the hedges were not material in all periods presented.

The effect of derivative instruments in fair value hedging relationship on income is summarized below (in millions):

 

Derivatives in Fair Value Hedging Relationship

   Gains (Losses) Recognized in Income on Derivatives(2)  
          Three Months Ended
September 30,
    Nine Months Ended
September 30,
 
     Location    2011     2012     2011     2012  
          (unaudited)  

Foreign exchange contracts

   Interest and other
income, net
   $ 51      $ (38   $ (8   $ (22

Hedged item

   Interest and other
income, net
     (55     36        (2     15   
     

 

 

   

 

 

   

 

 

   

 

 

 

Total

      $ (4   $ (2   $ (10   $ (7
     

 

 

   

 

 

   

 

 

   

 

 

 

 

(2) 

Losses related to the amount excluded from effectiveness testing of the hedges were $4 million and $10 million for the three and nine months ended September 30, 2011, and $2 million and $7 million for the three and nine months ended September 30, 2012.

 

15


Table of Contents

The effect of derivative instruments not designated as hedging instruments on income is summarized below (in millions):

 

Derivatives not Designated as Hedging Instruments

   Gains (Losses) Recognized in Income on Derivatives  
          Three Months Ended
September 30,
    Nine Months Ended
September 30,
 
     Location    2011     2012     2011     2012  
          (unaudited)  

Foreign exchange contracts

   Interest and other
income, net
   $ 40      $ (82   $ 41      $ (107

Interest rate contracts

   Interest and other
income, net
     (10     0        (19     (5
     

 

 

   

 

 

   

 

 

   

 

 

 

Total

      $ 30      $ (82   $ 22      $ (112
     

 

 

   

 

 

   

 

 

   

 

 

 

Note 6. Fair Value Measurements

We measure our cash equivalents, marketable securities, auction rate securities (ARS), and foreign currency and interest rate derivative contracts at fair value. Fair value is an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or a liability. A three-tier fair value hierarchy is established as a basis for considering such assumptions and for inputs used in the valuation methodologies in measuring fair value:

Level 1 - Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

Level 2 - Include inputs that are based upon quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in markets that are not active, and model-based valuation techniques for which all significant inputs are observable in the market or can be derived from observable market data. Where applicable, these models project future cash flows and discount the future amounts to a present value using market-based observable inputs including interest rate curves, foreign exchange rates, and credit ratings.

Level 3 - Unobservable inputs that are supported by little or no market activities.

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.

We classify our cash equivalents and marketable securities within Level 1 or Level 2. This is because we value our cash equivalents and marketable securities using quoted market prices or alternative pricing sources and models utilizing market observable inputs. We classify our investments in ARS within Level 3 because they are valued using valuation models with significant unobservable marketable inputs. We classify our foreign currency and interest rate derivative contracts primarily within Level 2 as the valuation inputs are based on quoted prices and market observable data of similar instruments.

Assets and liabilities measured at fair value on a recurring basis are summarized below (in millions):

 

Description

          Fair Value Measurement at Reporting Date Using  
   As of
December 31,
2011
     Quoted Prices
in Active Markets
for Identical Assets
(Level 1)
     Significant Other
Observable
Inputs
(Level 2)
    Significant
Unobservable
Inputs
(Level 3)
 

Assets

          

Cash equivalents:

          

Time deposits

   $ 534       $ 0       $ 534      $ 0   

Money market and other funds

     4,462         3,202         1,260 (1)      0   

U.S. government agencies

     275         0         275        0   

Marketable securities:

          

Time deposits

     495         0         495        0   

U.S. government agencies

     6,226         0         6,226        0   

U.S. government notes

     11,579         11,579         0        0   

Foreign government bonds

     1,629         0         1,629        0   

Municipal securities

     1,794         0         1,794        0   

Corporate debt securities

     6,112         0         6,112        0   

Agency residential mortgage-backed securities

     6,501         0         6,501        0   

 

16


Table of Contents

Description

          Fair Value Measurement at Reporting Date Using  
   As of
December 31,
2011
     Quoted Prices
in Active Markets
for Identical Assets
(Level 1)
     Significant Other
Observable
Inputs
(Level 2)
     Significant
Unobservable
Inputs
(Level 3)
 

Marketable equity securities

     307         307         0         0   

Derivative contracts

     337         0         337         0   

Auction rate securities

     118         0         0         118   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total

   $ 40,369       $ 15,088       $ 25,163       $ 118   
  

 

 

    

 

 

    

 

 

    

 

 

 

Liabilities

           

Derivative contracts

   $ 6       $ 0       $ 6       $ 0   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total

   $ 6       $ 0       $ 6       $ 0   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

(1) 

This balance represents cash collateral received in connection with our securities lending program, which was invested in reverse repurchase agreements maturing within three months.

 

17


Table of Contents

Description

          Fair Value Measurement at Reporting Date Using  
   As of
September 30,
2012
     Quoted Prices
in Active Markets
for Identical Assets
(Level 1)
     Significant Other
Observable
Inputs
(Level 2)
    Significant
Unobservable
Inputs
(Level 3)
 
     (unaudited)  

Assets

  

Cash equivalents:

          

Time deposits

   $ 360       $ 0       $ 360      $ 0   

Money market and other funds

     8,926         7,796         1,130 (1)      0   

U.S. government notes

     750         750         0        0   

Marketable securities:

          

Time deposits

     507         0         507        0   

U.S. government agencies

     1,616         0         1,616        0   

U.S. government notes

     9,179         9,179         0        0   

Foreign government bonds

     1,898         0         1,898        0   

Municipal securities

     1,596         0         1,596        0   

Corporate debt securities

     7,160         0         7,160        0   

Agency residential mortgage-backed securities

     6,754         0         6,754        0   

Asset backed securities

     729         0         729        0   

Marketable equity securities

     25         25         0        0   

Derivative contracts

     241         0         241        0   

Auction rate securities

     80         0         0        80   
  

 

 

    

 

 

    

 

 

   

 

 

 

Total

   $ 39,821       $ 17,750       $ 21,991      $ 80   
  

 

 

    

 

 

    

 

 

   

 

 

 

Liabilities

          

Derivative contracts

   $ 8       $ 0       $ 8      $ 0   
  

 

 

    

 

 

    

 

 

   

 

 

 

Total

   $ 8       $ 0       $ 8      $ 0   
  

 

 

    

 

 

    

 

 

   

 

 

 

 

(1) 

This balance represents cash collateral received in connection with our securities lending program, which was invested in reverse repurchase agreements maturing within three months.

