GOOG » Topics » Note 14. Information about Geographic Areas

This excerpt taken from the GOOG 10-Q filed Nov 7, 2008.

Note 14. Information about Geographic Areas

Our chief operating decision-makers (i.e., our chief executive officer, his direct reports and our presidents) review financial information presented on a consolidated basis, accompanied by disaggregated information about revenues by geographic region for purposes of allocating resources and evaluating financial performance. There are no segment managers who are held accountable by our chief operating decision-makers, or anyone else, for operations, operating results and planning for levels or components below the consolidated unit level. Accordingly, we consider ourselves to be in a single reporting segment and operating unit structure.

 

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Revenues by geography are based on the billing addresses of the advertisers. The following table sets forth revenues and long-lived assets by geographic area (in thousands):

 

     Three Months Ended    Nine Months Ended
     September 30,
2007
   June 30,
2008
   September 30,
2008
   September 30,
2007
   September 30,
2008
     (unaudited)

Revenues:

              

United States

   $ 2,205,809    $ 2,567,024    $ 2,695,012    $ 6,192,133    $ 7,797,510

United Kingdom

     661,016      773,958      776,160      1,838,889      2,353,091

Rest of the world

     1,364,526      2,026,230      2,070,219      3,736,285      5,944,045
                                  

Total revenues

   $ 4,231,351    $ 5,367,212    $ 5,541,391    $ 11,767,307    $ 16,094,646
                                  

 

     As of
December 31,
2007
   As of
September 30,
2008
          (unaudited)

Long-lived assets:

     

United States

   $ 7,334,877    $ 11,505,909

International

     711,791      1,299,343
             

Total long-lived assets

   $ 8,046,668    $ 12,805,252
             
This excerpt taken from the GOOG 10-Q filed May 12, 2008.

Note 14. Information about Geographic Areas

Our chief operating decision-makers (i.e., our chief executive officer, his direct reports and our presidents) review financial information presented on a consolidated basis, accompanied by disaggregated information about revenues by geographic region for purposes of allocating resources and evaluating financial performance. There are no segment managers who are held accountable by our chief operating decision-makers, or anyone else, for operations, operating results and planning for levels or components below the consolidated unit level. Accordingly, we consider ourselves to be in a single reporting segment and operating unit structure.

Revenues by geography are based on the billing addresses of the advertisers. The following table sets forth revenues and long-lived assets by geographic area (in thousands):

 

     Three Months Ended
     March 31,
2007
   December 31,
2007
   March 31,
2008
     (Unaudited)

Revenues:

        

United States

   $ 1,958,382    $ 2,505,888    $ 2,535,474

United Kingdom

     578,359      692,027      802,973

Rest of the world

     1,127,230      1,628,764      1,847,596
                    

Total revenues

   $ 3,663,971    $ 4,826,679    $ 5,186,043
                    

 

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     As of
December 31,
2007
   As of
March 31,
2008
          (unaudited)

Long-lived assets:

     

United States

   $ 7,334,877    $ 11,231,085

International

     711,791      908,966
             

Total long-lived assets

   $ 8,046,668    $ 12,140,051
             
This excerpt taken from the GOOG 10-K filed Feb 15, 2008.

Note 14.    Information about Geographic Areas

Our chief operating decision-makers (i.e., chief executive officer, certain of his direct reports and our founders) review financial information presented on a consolidated basis, accompanied by disaggregated information about revenues by geographic region for purposes of allocating resources and evaluating financial performance. There are no segment managers who are held accountable by our chief operating decision-makers, or anyone else, for operations, operating results and planning for levels or components below the consolidated unit level. Accordingly, we consider ourselves to be in a single reporting segment and operating unit structure.

Revenues by geography are based on the billing address of the advertiser. The following table sets forth revenues and long-lived assets by geographic area (in thousands):

 

     Year Ended December 31,
     2005    2006    2007

Revenues:

        

United States

   $ 3,756,886    $ 6,030,140    $ 8,698,021

United Kingdom

     878,110      1,603,842      2,530,916

Rest of the world

     1,503,564      2,970,935      5,365,049
                    

Total revenues

   $ 6,138,560    $ 10,604,917    $ 16,593,986
                    
     As of December 31,
     2005    2006    2007

Long-lived assets:

        

United States

   $ 1,080,236    $ 5,070,694    $ 7,334,877

Rest of the world

     190,506      362,810      711,791
                    

Total long-lived assets

   $ 1,270,742    $ 5,433,504    $ 8,046,668
                    

 

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ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

Not applicable.

 

ITEM 9A. CONTROLS AND PROCEDURES

(a) Evaluation of disclosure controls and procedures.

Our management, with the participation of our chief executive officer and chief financial officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.

Based on management’s evaluation, our chief executive officer and chief financial officer concluded that, as of December 31, 2007, our disclosure controls and procedures are designed at a reasonable assurance level and are effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure.

(b) Changes in internal control over financial reporting.

We regularly review our system of internal control over financial reporting and make changes to our processes and systems to improve controls and increase efficiency, while ensuring that we maintain an effective internal control environment. Changes may include such activities as implementing new, more efficient systems, consolidating activities, and migrating processes.

There were no changes in our internal control over financial reporting that occurred during the period covered by this Annual Report on Form 10-K that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

(c) Management’s report on internal control over financial reporting.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Exchange Act Rule 13a-15(f). Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, management concluded that our internal control over financial reporting was effective as of December 31, 2007. Management reviewed the results of their assessment with our Audit Committee. The effectiveness of our internal control over financial reporting as of December 31, 2007 has been audited by Ernst & Young LLP, an independent registered public accounting firm, as stated in their report which is included in Item 8 of this Annual Report on Form 10-K.

 

ITEM 9B. OTHER INFORMATION

Not applicable.

 

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This excerpt taken from the GOOG 10-Q filed Aug 9, 2007.

Note 11. Information about Geographic Areas

Our chief operating decision-makers (i.e., our chief executive officer, his direct reports and our presidents) review financial information presented on a consolidated basis, accompanied by disaggregated information about revenues by geographic region for purposes of allocating resources and evaluating financial performance. There are no segment managers who are held accountable by our chief operating decision-makers, or anyone else, for operations, operating results and planning for levels or components below the consolidated unit level. Accordingly, we consider ourselves to be in a single reporting segment and operating unit structure.

Revenues by geography are based on the billing addresses of the advertisers. The following table sets forth revenues and long-lived assets by geographic area (in thousands):

 

     Three Months Ended    Six Months Ended
     June 30,
2006
   March 31,
2007
   June 30,
2007
   June 30,
2006
   June 30,
2007
     (unaudited)

Revenues:

              

United States

   $ 1,421,026    $ 1,958,382    $ 2,027,942    $ 2,738,548    $ 3,986,324

United Kingdom

     369,949      578,359      599,514      712,820      1,177,873

Rest of the world

     665,016      1,127,230      1,244,529      1,258,378      2,371,759
                                  

Total revenues

   $ 2,455,991    $ 3,663,971    $ 3,871,985    $ 4,709,746    $ 7,535,956
                                  

 

     As of
December 31,
2006
   As of
June 30,
2007
          (unaudited)

Long-lived assets:

     

United States

   $ 5,070,694    $ 6,124,578

International

     362,810      441,784
             

Total long-lived assets

   $ 5,433,504    $ 6,566,362
             
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