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GOOG » Topics » Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services.This excerpt taken from the GOOG 10-K filed Feb 12, 2010. Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services. There is an ongoing and increasing effort by index spammers to develop ways to manipulate our web search results. For example, because our web search technology ranks a web pages relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business. This excerpt taken from the GOOG 10-Q filed May 6, 2009. Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services. There is an ongoing and increasing effort by index spammers to develop ways to manipulate our web search results. For example, because our web search technology ranks a web pages relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business. This excerpt taken from the GOOG 10-K filed Feb 13, 2009. Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services. There is an ongoing and increasing effort by index spammers to develop ways to manipulate our web search results. For example, because our web search technology ranks a web pages relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business. This excerpt taken from the GOOG 10-Q filed Nov 7, 2008. Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services. There is an ongoing and increasing effort by index spammers to develop ways to manipulate our web search results. For example, because our web search technology ranks a web pages relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business. This excerpt taken from the GOOG 10-Q filed Aug 7, 2008. Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services. There is an ongoing and increasing effort by index spammers to develop ways to manipulate our web search results. For example, because our web search technology ranks a web pages relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business. This excerpt taken from the GOOG 10-Q filed May 12, 2008. Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services. There is an ongoing and increasing effort by index spammers to develop ways to manipulate our web search results. For example, because our web search technology ranks a web pages relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business.
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Table of ContentsThese excerpts taken from the GOOG 10-K filed Feb 15, 2008. Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services. There is an ongoing and increasing effort by index spammers to develop ways to manipulate our web search results. For example, because our web search technology ranks a web pages relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business. Index spammers could harm the integrity of our web search results, which could damage our reputation and There is an ongoing and increasing effort by index FACE="Times New Roman" SIZE="2">If we were to lose the services of Eric, Larry, Sergey or other members of our senior management team, we may not be able to execute our business strategy. STYLE="margin-top:6px;margin-bottom:0px; text-indent:4%">Our future success depends in a large part upon the continued service of key members of our senior management team. In particular, our CEO, Eric Schmidt,and our founders, Larry Page and Sergey Brin, are critical to the overall management of Google as well as the development of our technology, our culture and our strategic direction. All of our executive officers and key employees are at-will employees, and we do not maintain any key-person life insurance policies. The loss of any of our management or key personnel could seriously harm our business. FACE="Times New Roman" SIZE="2">We rely on highly skilled personnel and, if we are unable to retain or motivate key personnel or hire qualified personnel, we may not be able to grow effectively. STYLE="margin-top:6px;margin-bottom:0px; text-indent:4%">Our performance largely depends on the talents and efforts of highly skilled individuals. Our future success depends on our continuing ability toidentify, hire, develop, motivate and retain highly skilled personnel for all areas of our organization. Competition in our industry for qualified employees is intense, and certain of our competitors have directly targeted our employees. Our continued ability to compete effectively depends on our ability to attract new employees and to retain and motivate our existing employees.
27 Table of ContentsWe have in the past maintained a rigorous, highly selective and time-consuming hiring process. We believe This excerpt taken from the GOOG 10-Q filed Nov 7, 2007. Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services. There is an ongoing and increasing effort by index spammers to develop ways to manipulate our web search results. For example, because our web search technology ranks a web pages relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business. This excerpt taken from the GOOG 10-Q filed Aug 9, 2007. Index spammers could harm the integrity of our web search results, which could damage our reputation and cause our users to be dissatisfied with our products and services. There is an ongoing and increasing effort by index spammers to develop ways to manipulate our web search results. For example, because our web search technology ranks a web pages relevance based in part on the importance of the web sites that link to it, people have attempted to link a group of web sites together to manipulate web search results. We take this problem very seriously because providing relevant information to users is critical to our success. If our efforts to combat these and other types of index spamming are unsuccessful, our reputation for delivering relevant information could be diminished. This could result in a decline in user traffic, which would damage our business. | EXCERPTS ON THIS PAGE:
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