Note 7. Balance Sheet Components

Inventories

Inventories consisted of the following (in millions):

 

     As of
December 31,
2011
     As of
September 30,
2012
 
            (unaudited)  

Raw materials and work in process

   $ 0       $ 132   

Finished goods

     35         486   
  

 

 

    

 

 

 

Inventories

   $ 35       $ 618   
  

 

 

    

 

 

 

Property and Equipment

Property and equipment consisted of the following (in millions):

 

     As of
December 31,
2011
     As of
September 30,
2012
 
            (unaudited)  

Information technology assets

   $ 6,060       $ 7,324   

Land and buildings

     5,228         6,127   

Construction in progress

     2,128         2,233   

Leasehold improvements

     919         1,284   

Furniture and fixtures

     65         70   
  

 

 

    

 

 

 

Total

     14,400         17,038   

Less: accumulated depreciation and amortization

     4,797         5,637   
  

 

 

    

 

 

 

Property and equipment, net

   $ 9,603       $ 11,401   
  

 

 

    

 

 

 

 

18


Table of Contents

Accumulated Other Comprehensive Income

The components of accumulated other comprehensive income were as follows (in millions):

 

     As of
December 31,
2011
    As of
September 30,
2012
 
           (unaudited)  

Foreign currency translation adjustment

   $ (148   $ (246

Net unrealized gains on available-for-sale investments, net of taxes

     327        566   

Net unrealized gains on cash flow hedges, net of taxes

     97        48   
  

 

 

   

 

 

 

Accumulated other comprehensive income

   $ 276      $ 368   
  

 

 

   

 

 

 

Note 8. Acquisitions

On May 22, 2012, we completed our acquisition of Motorola, a provider of innovative technologies, products and services that enable a range of mobile and wireline digital communication, information and entertainment experiences. The acquisition is expected to protect and advance our Android ecosystem and enhance competition in mobile computing. Under the transaction, we acquired all outstanding common shares of Motorola for $40 per share and all vested Motorola stock options and restricted stock units, for a total purchase price of approximately $12.4 billion in cash. In addition, we assumed $401 million of unvested Motorola stock options and restricted stock units, which will be recorded as stock-based compensation expense over the remaining service periods. Transaction costs were approximately $50 million, which were recorded as general and administrative expense as incurred.

The fair value of assets acquired and liabilities assumed was based upon a preliminary valuation and our estimates and assumptions are subject to change within the measurement period. The primary areas of the purchase price that are not yet finalized are related to certain legal matters, income taxes, and residual goodwill. Of the $12.4 billion total purchase price, $2.9 billion was cash acquired, $5.5 billion was attributed to patents and developed technology, $2.5 billion to goodwill, $720 million to customer relationships, and $831 million to other net assets acquired.

The goodwill of $2.5 billion is primarily attributed to the synergies expected to arise after the acquisition. Goodwill is not expected to be deductible for tax purposes.

Supplemental information on an unaudited pro forma basis, as if the Motorola acquisition had been consummated on January 1, 2011, is presented as follows (in millions, except per share amounts):

 

     Three Months Ended
September 30,
     Nine Months Ended
September 30,
 
     2011      2012      2011      2012  
     (unaudited)  

Revenues

   $ 12,928       $ 14,101       $ 36,750          $ 41,730   

Net income

   $ 2,582       $ 2,198       $ 6,261          $ 7,688   

Net income per share of Class A and Class B common stock – diluted

   $ 7.87       $ 6.60       $ 19.14          $ 23.18   

These pro forma results are based on estimates and assumptions, which we believe are reasonable. They are not necessarily indicative of our consolidated results of operations in future periods or the results that actually would have been realized had we been a combined company during the periods presented. The pro forma results include adjustments primarily related to amortization of acquired intangible assets, severance and benefit arrangements in connection with the acquisition, and stock-based compensation expenses for assumed unvested stock options and restricted stock units.

During the nine months ended September 30, 2012, we completed 39 other acquisitions and purchases of intangible assets for a total cash consideration of approximately $1.1 billion, of which $693 million was attributed to goodwill, $436 million to acquired intangible assets, and $31 million to net liabilities assumed. These acquisitions generally enhance the breadth and depth of our expertise in engineering and other functional areas, our technologies, and our product offerings. The amount of goodwill expected to be deductible for tax purposes is approximately $5 million.

 

19


Table of Contents

Pro forma results of operations for these acquisitions have not been presented because they are not material to the consolidated results of operations, either individually or in aggregate.

For all acquisitions completed during the nine months ended September 30, 2012, patents and developed technology have a weighted-average useful life of 8.9 years, customer relationships have a weighted-average useful life of 7.4 years and trade names and other have a weighted-average useful life of 9.3 years.

Note 9. Goodwill and Other Intangible Assets

The changes in the carrying amount of goodwill for the nine months ended September 30, 2012 were as follows (in millions, unaudited):

 

Balance as of December 31, 2011

   $ 7,346   

Goodwill acquired

     3,183   

Goodwill adjustment

     (44
  

 

 

 

Balance as of September 30, 2012

   $ 10,485   
  

 

 

 

As a result of the acquisition of Motorola, we have three operating segments: Google, Mobile, and Home. Amounts of goodwill allocated to the Mobile and Home segments were not material. See Note 15 for further discussion of segment information.

Information regarding our acquisition-related intangible assets is as follows (in millions):

 

     As of December 31, 2011  
     Gross
Carrying
Amount
     Accumulated
Amortization
     Net
Carrying
Value
 

Patents and developed technology

   $ 1,451       $ 698       $ 753   

Customer relationships

     1,288         573         715   

Trade names and other

     359         249         110   
  

 

 

    

 

 

    

 

 

 

Total

   $ 3,098       $ 1,520       $ 1,578   
  

 

 

    

 

 

    

 

 

 
     As of September 30, 2012  
     Gross
Carrying
Amount
     Accumulated
Amortization
     Net
Carrying
Value
 
     (unaudited)  

Patents and developed technology

   $ 7,283       $ 1,097       $ 6,186   

Customer relationships

     2,061         767         1,294   

Trade names and other

     562         288         274   
  

 

 

    

 

 

    

 

 

 

Total

   $ 9,906       $ 2,152       $ 7,754   
  

 

 

    

 

 

    

 

 

 

Amortization expense of acquisition-related intangible assets was $126 million and $327 million for the three and nine months ended September 30, 2011 and $317 million and $634 million for the three and nine months ended September 30, 2012. As of September 30, 2012, expected amortization expense for acquisition-related intangible assets for each of the next five years and thereafter was as follows (in millions, unaudited):

 

Remainder of 2012

   $ 317   

2013

     1,177   

2014

     1,104   

2015

     946   

2016

     877   

2017

     820   

Thereafter

     2,513   
  

 

 

 
   $ 7,754   
  

 

 

 

 

20


Table of Contents

Note 10. Restructuring Charges

Subsequent to our acquisition of Motorola in May 2012, we initiated a restructuring plan primarily in our Mobile segment to reduce workforce, reorganize management structure, close or consolidate certain facilities, as well as simplify our mobile product portfolio. These changes are designed to return Motorola’s Mobile segment to profitability. For the nine months ended September 30, 2012, activities related to restructuring charges were summarized as below (in millions, unaudited):

 

     Severance and
Other Charges
 

Balance as of December 31, 2011

   $ 0   

Charges

     454   

Cash payments

     (98

Non-cash items(1)

     (143
  

 

 

 

Balance as of September 30, 2012

   $ 213   
  

 

 

 

 

(1) 

Non-cash items were primarily related to restricted stock units and stock options.

For the three and nine months ended September 30, 2012, restructuring charges were included in Costs and Expenses as follows (in millions, unaudited):

 

     Three Months      Nine Months  
     Ended September 30, 2012  

Cost of revenues – Motorola

   $ 56       $ 65   

Research and development

     116         128   

Sales and marketing

     100         128   

General and administrative

     25         133   
  

 

 

    

 

 

 

Total charges

   $ 297       $ 454   
  

 

 

    

 

 

 

Note 11. Interest and Other Income, Net

The components of interest and other income, net, were as follows (in millions):

 

     Three Months Ended
September 30,
    Nine Months Ended
September 30,
 
     2011     2012     2011     2012  
     (unaudited)  

Interest income

   $ 211      $ 172      $ 613      $ 534   

Interest expense

     (21     (21     (38     (63

Realized gains on available-for-sale investments, net

     109        36        211        211   

Foreign currency exchange losses, net

     (24     (147     (224     (439

Gain on divestiture of business

     0        0        0        188   

Other

     27        23        40        42   
  

 

 

   

 

 

   

 

 

   

 

 

 

Interest and other income, net

   $ 302      $ 63      $ 602      $ 473   
  

 

 

   

 

 

   

 

 

   

 

 

 

 

21


Table of Contents

Note 12. Contingencies

Legal Matters

Antitrust Investigations

On June 23, 2011, we received a Civil Investigative Demand (CID) from the U.S. Federal Trade Commission’s (FTC) Bureau of Competition and a subpoena from the FTC’s Bureau of Consumer Protection relating to a review by the FTC of our business practices, including search and advertising. State attorneys general from the states of Texas, Ohio, and Mississippi have issued similar CIDs. We are cooperating with the FTC and the state attorneys general and are responding to their information requests on an ongoing basis.

The European Commission’s (EC) Directorate General for Competition has also opened an investigation into various antitrust-related complaints against us. On February 10, 2010, we received notification from the EC about three antitrust complaints filed by Ciao, Ejustice, and Foundem, respectively. On November 30, 2010, the EC formally opened proceedings against us. Since November 2010, 1plusV, parent company of Ejustice, and VfT, an association of business listings providers in Germany, have filed similar complaints against us. On March 31, 2011, Microsoft Corporation submitted a similar complaint to the EC against us. On the same day, the EC notified us of additional complaints filed by Elfvoetbal, Hotmaps, Interactive Lab, and nnpt.it, and on August 30, 2011 of a complaint by dealdujour.pro. In addition, in December 2011, the Spanish Association of Daily Newspaper Publishers also submitted a complaint to the EC against us. In January 2012, Twenga brought a complaint against us and, in February 2012, the German newspaper associations, Bundesverband Deutscher Zeitungsverleger (BDZV) and Verband Deutscher Zeitschriftenverleger (VDZ), also brought a complaint against us with the EC. In March and April of 2012, the EC asked us to comment on Expedia’s, Tripadvisor’s, Odigeo’s and Streetmap’s complaints against us. In August 2012, Nextag submitted its complaint, echoing similar issues. We believe we have adequately responded to all of the allegations made against us. We are cooperating with the EC and are pursuing a potential resolution.

In June 2012, we received a CID and a subpoena duces tecum from the FTC’s Bureau of Competition seeking documents and information broadly related to Motorola’s licensing practices for standards-essential patents and use of standards-essential patents in litigation. We are cooperating with the FTC and responding to the information requests on an ongoing basis. The EC has also opened an investigation into Motorola’s licensing practices for standards-essential patents and use of standards-essential patents in litigation on the basis of complaints brought by Microsoft and Apple. We are cooperating with the EC and responding to the information requests on an ongoing basis.

The Comision Nacional de Defensa de la Competencia in Argentina, the Competition Commission of India, and the Korea Fair Trade Commission in South Korea have also opened investigations into certain business practices.

EPA Investigation

In February 2009, we learned of a U.S. Environmental Protection Agency (EPA) investigation into an alleged release of refrigerant at one of our smaller data center facilities, which we acquired from DoubleClick, and the accuracy of related statements and records. We are cooperating with the EPA and have provided documents and other materials.

Patent and Intellectual Property Claims

We have had patent, copyright, and trademark infringement lawsuits filed against us claiming that certain of our products, services, and technologies, including Android, Google Search, Google AdWords, Google AdSense, Google Books, Google News, Google Image Search, Google Chrome, Google Talk, Google Voice, Motorola devices and YouTube, infringe the intellectual property rights of others. Adverse results in these lawsuits may include awards of substantial monetary damages, costly royalty or licensing agreements, or orders preventing us from offering certain features, functionalities, products, or services, and may also cause us to change our business practices, and require development of non-infringing products or technologies, which could result in a loss of revenues for us and otherwise harm our business. In addition, the U.S. International Trade Commission (ITC) has increasingly become an important forum to litigate intellectual property disputes because an ultimate loss for a company or its suppliers in an ITC action could result in a prohibition on importing infringing products into the U.S. Since the U.S. is an important market, a prohibition on importation could have an adverse effect on us, including preventing us from importing many important products into the U.S. or necessitating workarounds that may limit certain features of our products.

 

22


Table of Contents

Furthermore, many of our agreements with our customers and partners require us to indemnify them for certain intellectual property infringement claims against them, which would increase our costs as a result of defending such claims, and may require that we pay significant damages if there were an adverse ruling in any such claims. Our customers and partners may discontinue the use of our products, services, and technologies, as a result of injunctions or otherwise, which could result in loss of revenues and adversely impact our business.

Other

We are also regularly subject to claims, suits, government investigations, and other proceedings involving competition and antitrust (such as the pending investigations by the FTC and the EC described above), intellectual property, privacy, tax, labor and employment, commercial disputes, content generated by our users, goods and services offered by advertisers or publishers using our platforms, personal injury, consumer protection, and other matters. Such claims, suits, government investigations, and other proceedings could result in fines, civil or criminal penalties, or other adverse consequences.

Certain of our outstanding legal matters include speculative claims for substantial or indeterminate amounts of damages. We record a liability when we believe that it is both probable that a loss has been incurred, and the amount can be reasonably estimated. We evaluate, on a monthly basis, developments in our legal matters that could affect the amount of liability that has been previously accrued, and make adjustments as appropriate. Significant judgment is required to determine both likelihood of there being and the estimated amount of a loss related to such matters.

With respect to our outstanding legal matters, based on our current knowledge, we believe that the amount or range of reasonably possible loss will not, either individually or in the aggregate, have a material adverse effect on our business, consolidated financial position, results of operations, or cash flows. However, the outcome of such legal matters is inherently unpredictable and subject to significant uncertainties.

We expense legal fees in the period in which they are incurred.

Income Taxes

We are under audit by the Internal Revenue Service (IRS) and various other tax authorities. We have reserved for potential adjustments to our provision for income taxes that may result from examinations by, or any negotiated agreements with, these tax authorities, and we believe that the final outcome of these examinations or agreements will not have a material effect on our results of operations. If events occur which indicate payment of these amounts is unnecessary, the reversal of the liabilities would result in the recognition of tax benefits in the period we determine the liabilities are no longer necessary. If our estimates of the federal, state, and foreign income tax liabilities are less than the ultimate assessment, a further charge to expense would result.

Note 13. Stockholders’ Equity

The following table presents the weighted-average assumptions used to estimate the fair values of the stock options granted in the period presented:

 

     Three Months Ended
September  30,

2011
    Nine Months Ended
September 30,
 
       2011     2012  
     (unaudited)  

Risk-free interest rate

     1.7     2.3     1.0

Expected volatility

     33     33     29

Expected life (in years)

     6.2        5.9        5.3   

Dividend yield

     0        0        0   

Weighted-average estimated fair value of options granted during the period

     $210.06      $ 210.24      $ 193.80   

There were no stock options granted during the three months ended September 30, 2012.

 

23


Table of Contents

The following table summarizes the activities for our stock options for the nine months ended September 30, 2012:

 

     Options Outstanding  
     Number of
Shares
    Weighted-
Average
Exercise Price
     Weighted-
Average
Remaining
Contractual
Term
(in years)
     Aggregate
Intrinsic
Value
(in millions) (1)
 
     (unaudited)  

Balance at December 31, 2011

     9,807,252      $ 357.92         

Granted (2)

     1,374,577      $ 578.12         

Exercised

     (1,929,716   $ 307.57         

Forfeited/canceled

     (219,673   $ 462.80         
  

 

 

         

Balance at September 30, 2012

     9,032,440      $ 399.63         5.5       $ 3,205   
  

 

 

         

Vested and exercisable as of September 30, 2012

     6,095,398      $ 343.12         4.2       $ 2,507   

Vested and exercisable as of September 30, 2012 and expected to vest thereafter (3)

     8,645,925      $ 394.40         5.5       $ 3,113   

 

(1) 

The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the closing stock price of $754.50 of our Class A common stock on September 28, 2012.

(2) 

Includes options granted in connection with the acquisition of Motorola.

(3) 

Options expected to vest reflect an estimated forfeiture rate.

The following table summarizes additional information regarding outstanding, exercisable, and vested and exercisable stock options at September 30, 2012:

 

Options Outstanding

     Options Exercisable      Options Vested and
Exercisable
 

Range of Exercise

Prices

   Number of
Shares
     Weighted-
Average
Remaining
Life
(in years)
     Weighted-
Average
Exercise
Price
     Number of
Shares
     Weighted-
Average
Exercise
Price
     Number of
Shares
     Weighted-
Average
Exercise
Price
 
                   (unaudited)                       

$0.30–$94.80

     194,011         1.7       $ 27.88         194,011       $ 27.88         187,955       $ 25.96   

$117.84–$198.41

     268,416         2.2       $ 178.42         268,416       $ 178.42         268,416       $ 178.42   

$205.96–$298.86

     309,878         2.7       $ 275.33         309,104       $ 275.30         309,104       $ 275.30   

$300.97–$399.00

     4,229,411         4.1       $ 309.73         3,672,966       $ 309.74         3,672,966       $ 309.74   

$401.78–$499.07

     1,097,537         6.2       $ 443.35         797,978       $ 442.21         797,978       $ 442.21   

$501.27–$595.35

     1,840,306         7.2       $ 536.11         757,132       $ 528.90         757,132       $ 528.90   

$601.17–$699.35

     1,092,801         9.2       $ 629.39         101,767       $ 614.69         101,767       $ 614.69   

$710.84

     80         5.2       $ 710.84         80       $ 710.84         80       $ 710.84   
  

 

 

          

 

 

       

 

 

    

$0.30–$710.84

     9,032,440         5.5       $ 399.63         6,101,454       $ 342.87         6,095,398       $ 343.12   
  

 

 

          

 

 

       

 

 

    

The above tables include approximately 1.5 million warrants held by selected financial institutions that were stock options purchased from employees under our Transferable Stock Option (TSO) program, with a weighted-average exercise price of $364.72 and a weighted-average remaining life of 1.3 years.

During the nine months ended September 30, 2012, the number of shares underlying TSOs sold to selected financial institutions under the TSO program was 986,858 at a total value of $283 million, or an average price of $287.22 per share, including an average premium of $9.94 per share. The premium is calculated as the difference between (a) the sale price of the TSO and (b) the intrinsic value of the TSO, which we define as the excess, if any, of the price of our Class A common stock at the time of the sale over the exercise price of the TSO.

The total grant date fair value of stock options vested during the three and nine months ended September 30, 2011 was $172 million and $422 million. The total grant date fair value of stock options vested during the three and nine months ended September 30, 2012 was $112 million and $400 million. The aggregate intrinsic value of all stock options and warrants exercised during the three and nine months ended September 30, 2011 was $141 million and $454 million. The aggregate intrinsic value of all stock options and warrants exercised during the three and nine months ended September 30, 2012 was $406 million and $638 million. These amounts do not include the aggregate sales price of stock options sold under our TSO program.

 

24


Table of Contents

As of September 30, 2012, there was $455 million of unrecognized compensation cost related to outstanding stock options. This amount is expected to be recognized over a weighted-average period of 2.3 years. To the extent the forfeiture rate is different from what we have anticipated, stock-based compensation related to these awards will be different from our expectations.

The following table summarizes the activities for our unvested restricted stock units (RSUs) for the nine months ended September 30, 2012:

 

     Unvested Restricted Stock Units  
     Number of
Shares
    Weighted-
Average
Grant-Date
Fair Value
 
     (unaudited)  

Unvested at December 31, 2011

     8,822,648      $ 520.27   

Granted(1)

     6,170,515      $ 595.16   

Vested

     (2,803,258   $ 524.98   

Forfeited/canceled

     (522,873   $ 540.51   
  

 

 

   

Unvested at September 30, 2012

     11,667,032      $ 557.96   
  

 

 

   

Expected to vest after September 30, 2012 (2)

     10,131,651      $ 557.96   

 

(1) 

Includes RSUs granted in connection with the acquisition of Motorola.

(2) 

RSUs expected to vest reflect an estimated forfeiture rate.

As of September 30, 2012, there was $5.2 billion of unrecognized compensation cost related to unvested RSUs. This amount is expected to be recognized over a weighted-average period of 2.8 years. To the extent the actual forfeiture rate is different from what we have anticipated, stock-based compensation related to these awards will be different from our expectations.

Stock Dividend

In April 2012, our board of directors approved amendments to our certificate of incorporation that would, among other things, create a new class of non-voting capital stock (Class C capital stock). The amendments authorized 3 billion shares of Class C capital stock and also increased the authorized shares of Class A common stock from 6 billion to 9 billion. The amendments are reflected in our Fourth Amended and Restated Certificate of Incorporation (New Charter), the adoption of which was approved by stockholders at our 2012 Annual Meeting of Stockholders held on June 21, 2012. We have announced the intention of our board of directors to consider a distribution of shares of the Class C capital stock as a dividend to our holders of Class A and Class B common stock (Dividend). The Class C capital stock will have no voting rights, except as required by applicable law. Except as expressly provided in the New Charter, shares of Class C capital stock will have the same rights and privileges and rank equally, share ratably and be identical in all other respects to the shares of Class A common stock and Class B common stock as to all matters.

The par value per share of our shares of Class A common stock and Class B common stock will remain unchanged at $0.001 per share after the Dividend. On the effective date of the Dividend, there will be a transfer between retained earnings and common stock and the amount transferred will be equal to the $0.001 par value of the Class C capital stock that is issued. We will give retroactive effect to prior period share and per share amounts in our consolidated financial statements for the effect of the Dividend, such that prior periods are comparable to current period presentation.

Note 14. Income Taxes

We are subject to income taxes in the U.S. and numerous foreign jurisdictions. Significant judgment is required in evaluating our uncertain tax positions and determining our provision for income taxes. Our total unrecognized tax benefits were $1,564 million and $1,887 million as of December 31, 2011 and September 30, 2012. Our total unrecognized tax benefits that, if recognized, would affect our effective tax rate were $1,350 million and $1,645 million as of December 31, 2011 and September 30, 2012. Our existing tax positions will continue to generate an increase in liabilities for unrecognized tax benefits.

 

25


Table of Contents

Our effective tax rate could fluctuate significantly on a quarterly basis and could be adversely affected to the extent earnings are lower than anticipated in countries that have lower statutory rates and higher than anticipated in countries that have higher statutory rates. Our effective tax rate could also fluctuate due to the net gains and losses recognized by legal entities on certain hedges and related hedged intercompany and other transactions under our foreign exchange risk management program, by changes in the valuation of our deferred tax assets or liabilities, or by changes in tax laws, regulations, or accounting principles, as well as certain discrete items. In addition, we are subject to the continuous examination of our income tax returns by the IRS and other tax authorities. We regularly assess the likelihood of adverse outcomes resulting from these examinations to determine the adequacy of our provision for income taxes.

Note 15. Information about Segments and Geographic Areas

Prior to the second quarter of 2012, our chief operating decision makers (i.e., chief executive officer and his direct reports) reviewed financial information presented on a consolidated basis, accompanied by disaggregated information about revenues by geographic region for purposes of allocating resources and evaluating financial performance. As a result of our Motorola acquisition in the second quarter of 2012, our chief operating decision makers review financial information for the following three operating segments:

 

   

Google – includes our advertising and other non-advertising businesses

 

   

Mobile – includes our mobile device business acquired from Motorola

 

   

Home – includes our digital set-top box business acquired from Motorola

Our chief operating decision makers do not evaluate operating segments using asset information.

The following table sets forth revenues and operating income (loss) by operating segment (in millions):

 

     Three Months Ended
September 30,
    Nine Months Ended
September 30,
 
     2011      2012     2011      2012  
     (unaudited)  

Google:

          

Revenues

   $ 9,720       $ 11,526      $ 27,322       $ 33,135   

Operating income

     3,629         3,951        10,172         11,884   

Mobile:

          

Revenues

     0         1,778        0         2,621   

Operating loss

     0         (176     0         (217

Home:

          

Revenues

     0         797        0         1,204   

Operating income

     0         25        0         28   

A reconciliation of the total segment operating income to the consolidated operating income is as follows (in millions):

 

     Three Months Ended
September 30,
    Nine Months Ended
September 30,
 
     2011     2012     2011     2012  
     (unaudited)  

Total segment operating income

   $ 3,629      $ 3,800      $ 10,172      $ 11,695   

Unallocated items

     (571     (1,064     (1,937     (2,367
  

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated operating income

   $ 3,058      $ 2,736      $ 8,235      $ 9,328   
  

 

 

   

 

 

   

 

 

   

 

 

 

Unallocated items, including stock-based compensation expense, restructuring and other charges related to our Motorola business, and a charge related to the resolution of a Department of Justice investigation, are not allocated to each segment because we do not include this information in our measurement of the performance of our operating segments.

 

26


Table of Contents

Revenues by geography are based on the billing addresses of our customers for the Google segment, and the ship-to addresses of our customers for the Mobile and the Home segments. The following tables set forth revenues and long-lived assets by geographic area (in millions):

 

     Three Months Ended
September 30,
     Nine Months Ended
September 30,
 
     2011      2012      2011      2012  
     (unaudited)  

Revenues:

           

United States

   $ 4,420       $ 6,999       $ 12,580       $ 17,569   

United Kingdom

     1,047         1,226         2,993         3,562   

Rest of the world

     4,253         5,876         11,749         15,829   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total revenues

   $ 9,720       $ 14,101       $ 27,322       $ 36,960   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

     As of
December 31,
2011
     As of
September 30,
2012
 
            (unaudited)  

Long-lived assets:

     

United States

   $ 15,963       $ 20,558   

International

     3,853         12,351   
  

 

 

    

 

 

 

Total long-lived assets

   $ 19,816       $ 32,909   
  

 

 

    

 

 

 

 

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read together with our consolidated financial statements and related notes included in Part I, Item 1 of this Quarterly Report on Form 10-Q.

Overview

Google is a global technology leader focused on improving the ways people connect with information. Our innovations in web search and advertising have made our website a top internet property and our brand one of the most recognized in the world. Our mission is to organize the world’s information and make it universally accessible and useful. We serve three primary constituencies:

 

   

Users. We provide users with products and services that enable people to more quickly and easily find, create, and organize information that is useful to them.

 

   

Advertisers. We provide advertisers with cost-effective ways to deliver online and offline ads to customers across Google-owned websites and through the Google Network, which is the network of third parties that use our advertising programs to deliver relevant ads with their search results and content.

 

   

Google Network Members and Other Content Providers. We provide members of our Google Network with our Google AdSense programs. These include programs through which we distribute our advertisers’ AdWords ads for display on the websites of our Google Network Members. We share most of the fees these ads generate with our Google Network Members, thereby creating an important revenue stream for them. In addition, we have entered into arrangements with other content providers under which we distribute or license their video and other content, and we may display ads next to or as part of this content on the pages of our websites. We share most of the fees these ads generate with these content providers, thereby creating an important revenue stream for these partners.

As a result of our acquisition of Motorola, we also provide innovative technologies, products and services that enable a range of mobile and wireline digital communication, information and entertainment experiences. Motorola’s integrated products and platforms deliver rich multimedia content, such as voice, video, messaging and internet-based applications and services to multiple screens, such as mobile devices, including smartphones and media tablets, televisions, and personal computers.

 

27


Table of Contents

Our Motorola business is comprised of two segments. The Mobile segment is focused on mobile wireless devices and related products and services. The Home segment is focused on technologies and devices that provide video entertainment services to consumers by enabling subscribers to access a variety of interactive digital television services.

How We Generate Revenue

We generate revenues from our Google business primarily by delivering online advertising, and from our Motorola business primarily by selling hardware products.

Google (Advertising and Other)

Advertising revenues made up 96% of our Google revenues for the three and nine months ended September 30, 2011, and 94% and 95% of our Google revenues for the three and nine months ended September 30, 2012, respectively. We derive most of our other revenues from our enterprise products, as well as our display advertising management services to advertisers, ad agencies, and publishers.

Google AdWords is our auction-based advertising program that enables advertisers to place text-based and display ads on our websites and our Google Network Members’ websites. Display advertising comprises the videos, text, images, and other interactive ads that run across the web on computers and mobile devices, including smart phones and handheld computers such as netbooks and tablets. Most of our AdWords advertisers pay us on a cost-per-click basis, which means that an advertiser pays us only when a user clicks on one of its ads. We also offer AdWords on a cost-per-impression basis that enables advertisers to pay us based on the number of times their ads appear on our websites and our Google Network Members’ websites as specified by the advertisers. For advertisers using our AdWords cost-per-click pricing, we recognize as revenue the fees charged to advertisers each time a user clicks on one of the ads that appears next to the search results or content on our websites or our Google Network Members’ websites. For advertisers using our AdWords cost-per-impression pricing, we recognize as revenue the fees charged to advertisers each time their ads are displayed on our websites or our Google Network Members’ websites. Our AdWords agreements are generally terminable at any time by our advertisers.

Google AdSense refers to the online programs through which we distribute our advertisers’ AdWords ads for display on our Google Network Members’ websites, as well as programs to deliver ads on television broadcasts. Our AdSense programs include AdSense for search and AdSense for content.

AdSense for search is our online service for distributing relevant ads from our advertisers for display with search results on our Google Network Members’ websites. To use AdSense for search, most of our AdSense for search partners add Google search functionality to their web pages in the form of customizable Google search boxes. When visitors to these websites search either the website or the internet using these customizable search boxes, we display relevant ads on the search results pages, targeted to match user search queries. Ads shown through AdSense for search are text ads.

AdSense for content is our online service for distributing ads from our advertisers that are relevant to content on our Google Network Members’ websites. Under this program, we use automated technology to analyze the meaning of the content on the web page and serve relevant ads based on the meaning of such content. For example, a web page on an automotive blog that contains an entry about vintage cars might display ads for vintage car parts or vintage car shows. These ads are displayed in spaces that our AdSense for content partners have set aside on their websites. AdSense for content allows a variety of ad types to be shown, including text ads, image ads, Google Video Ads, link units (which are sets of clickable links to topic pages related to page content), themed units (which are regular text ads with graphic treatments that change seasonally and by geography), and gadget ads (which are customized “mini-sites” that run as ads on AdSense publisher websites).

For our online AdSense program, our advertisers pay us a fee each time a user clicks on one of our advertisers’ ads displayed on our Google Network Members’ websites or, for those advertisers who choose our cost-per-impression pricing, as their ads are displayed. To date, we have paid most of these advertiser fees to our Google Network Members, and we expect to continue doing so for the foreseeable future. We recognize these advertiser fees as revenue and the portion of the advertiser fee we pay to our Google Network Members as traffic acquisition costs under cost of revenues. Google Network Members do not pay any fees associated with the use of our AdSense program on their websites.

Our agreements with Google Network Members consist largely of uniform online “click-wrap” agreements that members enter into by interacting with our registration websites. The standard agreements have no stated term and are terminable at will. Agreements with our larger members are individually negotiated. Both the standard agreements and the negotiated agreements require us to share with the Google Network Member most of the advertiser fees generated by users clicking on ads on the Google Network Member’s website or, for advertisers who choose our cost-per-impression pricing, as the ads are displayed on the Google Network Member’s website. For example, under our standard agreements, we pay 51% and 68% of the fees collected from advertisers to our Google Network Members in AdSense for search and AdSense for content, respectively.

 

28


Table of Contents

We have entered into arrangements with certain content providers under which we distribute or license their video and other content. Our agreements with content providers are typically standard agreements with no stated term and are terminable at will. Agreements with our larger members are individually negotiated. Both the standard agreements and the negotiated agreements require us to pay the content providers for the content we license. In a number of these arrangements, we display ads on the pages of our websites from which the content is viewed and share most of the fees these ads generate with the content providers. We recognize these advertiser fees as revenue and the fees we pay to our content providers as content acquisition costs under cost of revenues.

We believe the factors that influence the success of our advertising programs include the following:

 

   

The relevance, objectivity, quality, and precision of our search results and the relevance and quality of ads displayed with each search results page.

 

   

The number of searches initiated at our websites and our Google Network Members’ websites and the underlying purpose of these searches (for instance, whether they are for academic research, to find a news article, or to find a product or service) and the platform used to initiate the searches (for instance, whether they are initiated via desktop or mobile devices).

 

   

Our ability to increase traffic on our websites and our Google Network Members’ websites via new and improved ad formats, through devices other than personal computers, such as mobile phones and tablets.

 

   

The number and prominence of ads displayed on our websites and our Google Network Members’ websites.

 

   

The number of visits to, and the content of, our Google Network Members’ websites and certain of our websites and the relevance and quality of the ads we display next to this content.

 

   

The advertisers’ return on investment from advertising campaigns on our websites or our Google Network Members’ websites compared to other forms of advertising and other available online environments for advertising, including those of our competitors.

 

   

The total advertising spending budgets of each advertiser.

 

   

The number of advertisers and the breadth of items advertised.

 

   

The amount we ultimately pay our Google Network Members, distribution partners, and our content providers for traffic, access points, and content, compared to the amount of revenues we generate.

We also generate revenues from the sale of hardware products. We recognize fees derived from the sale of these products as other revenues in the period in which they are delivered.

Motorola (Hardware and Other)

We generate revenues from our Motorola business through two segments. The Mobile segment designs, manufactures, sells and services wireless mobile devices, with integrated software and accessory products. The Home segment designs, manufactures, sells, installs and services set-top boxes for digital and Internet protocol (IP) video, satellite and terrestrial broadcast networks, and Internet protocol television (IPTV) distribution systems, broadband access network infrastructure platforms, and associated software solutions to cable TV and telecommunication service providers.

Trends in Our Businesses

Advertising transactions continue to shift from offline to online as the digital economy evolves. This has contributed to the rapid growth of our business since inception, resulting in substantially increased revenues, and we expect that our business will continue to grow. However, our revenue growth rate has generally declined over time, and it could do so in the future as a result of a number of factors, including increasing competition, our investments in new business strategies, products, services, and technologies, changes in our product mix, query growth rates and how users make queries, challenges in maintaining our growth rate as our revenues increase to higher levels, and the evolution of the online advertising market, including the increasing variety of online platforms for advertising, and other markets in which we participate. Mobile search queries and mobile commerce are growing dramatically around the world, and consumers are using multiple devices to access information. Over time these trends have resulted in changes in our product mix, including a significant increase in mobile search queries and a deceleration in the growth of desktop queries. We expect that our revenue growth rate will continue to be affected by evolving consumer preferences, as well as by advertising trends, the acceptance by mobile users of our products and services, and our ability to create a seamless experience for both users and advertisers in a multi-screen environment. In addition, if there is a further general economic downturn, this may result in fewer commercial queries by our users and may cause advertisers to reduce the amount they spend on online advertising, including the amount they are willing to pay for each click or impression, which could negatively affect the growth rate of our revenues. We plan to continue to invest aggressively in our core areas of strategic focus.

 

29


Table of Contents

The main focus of our advertising programs is to provide relevant and useful advertising to our users, reflecting our commitment to constantly improve their overall web experience. As a result, we expect to continue to take steps to improve the relevance of the ads displayed on our websites and our Google Network Members’ websites. These steps include not displaying ads that generate low click-through rates or that send users to irrelevant or otherwise low quality websites and terminating our relationships with those Google Network Members whose websites do not meet our quality requirements. We may also continue to take steps to reduce the number of accidental clicks by our users. These steps could negatively affect the growth rate of our revenues.

Both seasonal fluctuations in internet usage and traditional retail seasonality have affected, and are likely to continue to affect, our business. Internet usage generally slows during the summer months, and commercial queries typically increase significantly in the fourth quarter of each year. These seasonal trends have caused, and will likely continue to cause, fluctuations in our quarterly results, including fluctuations in sequential revenues, as well as aggregate paid click and average cost-per-click growth rates.

The operating margin we realize on revenues generated from ads placed on our Google Network Members’ websites through our AdSense program is significantly lower than the operating margin we realize from revenues generated from ads placed on our websites because most of the advertiser fees from ads served on Google Network Members’ websites are shared with our Google Network Members. For the past five years, growth in advertising revenues from our websites has generally exceeded that from our Google Network Members’ websites. This trend has had a positive impact on our operating margins, and we expect that this will continue for the foreseeable future, although the relative rate of growth in revenues from our websites compared to the rate of growth in revenues from our Google Network Members’ websites may vary over time. Also, the margins on advertising revenues from mobile devices and other newer advertising formats are generally lower than those from desktop computers and tablets. We expect this trend to continue in the near future and that it will continue to pressure our margins, particularly if we fail to realize the opportunities we anticipate with the transition to a dynamic multi-screen environment.

We conduct our Motorola business in highly competitive markets, facing both new and established competitors. The markets for many of our products are characterized by rapidly changing technologies, frequent new product introductions, changing consumer trends, short product life cycles, consumer loyalty and evolving industry standards. Market disruptions caused by new technologies, the entry of new competitors, consolidations among our customers and competitors, changes in regulatory requirements, changes in economic conditions, supply chain interruptions or other factors, can introduce volatility into our businesses. Meeting all of these challenges requires consistent operational planning and execution and investment in technology, resulting in innovative products that meet the needs of our customers around the world.

From an overall business perspective, we continue to invest aggressively in our systems, data centers, corporate facilities, information technology infrastructure, and employees. We expect to continue our hiring in the remainder of 2012 and provide competitive compensation programs for our employees. Our full-time employee headcount was 31,353 at September 30, 2011 and 53,546 at September 30, 2012, which includes 17,428 headcount related to Motorola. Acquisitions will also remain an important component of our strategy and use of capital, and we expect our current pace of acquisitions to continue. We expect our cost of revenues will increase in dollars and may increase as a percentage of revenues in future periods, primarily as a result of forecasted increases in traffic acquisition costs, data center costs, content acquisition costs, credit card and other transaction fees, manufacturing and inventory-related costs, and other costs. In particular, traffic acquisition costs as a percentage of advertising revenues may increase in the future if we are unable to continue to improve the monetization or generation of revenues from traffic on our websites and our Google Network Members’ websites.

As we expand our advertising programs and other products to international markets, we continue to increase our exposure to fluctuations in foreign currency to U.S. dollar exchange rates. We have a foreign exchange risk management program that is designed to reduce our exposure to fluctuations in foreign currency exchange rates. However, this program will not fully offset the effect of fluctuations on our revenues and earnings.

Results of Operations

We completed our acquisition of Motorola on May 22, 2012 (the acquisition date). The operating results of Motorola were included in our Consolidated Statement of Income from the acquisition date through September 30, 2012. In addition, we initiated a restructuring plan in our Motorola business. See Note 10 of Notes to Consolidated Financial Statements included in Part I, Item 1 of this Quarterly Report on Form 10-Q for further discussion of this restructuring plan and the associated restructuring charges. We continue to evaluate our plans and further restructuring actions may occur, which may cause us to incur additional restructuring charges, some of which may be significant.

 

30


Table of Contents

The following table presents our historical operating results as a percentage of our revenues for the periods indicated:

 

     Three Months Ended
September 30,
    Nine Months Ended
September 30,
 
     2011     2012     2011     2012  
     (unaudited)  

Consolidated Statements of Income Data:

        

Revenues:

        

Google (advertising and other)

     100.0     81.7     100.0     89.7

Motorola (hardware and other)

     0        18.3        0        10.3   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total revenues

     100.0     100.0     100.0     100.0
  

 

 

   

 

 

   

 

 

   

 

 

 

Costs and expenses:

        

Cost of revenues – Google (advertising and other)

     34.8        31.5        34.7        33.0   

Cost of revenues – Motorola (hardware and other)

     0        15.0        0        8.5   

Research and development

     14.4        14.2        14.1        13.6   

Sales and marketing

     12.4        12.5        12.2        12.1   

General and administrative

     6.9        7.4        7.1        7.6   

Charge related to resolution of Department of Justice investigation

     0        0        1.8        0   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total costs and expenses

     68.5        80.6        69.9        74.8   
  

 

 

   

 

 

   

 

 

   

 

 

 

Income from operations

     31.5        19.4        30.1        25.2   

Interest and other income, net

     3.1        0.4        2.2        1.3   
  

 

 

   

 

 

   

 

 

   

 

 

 

Income before income taxes

     34.6        19.8        32.3        26.5   

Provision for income taxes

     6.5        4.4        6.6        5.3